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    Advertising Made the Right Way
    So you decided to start a business. You know it would be very profitable because it is the first of its own and the idea is still very fresh. You spent money on paid advertisements. You placed a big ad in front of your store, a half page in a daily, even advertisements inside the ladies’ restroom.But still after some time, you saw that it is still not working. You were able to get customers but you don’t think this is enough. You know you can get more.So you decided that there might be something wrong with what you are doing. You re-assessed everything you’ve done, every step you took. And you decided to retrace every step to verify where you have done wrong. And then finally someone opened your eyes and told you where you need to improve.A
    ent.

    Swear to Tell the Truth

    Are you a person of your word? Are you accountable to the commitments you make and miss? Do you safeguard confidential or sensitive information? Your integrity defines your reputation. Lack of integrity now carries a hefty fine and jail time--CEO’s are not excluded.

    What is Your Standard?

    Like integrity, work quality is a reflection of you. Not only can you be fired for poor work quality, you can also find it hard to secure a job. In some cases, work quality correlates directly with academic background. When work quality lacks production is decreased. Employers would prefer to fire you than lose time and money.

    High Net Worth

    Value to expense ratio relates to how much value an employer realizes relative to the expenses incurred e.g. salary, benefits, bonuses, commission, etc. If your tenure is long and your value is low, you are likely to be among the first to go.

    T

    Your Business Plan Will Become Your Partner
    Are you planning to start a new business? Or are you considering expanding your current business and require a bank loan or investment from outsiders?If you are going to look for an investment of capital it is quite likely that you will be required to have a business plan. If you are starting a business, despite the work involved, a business plan can prepare you for the obstacles ahead and help ensure your success.A business plan is something that many small businesses fail to create, however, many business owners are adamant that having a written business plan is one of the keys to their present success. Creating a business plan forces you to contemplate possible obstacles to your business and prepares you to find solutions that will help you to
    Among Fortune 500 CEOs and entry-level employees, Donald Trump’s “You’re Fired” mantra has become more than a catchy phrase. Gone are the days when employees sought to remain with a company until retirement. Today’s technically charged-fast paced-global market fuels competition for competent employees who only maintain three to five-year shelf lives. Ideally, finding a good career that provides stability is preferred for most people. However, committing to a company for decades at a time comes with a price. Long work hours that outweigh pay and recognition are usually what cause people to deviate from the standards that got them hired. Rather than list the obvious, outlined below are decisions that lead to being fired.

    1. Academic background
    2. Acquisitions and Mergers
    3. Attitude
    4. Conflicts of interest
    5. Failure to comply
    6. Improper use of technology, company property/supplies
    7. Inconsistency
    8. Lack of Integrity
    9. Quality of work
    10. Value to Expense ratio

    Are you a life-long learner?

    Having an MBA or advanced degree is now preferred to an undergraduate degree. Employees who do not proactively continue their education or develop new skill sets are more inclined to atrophy on the job. Knowledge is not power unless you know what to do with it. If you fail to increase your knowledge base and skill set, you will succeed at getting fired.

    All for One

    Although downsizing still occurs, acquisitions and mergers is the latest trend to result in layoffs and firings. Retail, financial services, and healthcare/pharmaceutical companies are the likely candidates. Out of all the reasons for being fired, an acquisition or merger is least humiliating because blame shifts from an employee’s performance to an employer’s preference.

    Does your attitude stink?

    It is not uncommon for an employer to fire an exceptionally talented employee to retain one who is mildly talented and has a positive attitude. Attitude determines more than altitude, it determines how far people are willing to defend and work with you in the face of opposition.

    Mind your Business

    Conflicts of interest that publicly disgrace a company, unnerve shareholders, diminish brand value or result in litigation are grounds for termination. If a night or second job, an explicit social life, or inappropriate relationships are a hindrance you become a risk that few companies are willing to take.

    Who’s the Boss?

    Been insubordinate lately? Do you fail to follow-through or disregard procedures often? Working with an uncooperative employee is frustrating and time-consuming. Coupled with a bad attitude, being insubordinate will ensure pink slip distribution or an escorted walk out the front door.

    Minor Technicalities

    Facebook, MySpace, and Weblogs are not just creative ways to stay in touch, meet new friends, or provide helpful information. Along with Google, current and prospective employers use web portals to cross reference employees and prospects. Many companies also monitor desk and laptop usage of e-mails and web searches. Companies more apt to do frequent checks of website activity, include those with trade secrets to protect. If you lack discretion in your World Wide Web interactions and use of company property, it is likely that you will also lack discretion in other areas that could be a detriment to your company. Personal, illegal or X-rated web activity is grounds for termination as is for example, using office equipment/supplies at home.

    Can I Lean on You?

    Every employer wants and needs a reliable employee who does not have to be told what to do; is available, and likely to follow through. Taking time to correct often or double-check work is costly. So is having “the ball” dropped at a critical moment.

    Swear to Tell the Truth

    Are you a person of your word? Are you accountable to the commitments you make and miss? Do you safeguard confidential or sensitive information? Your integrity defines your reputation. Lack of integrity now carries a hefty fine and jail time--CEO’s are not excluded.

    What is Your Standard?

    Like integrity, work quality is a reflection of you. Not only can you be fired for poor work quality, you can also find it hard to secure a job. In some cases, work quality correlates directly with academic background. When work quality lacks production is decreased. Employers would prefer to fire you than lose time and money.

    High Net Worth

    Value to expense ratio relates to how much value an employer realizes relative to the expenses incurred e.g. salary, benefits, bonuses, commission, etc. If your tenure is long and your value is low, you are likely to be among the first to go.

    T

    How To Incorporate In Connecticut
    Incorporating in Connecticut is an easy procedure if you know how to do it, if you hire a good experienced attorney, or if you hire the services of the numerous online firms that offer to help you incorporate in any of the states.Connecticut Incorporating Information: It is necessary to have decided on the kind of corporation you are going to form and to take the required steps to form a legal entity. This will be much easier if you have the help of a lawyer. Deciding and registering a name for your entity is another important step. Care should be taken to see that the names is not a copy of any other registered business in Connecticut or that it is not in the reserved list either and must be formed in compliance with the applicable laws of the state.
    f work
    10. Value to Expense ratio

    Are you a life-long learner?

    Having an MBA or advanced degree is now preferred to an undergraduate degree. Employees who do not proactively continue their education or develop new skill sets are more inclined to atrophy on the job. Knowledge is not power unless you know what to do with it. If you fail to increase your knowledge base and skill set, you will succeed at getting fired.

    All for One

    Although downsizing still occurs, acquisitions and mergers is the latest trend to result in layoffs and firings. Retail, financial services, and healthcare/pharmaceutical companies are the likely candidates. Out of all the reasons for being fired, an acquisition or merger is least humiliating because blame shifts from an employee’s performance to an employer’s preference.

    Does your attitude stink?

    It is not uncommon for an employer to fire an exceptionally talented employee to retain one who is mildly talented and has a positive attitude. Attitude determines more than altitude, it determines how far people are willing to defend and work with you in the face of opposition.

    Mind your Business

    Conflicts of interest that publicly disgrace a company, unnerve shareholders, diminish brand value or result in litigation are grounds for termination. If a night or second job, an explicit social life, or inappropriate relationships are a hindrance you become a risk that few companies are willing to take.

    Who’s the Boss?

    Been insubordinate lately? Do you fail to follow-through or disregard procedures often? Working with an uncooperative employee is frustrating and time-consuming. Coupled with a bad attitude, being insubordinate will ensure pink slip distribution or an escorted walk out the front door.

    Minor Technicalities

    Facebook, MySpace, and Weblogs are not just creative ways to stay in touch, meet new friends, or provide helpful information. Along with Google, current and prospective employers use web portals to cross reference employees and prospects. Many companies also monitor desk and laptop usage of e-mails and web searches. Companies more apt to do frequent checks of website activity, include those with trade secrets to protect. If you lack discretion in your World Wide Web interactions and use of company property, it is likely that you will also lack discretion in other areas that could be a detriment to your company. Personal, illegal or X-rated web activity is grounds for termination as is for example, using office equipment/supplies at home.

    Can I Lean on You?

    Every employer wants and needs a reliable employee who does not have to be told what to do; is available, and likely to follow through. Taking time to correct often or double-check work is costly. So is having “the ball” dropped at a critical moment.

    Swear to Tell the Truth

    Are you a person of your word? Are you accountable to the commitments you make and miss? Do you safeguard confidential or sensitive information? Your integrity defines your reputation. Lack of integrity now carries a hefty fine and jail time--CEO’s are not excluded.

    What is Your Standard?

    Like integrity, work quality is a reflection of you. Not only can you be fired for poor work quality, you can also find it hard to secure a job. In some cases, work quality correlates directly with academic background. When work quality lacks production is decreased. Employers would prefer to fire you than lose time and money.

    High Net Worth

    Value to expense ratio relates to how much value an employer realizes relative to the expenses incurred e.g. salary, benefits, bonuses, commission, etc. If your tenure is long and your value is low, you are likely to be among the first to go.

    T

    Changing Careers – Ultimate Tips For Success
    Are you thinking about changing your career? Are you worried about how difficult the transition is going to be? Then you are not alone. Many people go through similar anticipation when thinking about attempting a career change. Your career is among the most important things in your life, and changing it is one of the most stressful decisions you will ever make.Be PassionateThe reason why you would even consider a career change in the first place is probably because you feel passionate about something and want to pursue it. There is no sense in making a change if you are not going to be any happier than you already are. You may be earning a five-figure salary, but if it is not making you happy and if you are not content with what you are doi
    employee to retain one who is mildly talented and has a positive attitude. Attitude determines more than altitude, it determines how far people are willing to defend and work with you in the face of opposition.

    Mind your Business

    Conflicts of interest that publicly disgrace a company, unnerve shareholders, diminish brand value or result in litigation are grounds for termination. If a night or second job, an explicit social life, or inappropriate relationships are a hindrance you become a risk that few companies are willing to take.

    Who’s the Boss?

    Been insubordinate lately? Do you fail to follow-through or disregard procedures often? Working with an uncooperative employee is frustrating and time-consuming. Coupled with a bad attitude, being insubordinate will ensure pink slip distribution or an escorted walk out the front door.

    Minor Technicalities

    Facebook, MySpace, and Weblogs are not just creative ways to stay in touch, meet new friends, or provide helpful information. Along with Google, current and prospective employers use web portals to cross reference employees and prospects. Many companies also monitor desk and laptop usage of e-mails and web searches. Companies more apt to do frequent checks of website activity, include those with trade secrets to protect. If you lack discretion in your World Wide Web interactions and use of company property, it is likely that you will also lack discretion in other areas that could be a detriment to your company. Personal, illegal or X-rated web activity is grounds for termination as is for example, using office equipment/supplies at home.

    Can I Lean on You?

    Every employer wants and needs a reliable employee who does not have to be told what to do; is available, and likely to follow through. Taking time to correct often or double-check work is costly. So is having “the ball” dropped at a critical moment.

    Swear to Tell the Truth

    Are you a person of your word? Are you accountable to the commitments you make and miss? Do you safeguard confidential or sensitive information? Your integrity defines your reputation. Lack of integrity now carries a hefty fine and jail time--CEO’s are not excluded.

    What is Your Standard?

    Like integrity, work quality is a reflection of you. Not only can you be fired for poor work quality, you can also find it hard to secure a job. In some cases, work quality correlates directly with academic background. When work quality lacks production is decreased. Employers would prefer to fire you than lose time and money.

    High Net Worth

    Value to expense ratio relates to how much value an employer realizes relative to the expenses incurred e.g. salary, benefits, bonuses, commission, etc. If your tenure is long and your value is low, you are likely to be among the first to go.

    T

    Contemporary Bar Stools Keep Businesses Sitting Pretty
    The only thing that does not change in this world is change. The business world is no exception. At Wall Street, stocks and bonds rise and fall due to hostile takeovers. Multi-billion dollar mergers are a daily thing. Executive decisions are made with the goal of saving a corporation's bottom line, not jobs. In the blink of an eye, seemingly unlimited amounts of money can be zapped from Wall Street to Main Street. In today's every-changing business world, people and corporations trade information at lightning-fast speed. What better way to reflect such exciting, dramatic, and no-nonsense times than through the office furniture? Contemporary bar stools can be as sleek as an iron-clad contract, or as enticing as a job offer.Furniture in the Offing
    e ways to stay in touch, meet new friends, or provide helpful information. Along with Google, current and prospective employers use web portals to cross reference employees and prospects. Many companies also monitor desk and laptop usage of e-mails and web searches. Companies more apt to do frequent checks of website activity, include those with trade secrets to protect. If you lack discretion in your World Wide Web interactions and use of company property, it is likely that you will also lack discretion in other areas that could be a detriment to your company. Personal, illegal or X-rated web activity is grounds for termination as is for example, using office equipment/supplies at home.

    Can I Lean on You?

    Every employer wants and needs a reliable employee who does not have to be told what to do; is available, and likely to follow through. Taking time to correct often or double-check work is costly. So is having “the ball” dropped at a critical moment.

    Swear to Tell the Truth

    Are you a person of your word? Are you accountable to the commitments you make and miss? Do you safeguard confidential or sensitive information? Your integrity defines your reputation. Lack of integrity now carries a hefty fine and jail time--CEO’s are not excluded.

    What is Your Standard?

    Like integrity, work quality is a reflection of you. Not only can you be fired for poor work quality, you can also find it hard to secure a job. In some cases, work quality correlates directly with academic background. When work quality lacks production is decreased. Employers would prefer to fire you than lose time and money.

    High Net Worth

    Value to expense ratio relates to how much value an employer realizes relative to the expenses incurred e.g. salary, benefits, bonuses, commission, etc. If your tenure is long and your value is low, you are likely to be among the first to go.

    T

    Positioning and Branding - Brand Identity Guru
    Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength’s and equities? What are the barriers or threats standing in the way? A brand strategy company will provide you with an objective assessment of your brand.They can deliver specific solutions that will allow you to reach your strategic business goals and objectives, and clearly differentiate your brand and identity in the marketplace. Contact a branding company and they'll explore how they can help you develop a "BrandMasterpiece" branding and positioning strategy.Many clients have the mistaken idea that they can't brand their company because it is too expensive. In fact, a smaller business can build a
    ent.

    Swear to Tell the Truth

    Are you a person of your word? Are you accountable to the commitments you make and miss? Do you safeguard confidential or sensitive information? Your integrity defines your reputation. Lack of integrity now carries a hefty fine and jail time--CEO’s are not excluded.

    What is Your Standard?

    Like integrity, work quality is a reflection of you. Not only can you be fired for poor work quality, you can also find it hard to secure a job. In some cases, work quality correlates directly with academic background. When work quality lacks production is decreased. Employers would prefer to fire you than lose time and money.

    High Net Worth

    Value to expense ratio relates to how much value an employer realizes relative to the expenses incurred e.g. salary, benefits, bonuses, commission, etc. If your tenure is long and your value is low, you are likely to be among the first to go.

    To avoid being fired, set regular goals to make personal improvements. Also, become familiar with company policies. If you believe an action is questionable, talk with your supervisor, an equal employment opportunity officer or human resource representative. If you feel your position will be jeopardized, make an anonymous query and/or follow the appropriate chain of command. Maintain a paper trial of accolades as well as reprimands. Documentation should support your position. If you are a model employee with a clean record and you still get fired, do not dismay. For many, being fired is a good thing. Some examples?

    Twanda Joseph is a former Arthur Andersen employee. Joseph’s career took a drastic turn when the firm was indicted for its involvement in the Enron accounting scandal. Today, Joseph is an author, speaker, trainer, talk show host, and president of WiseEffects. Despite putting in considerable time and hard work that yielded $155 million in revenue, Arthur Blank and Bernie Marcus were both fired from their jobs at Handy Dan. Today, the founders of Home Depot rank on Forbes’ list of billionaires.

    Featured in N'Digo Magazine November 2006

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