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    Credit Card Promotional Interest Rates
    You’ve probably received several credit card offers in the mail, and the outside of the envelopes scream interest rates and promotional offers to try and entice you into opening it up and looking at what’s inside. Chances are, if you have an email address, you’ve even received a few credit card offers through that address- bright colors and animated graphics trying to convince you that there card has the lowest initial interest rate, or the longest transfer balance rate of all the available credit cards on the market. All of the offers will look good at first glance; after all- that’s what marketing is about, right? According to Merriam-Webster’s online dictionary, marketing is a noun used to describe “the act or process of selling or purchasing in a market, and the process or technique of promoting, selling, and distributing a product or service.” Credit card companies are in business to sell you their credit cards, and they’ll use a variety of promotional materials to get your business.The outside of your credit card offer’s envelope might say something like, “LOW 0% Initial Interest Rate on all purchases and balance transfers”, but there is much more to how a credit card’s interest rate is calculated than that statement reveals. Initial interest rates are sometimes referred to as the card’s promotional rate, or teaser rate. In all honesty, an initial interest rate is basically the same thing for a credit card as a sale is to a retail store. Retail stores advertise their products that have a discounted pric
    onceived forecasts. Again, it was written after encouragement by (guess who?) David Brower. Both Ehrlich and Lovins owe their career launches to David Brower, who critics called a radical and militant environmentalist. He was the mentor for each of these anti-nuclear characters, as well as many others.

    Some environmentalists owe their ‘blind faith’ to a single individual, especially when the individual enriches his life, either financially or through some other means. Brower was the true driving force behind Lovins and Ehrlich for many years. An admittedly zealous environmentalist, David Brower helped start many environmental organizations. These included the Sierra Club Foundation, John Muir Institute for

    Fixing Internal Communications
    Have you ever noticed how hard it is for companies to get the word out to its employees? Talk to almost any senior executives or any HR leader and you discover that in companies of 5 or companies of 50,000 getting the right information to the right people at the right time is a persistent problem. Talking with and among ourselves is much more challenging than talking with customers, partners or investors.And yet if you work inside a company and truly analyze the issue, you quickly discover that companies are their own worst enemies when it comes to cueing their people about everything from marketplace strategy to company holidays to the availability of flu shots.Here’s why …Too Many MessagesIn most organizations employees get official messages almost every day. Employees are bombarded with everything from statements of strategy or policy to changing details about parking or benefit programs to IT alerts to schedule changes for blood drives and softball games. The vast majority of these messages are ignored and possibly deleted before they are read because employees see no value in them. In fact, most employees get so much e-mail that unless it’s from their boss or their immediate team members, it automatically gets less attention.Nobody seems to be in charge of editing or prioritizing messages. There is no contact strategy in place that would dictate how many contacts are too many contacts for effective communication. Most firms don’t have a publishing calendar in place that could cue emp
    This past weekend’s stunning confession by Nobel prize-winning author Gunter Grass that he was once a member of Hitler’s elite SS, and that he had lied about his involvement for the past 60 years, again reminds us of the hypocrisy found in the Leftist-leaning environmentalist movement. Herr Grass’s biographer was reportedly “dumbfounded” by this revelation. So were we. A leading German historian Joachim Fest told Der Spiegel magazine, “After 60 years, this confession comes a bit too late. I can’t understand how someone who for decades set himself up as a moral authority, a rather smug one, could pull this off.”

    Perhaps, the Gunter Grass case can offer us insights into the key personality characteristics of those involved in the U.S., and perhaps the worldwide, environmental movement: smug, leftist-leaning, self-righteous, holier-than-thou and secretive. But there is also a Nazi-like totalitarian bent to the modern-day U.S. environmentalist, one who opposes the peaceful spread of civilian nuclear power to an energy-starved planet.

    Let’s talk about specific environmentalists and discover how some developed their nuclear-contrarian philosophies. For instance, why won’t Hillary Clinton’s “energy guru” Amory Lovins join members of a more scientific club, which includes Dr. James Lovelock, Patrick Moore and Stewart Brand by endorsing nuclear energy? Here’s one of Amory’s best quotes on the subject: “It would be little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we might do with it.”

    A former nature lover in Wales, Amory Lovins got his start as an author by writing a book paid for by David Brower, then president of Friends of the Earth (FOE). Brower liked Lovins’ book about an endangered Welsh park that the FOE paid him to write a few more books. Hardly registering a pulse on the world’s radar screen, Lovins moved back to the U.S. and became a tour guide in New Hampshire. He made a name for himself with the anti-nuclear crowd by writing a book called Non-Nuclear Futures. It was only after the 1973 energy crisis, and especially after he hooked up with L. Hunter Sheldon, an attorney (whom he wisely married), when Lovins was taken seriously. His marriage to Hunter, though, didn’t erase one of his more famous mathematical miscalculations, in which he was quoted as saying, “Phasing out nuclear power should make our electricity cost not more but less.”

    In a similar vein, another ‘scientific environmentalist’ and thrice-nominated for the Nobel Prize, Paul Ehrlich once said, “Giving society cheap, abundant energy… would be the equivalent of giving an idiot child a machine gun.” Ehrlich was best known for his 1968 environmentalist cult classic, The Population Bomb. The book argued for zero population growth and was later revised because of Ehrlich’s numerous errors and poorly conceived forecasts. Again, it was written after encouragement by (guess who?) David Brower. Both Ehrlich and Lovins owe their career launches to David Brower, who critics called a radical and militant environmentalist. He was the mentor for each of these anti-nuclear characters, as well as many others.

    Some environmentalists owe their ‘blind faith’ to a single individual, especially when the individual enriches his life, either financially or through some other means. Brower was the true driving force behind Lovins and Ehrlich for many years. An admittedly zealous environmentalist, David Brower helped start many environmental organizations. These included the Sierra Club Foundation, John Muir Institute for E

    Step 4: Write Your Sales Letter
    The most important parts of your sales letter are going to be all the teaser points about everything you are teaching about in your book, and the headline, which gets them to read the letter in the first place.Take every point---yes, every point, all 150 of them, if that is how many you have, and write a ‘bullet point‘ for each one.Use words like discover, reveal, learn, how to, master, incredible, easy; for example, discover the easiest way to plant your garden ( or catch more fish, etc.)Now that you have your list of bullet points, you are going to trim them down to a list of only the very best and create 2 to 3 sets of bulleted points with about 6-10 points in each list. So, for example, if you came up with 100 teaser points yesterday, read through them and discard about ? of them right off the top. Then do the same with that list, and cut it back to about 15-20 ‘bullet points’.Now you are going to write your sales letter:HeadlineGreetingBullet PointsExciting transition paragraphMore Bullet PointsAn exciting testimonial or two or three about your book (you don’t need this today, but once your book is written, you need to have several friends or family members read it and then write you a testimonial.)More Bullet PointsAn incredible guaranteeA free bonus if they buy your book todayAn easy way to buy your book (link to PayPal or Clickbank)Your closeA P.S.Take a look at some sales letter based web sites to
    those involved in the U.S., and perhaps the worldwide, environmental movement: smug, leftist-leaning, self-righteous, holier-than-thou and secretive. But there is also a Nazi-like totalitarian bent to the modern-day U.S. environmentalist, one who opposes the peaceful spread of civilian nuclear power to an energy-starved planet.

    Let’s talk about specific environmentalists and discover how some developed their nuclear-contrarian philosophies. For instance, why won’t Hillary Clinton’s “energy guru” Amory Lovins join members of a more scientific club, which includes Dr. James Lovelock, Patrick Moore and Stewart Brand by endorsing nuclear energy? Here’s one of Amory’s best quotes on the subject: “It would be little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we might do with it.”

    A former nature lover in Wales, Amory Lovins got his start as an author by writing a book paid for by David Brower, then president of Friends of the Earth (FOE). Brower liked Lovins’ book about an endangered Welsh park that the FOE paid him to write a few more books. Hardly registering a pulse on the world’s radar screen, Lovins moved back to the U.S. and became a tour guide in New Hampshire. He made a name for himself with the anti-nuclear crowd by writing a book called Non-Nuclear Futures. It was only after the 1973 energy crisis, and especially after he hooked up with L. Hunter Sheldon, an attorney (whom he wisely married), when Lovins was taken seriously. His marriage to Hunter, though, didn’t erase one of his more famous mathematical miscalculations, in which he was quoted as saying, “Phasing out nuclear power should make our electricity cost not more but less.”

    In a similar vein, another ‘scientific environmentalist’ and thrice-nominated for the Nobel Prize, Paul Ehrlich once said, “Giving society cheap, abundant energy… would be the equivalent of giving an idiot child a machine gun.” Ehrlich was best known for his 1968 environmentalist cult classic, The Population Bomb. The book argued for zero population growth and was later revised because of Ehrlich’s numerous errors and poorly conceived forecasts. Again, it was written after encouragement by (guess who?) David Brower. Both Ehrlich and Lovins owe their career launches to David Brower, who critics called a radical and militant environmentalist. He was the mentor for each of these anti-nuclear characters, as well as many others.

    Some environmentalists owe their ‘blind faith’ to a single individual, especially when the individual enriches his life, either financially or through some other means. Brower was the true driving force behind Lovins and Ehrlich for many years. An admittedly zealous environmentalist, David Brower helped start many environmental organizations. These included the Sierra Club Foundation, John Muir Institute for

    How Do You Keep Your Best Employees From Flying The Coup?
    Before becoming a full time entrepreneur (or ontamanure, as my daughter calls me) I worked my share of jobs and had my share of bosses. Some of the jobs I enjoyed, some I did not. The same is true for the bosses. Some were decent folks who treated me with the same respect I gave them while others would have been better suited running a concentration camp. I shouldn’t complain, though, because it was the worst boss I ever had who ultimately motivated me to start my own business as a way of escaping the shackles of employment.In a previous column I talked about how the management style (and personality) of the person in charge plays a big part in the employee turnover rate. While some bosses will never understand that management by terrorism does not breed lasting loyalty, I’m glad to report that many companies are now going out of their way to hang on to the top talent.Keeping employees happy, motivated, and on the payroll is one of the key concerns to businesses these days, especially since surveys show that turnover among managers and sales people has doubled in the last couple of years. This means that it’s an open market for top talent. A good employee can walk out your door today and have a comparable or better job tomorrow. Which brings up a very important question: what can you do to keep that person from even thinking about going to work elsewhere? Gone are the days when the weekly paycheck and two weeks vacation a year were enough to keep employees happy. With employment at 4.5%, the lowest
    tle short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we might do with it.”

    A former nature lover in Wales, Amory Lovins got his start as an author by writing a book paid for by David Brower, then president of Friends of the Earth (FOE). Brower liked Lovins’ book about an endangered Welsh park that the FOE paid him to write a few more books. Hardly registering a pulse on the world’s radar screen, Lovins moved back to the U.S. and became a tour guide in New Hampshire. He made a name for himself with the anti-nuclear crowd by writing a book called Non-Nuclear Futures. It was only after the 1973 energy crisis, and especially after he hooked up with L. Hunter Sheldon, an attorney (whom he wisely married), when Lovins was taken seriously. His marriage to Hunter, though, didn’t erase one of his more famous mathematical miscalculations, in which he was quoted as saying, “Phasing out nuclear power should make our electricity cost not more but less.”

    In a similar vein, another ‘scientific environmentalist’ and thrice-nominated for the Nobel Prize, Paul Ehrlich once said, “Giving society cheap, abundant energy… would be the equivalent of giving an idiot child a machine gun.” Ehrlich was best known for his 1968 environmentalist cult classic, The Population Bomb. The book argued for zero population growth and was later revised because of Ehrlich’s numerous errors and poorly conceived forecasts. Again, it was written after encouragement by (guess who?) David Brower. Both Ehrlich and Lovins owe their career launches to David Brower, who critics called a radical and militant environmentalist. He was the mentor for each of these anti-nuclear characters, as well as many others.

    Some environmentalists owe their ‘blind faith’ to a single individual, especially when the individual enriches his life, either financially or through some other means. Brower was the true driving force behind Lovins and Ehrlich for many years. An admittedly zealous environmentalist, David Brower helped start many environmental organizations. These included the Sierra Club Foundation, John Muir Institute for

    8 Top Tips For Building Powerful Persuasive Messages
    All business is personal, and even the biggest deals, orders, projects, sales and contracts come down to two or more people making a connection. If the 'profit' you seek is wealth, you must realize that all the money you will ever earn is currently sat in someone else's pocket. If your 'profit' is more influence, respect, clients, support, challenge, reputation or excitement, you must go through other people to get it. Being more is a cornerstone of ‘getting through’. Here are eight of my favourite strategies for ensuring people buy you, your arguments, your excuses, your services and your products.1. Make The Difference Dramatic!All of your prospects probably have another bank, another law firm, another accountancy firm, another existing provider of your services in place. If they’re going to come over to you, they have a right to ask you two very tough questions;1. As a prospective client, why should I choose you?2. What added value do you bring to me or my business that I cannot get anywhere else?This is sometimes called the Tyranny of Choice, and all of my work is dedicated to helping you find the answers to these two questions. As a matter of fact, that’s where my TRIP strap line, Turning Relationships Into Profits, comes from. So what is so distinctive and memorable about you and your product? Where are the dramatic differences between you and everyone else who does what you do? Why should people go for you over and above your competition?If they don’t see it, understan
    n, an attorney (whom he wisely married), when Lovins was taken seriously. His marriage to Hunter, though, didn’t erase one of his more famous mathematical miscalculations, in which he was quoted as saying, “Phasing out nuclear power should make our electricity cost not more but less.”

    In a similar vein, another ‘scientific environmentalist’ and thrice-nominated for the Nobel Prize, Paul Ehrlich once said, “Giving society cheap, abundant energy… would be the equivalent of giving an idiot child a machine gun.” Ehrlich was best known for his 1968 environmentalist cult classic, The Population Bomb. The book argued for zero population growth and was later revised because of Ehrlich’s numerous errors and poorly conceived forecasts. Again, it was written after encouragement by (guess who?) David Brower. Both Ehrlich and Lovins owe their career launches to David Brower, who critics called a radical and militant environmentalist. He was the mentor for each of these anti-nuclear characters, as well as many others.

    Some environmentalists owe their ‘blind faith’ to a single individual, especially when the individual enriches his life, either financially or through some other means. Brower was the true driving force behind Lovins and Ehrlich for many years. An admittedly zealous environmentalist, David Brower helped start many environmental organizations. These included the Sierra Club Foundation, John Muir Institute for

    Imprinted Advertising Specialties
    An Advertising Specialty imprinted with a promotional message is known as Imprinted Advertising Specialty. The usage of Advertising Specialties is extremely popular in the corporate world as gifts for their clients and employees as well as other high-profile people. These Imprinted Specialties are also regarded as promotional products, giveaways and ad-incentives. These specialties are a popular product even amongst non-profit organizations like schools, clubs etc.The Imprinted Advertising Specialties also act as a great way to improve your marketing and public relations among consumers, businesses, volunteers, benefactors, employees, communities, etc. The Imprinted Advertising Specialty is used for developing business contacts or thanking existing customers for their patronage. The idea behind giving people an Imprinted Advertising Specialty could be to build brand loyalty or motivate the employees to help the company achieve the goals.Everyone has at some time been given an Imprinted Advertising Special, something with a logo, slogan or saying. In fact you probably personally use at least one every day - maybe pens you write with or the mug you drink your morning coffee from. It could be the calendar you use to schedule meetings or the sweatshirt you wore this weekend. These gifts imprinted with a logo, slogan or saying act as a constant reminder of the company.There are also especially stylish Imprinted Advertising Specialties like clocks, crystal, china and watches. The imprint on the Advertising
    onceived forecasts. Again, it was written after encouragement by (guess who?) David Brower. Both Ehrlich and Lovins owe their career launches to David Brower, who critics called a radical and militant environmentalist. He was the mentor for each of these anti-nuclear characters, as well as many others.

    Some environmentalists owe their ‘blind faith’ to a single individual, especially when the individual enriches his life, either financially or through some other means. Brower was the true driving force behind Lovins and Ehrlich for many years. An admittedly zealous environmentalist, David Brower helped start many environmental organizations. These included the Sierra Club Foundation, John Muir Institute for Environmental Studies, Friends of the Earth, League of Conservation Voters, Ecological Council of America, Earth Island Institute and others.

    Before he died in November 2000, Brower was the chief proselytizer for the environmentalist movement over more than four decades. That seems to coincide with the rise of the anti-nuclear movement. He ticked off his peers by arguing against overpopulation and immigration. Some called him very bad names. Perhaps they were being too gentle in their appraisal of Mr. Brower. He forever left his mark on the environmental movement as eulogized by a CNN reporter after his death.

    Having lost his job in a candy factory, Brower moved on to office work for Yosemite National Park. He found his true life’s calling in the publicity department of that national park. Without missing a step, PR-savvy David Brower took a quiet, concerned non-profit organization, The Sierra Club, and quickly built up its membership. As a result of Brower’s fanaticism, the organization overstepped its boundaries and lost its tax-exempt status in 1969. Brower’s best friends, including fellow board member and world renowned photographer Ansel Adams, helped kick him out of the Sierra Club. In one commentary, it was reported Brower had committed the Sierra Club “to positions that the board had never taken – and was financially irresponsible to boot.”

    Apparently, Brower never learned his manners. Rejected by the Sierra Club, he started Friends of the Earth (FOE), to pursue his radical environmentalism. Ten years later, the FOE didn’t want him as their friend anymore. They tossed him out. By 1982, Brower got around to starting the Earth Island Institute, where he remains idolized by this reportedly radical Berkeley-based group. In 1999 and as his last hurrah, Brower made a final stab at heading up the Sierra Club again. He gave it up after he realized hardly enough members wanted him to lead this group. And then he died.

    But Brower’s legacy was not really one of having created a better or cleaner environment. Witness the global rising of carbon dioxide emissions as one testament to his militant philosophy. It was for naught. If Brower had truly cared about the environment, he would have used all of his fury to shut down the nation’s coal mines and to demand utilities rely mostly on nuclear energy. He did not take that path. Instead, Brower fought to save a few national parks and stir up a lot animosity.

    A closer look at the roots of the environmentalist movement demonstrates its foundation is built around being ‘anti-people.’ The modern-day environmentalist is not truly eager to create a better environment. His secretive wish is to reduce the world’s population. All fine and well – sounds like a great idea to reduce the population, eh? But, who shall offer up his life in order to save the life of a seagull or sp

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