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    What a 19th Century Opera Composer Teaches Modern Day Salespeople
    Most people are familiar with the old saying, "Easy come. Easy go." In the sales world we often observe that sales people who experience success quickly falsely assume that the sales profession is going to be easy. After a month or two, however, those fortunate few often reach a different conclusion. Without much sweat equity invested, they head off and look for the next rainbow. If only we could teach a new saying, "Easy come. Forget That." We may not have that saying, but we can look at a 19th Century opera composer who expressed it and set the example we may well want to copy. After experiencing a degree of success with his very first opera, a young and unknown composer, Giuseppe Verdi, hit the big leagues by receiving a contract to compose two more operas for the most famous opera house in Italy. Talk about a winning sales presentation! One cou
    ogether, we calculated the final cost for SXR Uranium One to bring its newly acquired U.S. assets into operation. We asked: Are you looking at about US$500 million for everything? Froneman responded, “Yes, all in. But, I want you to be sure to mention my qualification. Just based on preliminary information, we only have sufficient information, at this stage, for Sweetwater.”

    Asked one Toronto brokerage firm analyst the burning question on each analyst’s mind, as Neal Froneman discussed his company’s strategy, “How much dilution should he expect?” Froneman suggested his firm had already received both debt and equity financing offers. An analyst pointed out SXR had but C$100 million in the till. That may be a worry, but not just yet. The company has to pursue its due diligence before the deal closes. But Froneman is optimistic, despite the daunting price tag, “I think the value that will be generated out of this will be significantly more than that (US$500 million all in costs).” By the way, there was a certain irony as an American listening to Canadian analysts ques

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    Where is CEO Neal Froneman heading with SXR Uranium One in the United States? “I think our focus at this stage is mainly Wyoming, Utah and Arizona because of the breccia pipes,” said Froneman. “New Mexico is an area I don’t know well. That is not an area we’ve been able to focus on.” His focus will be Wyoming, for those companies who wish to become SXR’s takeover candidates. “I am very positive about Wyoming,” he pointed out. “I think it’s going to become a uranium province of significance. I even included that bullet point in my presentation. It is a highly prospective area.”

    Coming from Neal Froneman, that’s quite an endorsement for Wyoming. His company’s Dominion uranium project in South Africa may be one of the largest undeveloped uranium deposits. It might also produce about 2.6 million ounces of gold, as a byproduct. In the Hargreave Hale Uranium Sector Review, published 20 April 2006, SXR’s 163 million U3O8 code-compliant resource is said to be “roughly the size of Cigar Lake.” Historic estimates (non NI 43-101 compliant) reportedly reach as high as 275 million pounds of U3O8 equivalent (220 million pounds of uranium oxide and 3.8 million ounces of gold).

    We bring up the Dominion project as a comparison to what Froneman hopes to achieve at Green Mountain. While some predict SXR may run into troubles on the Wyoming properties, Froneman takes it with a grain of salt. “We’re a company that’s very proud of putting tough targets on the table. When we said we would produce in the first quarter of 2007 from Dominion, here in South Africa, the market said, ‘Wow, that’s not really possible.’ But, we are going to surprise the market and actually do it.”

    There has been some skepticism about ramping up production to 5 million pounds of U3O8 per year in the U.S., starting in 2009. “Maybe I was slightly misunderstood there,” he admitted. “We think we could start seeing some output in 2009. These are preliminary estimates. Allow us to complete the necessary technical work to confirm these targets and numbers.”

    Combining the expected uranium production from the U.S. operations with SXR’s non-North American uranium mining, estimates show the company could annually be producing 10 million pounds of U3O8 in the early years of the next decade. Some have already begun calling SXR Uranium One the world’s future fifth largest uranium producer. Is this premature? “One of our targets was that we had an asset base that took us to being able to become one of the top five uranium producers,” Froneman explained. “I think the asset base we’ve secured so far gives us a really good shot at that title. I am very pleased with that title, and it is realistic.”

    One fan, Sprott Asset Management Market Strategist Kevin Bambrough, emailed us his thoughts about the company’s proposed acquisitions, “We view the transactions very positively and feel that it's further evidence that we've moved from the early exploration phase of this uranium bull market to a consolidation phase that will see a revaluation and separation between those that have large prospective resources and those that don't.”

    Did SXR achieve this consolidation at the top point of this current bull market? After all, Merrill Lynch’s Vicky Binns announced in a July 12th report that uranium prices would average $43/pound this year, about $3/pound less than the current spot rate. And uranium would fall to $35/pound by 2011. “No, I think we are in a long-term bull run,” Froneman rebutted. “We are not paying a market-related price. We all know that the market has taken a very significant correction. I can honestly say that I believe we bought good value.” Froneman contended if the Sweetwater mill were vended into a liquid company in the U.S., it would be given a market cap of between $400 and $500 million. “I’m very happy with the transactions we’ve been able to secure,” he explained.

    “I believe the industry has to be consolidated,” Froneman said. “We have a duty to provide uranium for clean energy. The way that is going to happen is we are going to have to do the right business things. We should be looking at synergies. We would like to be part of other opportunities.” Again, he drops hints at more acquisitions, another merger or two.

    But all of this deal-making comes with a hefty price tag. Together, we calculated the final cost for SXR Uranium One to bring its newly acquired U.S. assets into operation. We asked: Are you looking at about US$500 million for everything? Froneman responded, “Yes, all in. But, I want you to be sure to mention my qualification. Just based on preliminary information, we only have sufficient information, at this stage, for Sweetwater.”

    Asked one Toronto brokerage firm analyst the burning question on each analyst’s mind, as Neal Froneman discussed his company’s strategy, “How much dilution should he expect?” Froneman suggested his firm had already received both debt and equity financing offers. An analyst pointed out SXR had but C$100 million in the till. That may be a worry, but not just yet. The company has to pursue its due diligence before the deal closes. But Froneman is optimistic, despite the daunting price tag, “I think the value that will be generated out of this will be significantly more than that (US$500 million all in costs).” By the way, there was a certain irony as an American listening to Canadian analysts ques

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    ion pounds of U3O8 equivalent (220 million pounds of uranium oxide and 3.8 million ounces of gold).

    We bring up the Dominion project as a comparison to what Froneman hopes to achieve at Green Mountain. While some predict SXR may run into troubles on the Wyoming properties, Froneman takes it with a grain of salt. “We’re a company that’s very proud of putting tough targets on the table. When we said we would produce in the first quarter of 2007 from Dominion, here in South Africa, the market said, ‘Wow, that’s not really possible.’ But, we are going to surprise the market and actually do it.”

    There has been some skepticism about ramping up production to 5 million pounds of U3O8 per year in the U.S., starting in 2009. “Maybe I was slightly misunderstood there,” he admitted. “We think we could start seeing some output in 2009. These are preliminary estimates. Allow us to complete the necessary technical work to confirm these targets and numbers.”

    Combining the expected uranium production from the U.S. operations with SXR’s non-North American uranium mining, estimates show the company could annually be producing 10 million pounds of U3O8 in the early years of the next decade. Some have already begun calling SXR Uranium One the world’s future fifth largest uranium producer. Is this premature? “One of our targets was that we had an asset base that took us to being able to become one of the top five uranium producers,” Froneman explained. “I think the asset base we’ve secured so far gives us a really good shot at that title. I am very pleased with that title, and it is realistic.”

    One fan, Sprott Asset Management Market Strategist Kevin Bambrough, emailed us his thoughts about the company’s proposed acquisitions, “We view the transactions very positively and feel that it's further evidence that we've moved from the early exploration phase of this uranium bull market to a consolidation phase that will see a revaluation and separation between those that have large prospective resources and those that don't.”

    Did SXR achieve this consolidation at the top point of this current bull market? After all, Merrill Lynch’s Vicky Binns announced in a July 12th report that uranium prices would average $43/pound this year, about $3/pound less than the current spot rate. And uranium would fall to $35/pound by 2011. “No, I think we are in a long-term bull run,” Froneman rebutted. “We are not paying a market-related price. We all know that the market has taken a very significant correction. I can honestly say that I believe we bought good value.” Froneman contended if the Sweetwater mill were vended into a liquid company in the U.S., it would be given a market cap of between $400 and $500 million. “I’m very happy with the transactions we’ve been able to secure,” he explained.

    “I believe the industry has to be consolidated,” Froneman said. “We have a duty to provide uranium for clean energy. The way that is going to happen is we are going to have to do the right business things. We should be looking at synergies. We would like to be part of other opportunities.” Again, he drops hints at more acquisitions, another merger or two.

    But all of this deal-making comes with a hefty price tag. Together, we calculated the final cost for SXR Uranium One to bring its newly acquired U.S. assets into operation. We asked: Are you looking at about US$500 million for everything? Froneman responded, “Yes, all in. But, I want you to be sure to mention my qualification. Just based on preliminary information, we only have sufficient information, at this stage, for Sweetwater.”

    Asked one Toronto brokerage firm analyst the burning question on each analyst’s mind, as Neal Froneman discussed his company’s strategy, “How much dilution should he expect?” Froneman suggested his firm had already received both debt and equity financing offers. An analyst pointed out SXR had but C$100 million in the till. That may be a worry, but not just yet. The company has to pursue its due diligence before the deal closes. But Froneman is optimistic, despite the daunting price tag, “I think the value that will be generated out of this will be significantly more than that (US$500 million all in costs).” By the way, there was a certain irony as an American listening to Canadian analysts ques

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    estimates show the company could annually be producing 10 million pounds of U3O8 in the early years of the next decade. Some have already begun calling SXR Uranium One the world’s future fifth largest uranium producer. Is this premature? “One of our targets was that we had an asset base that took us to being able to become one of the top five uranium producers,” Froneman explained. “I think the asset base we’ve secured so far gives us a really good shot at that title. I am very pleased with that title, and it is realistic.”

    One fan, Sprott Asset Management Market Strategist Kevin Bambrough, emailed us his thoughts about the company’s proposed acquisitions, “We view the transactions very positively and feel that it's further evidence that we've moved from the early exploration phase of this uranium bull market to a consolidation phase that will see a revaluation and separation between those that have large prospective resources and those that don't.”

    Did SXR achieve this consolidation at the top point of this current bull market? After all, Merrill Lynch’s Vicky Binns announced in a July 12th report that uranium prices would average $43/pound this year, about $3/pound less than the current spot rate. And uranium would fall to $35/pound by 2011. “No, I think we are in a long-term bull run,” Froneman rebutted. “We are not paying a market-related price. We all know that the market has taken a very significant correction. I can honestly say that I believe we bought good value.” Froneman contended if the Sweetwater mill were vended into a liquid company in the U.S., it would be given a market cap of between $400 and $500 million. “I’m very happy with the transactions we’ve been able to secure,” he explained.

    “I believe the industry has to be consolidated,” Froneman said. “We have a duty to provide uranium for clean energy. The way that is going to happen is we are going to have to do the right business things. We should be looking at synergies. We would like to be part of other opportunities.” Again, he drops hints at more acquisitions, another merger or two.

    But all of this deal-making comes with a hefty price tag. Together, we calculated the final cost for SXR Uranium One to bring its newly acquired U.S. assets into operation. We asked: Are you looking at about US$500 million for everything? Froneman responded, “Yes, all in. But, I want you to be sure to mention my qualification. Just based on preliminary information, we only have sufficient information, at this stage, for Sweetwater.”

    Asked one Toronto brokerage firm analyst the burning question on each analyst’s mind, as Neal Froneman discussed his company’s strategy, “How much dilution should he expect?” Froneman suggested his firm had already received both debt and equity financing offers. An analyst pointed out SXR had but C$100 million in the till. That may be a worry, but not just yet. The company has to pursue its due diligence before the deal closes. But Froneman is optimistic, despite the daunting price tag, “I think the value that will be generated out of this will be significantly more than that (US$500 million all in costs).” By the way, there was a certain irony as an American listening to Canadian analysts ques

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    cky Binns announced in a July 12th report that uranium prices would average $43/pound this year, about $3/pound less than the current spot rate. And uranium would fall to $35/pound by 2011. “No, I think we are in a long-term bull run,” Froneman rebutted. “We are not paying a market-related price. We all know that the market has taken a very significant correction. I can honestly say that I believe we bought good value.” Froneman contended if the Sweetwater mill were vended into a liquid company in the U.S., it would be given a market cap of between $400 and $500 million. “I’m very happy with the transactions we’ve been able to secure,” he explained.

    “I believe the industry has to be consolidated,” Froneman said. “We have a duty to provide uranium for clean energy. The way that is going to happen is we are going to have to do the right business things. We should be looking at synergies. We would like to be part of other opportunities.” Again, he drops hints at more acquisitions, another merger or two.

    But all of this deal-making comes with a hefty price tag. Together, we calculated the final cost for SXR Uranium One to bring its newly acquired U.S. assets into operation. We asked: Are you looking at about US$500 million for everything? Froneman responded, “Yes, all in. But, I want you to be sure to mention my qualification. Just based on preliminary information, we only have sufficient information, at this stage, for Sweetwater.”

    Asked one Toronto brokerage firm analyst the burning question on each analyst’s mind, as Neal Froneman discussed his company’s strategy, “How much dilution should he expect?” Froneman suggested his firm had already received both debt and equity financing offers. An analyst pointed out SXR had but C$100 million in the till. That may be a worry, but not just yet. The company has to pursue its due diligence before the deal closes. But Froneman is optimistic, despite the daunting price tag, “I think the value that will be generated out of this will be significantly more than that (US$500 million all in costs).” By the way, there was a certain irony as an American listening to Canadian analysts ques

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    ogether, we calculated the final cost for SXR Uranium One to bring its newly acquired U.S. assets into operation. We asked: Are you looking at about US$500 million for everything? Froneman responded, “Yes, all in. But, I want you to be sure to mention my qualification. Just based on preliminary information, we only have sufficient information, at this stage, for Sweetwater.”

    Asked one Toronto brokerage firm analyst the burning question on each analyst’s mind, as Neal Froneman discussed his company’s strategy, “How much dilution should he expect?” Froneman suggested his firm had already received both debt and equity financing offers. An analyst pointed out SXR had but C$100 million in the till. That may be a worry, but not just yet. The company has to pursue its due diligence before the deal closes. But Froneman is optimistic, despite the daunting price tag, “I think the value that will be generated out of this will be significantly more than that (US$500 million all in costs).” By the way, there was a certain irony as an American listening to Canadian analysts questioning a South African engineer about uranium properties in Wyoming and Utah.

    And if it all works out, where will the company be by the time it is producing uranium in the United States? We asked if SXR Uranium One would be listed on the New York Stock Exchange in a few years with a market capitalization of $3 billion. Instantly, he responded, “We actually see it significantly more than that. We think without getting to the NYSE, we could see market caps of $2 billion. Certainly, going to the NYSE, and continuing to grow our business, there is no reason we can’t become a $6 to 7 billion company.”

    He told us it would be inevitable his company would have a U.S. listing. “That will make it a lot easier for our U.S. investors to invest in us,” he explained. “I think it will clearly demonstrate that we would like to be part of the U.S. Not only because of our U.S. assets, but we’ve got to be a U.S. company as well.”

    Still, Neal Froneman remains humble and considers himself fortunate, “What amazes me is the potential is not recognized like it should be. I’ve been trying to do these deals, and I’ve been extremely concerned that somebody would put us through the post. I am very bullish about the United States.”

    This past February, we interviewed Wyoming Governor Dave Freudenthal who announced to uranium miners, “Bring us your projects.” Apparently, someone in South Africa was listening. And soon these two gentlemen will likely shake hands.

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