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Atricle Dump - On Microsoft (MSFT)
In small business computer consulting, it can be easy to get yourself into money trouble really fast. Conserve your precious capital by avoiding some of the common mistakes when marketing your small business computer consulting firm.Perform TestsWhenever you’re doing any marketing with your small business computer consulting firm, think about being able to run smaller, measured tests before making big marketing bets. It can be something as simple as direct mail.Don’t mail five or ten thousand pieces your first time out of the gate. Don’t put $2,500 or $5,000 or more on the line.Start Small and Focus on Your Target MarketFirst, try a $500 test and see how your small business computer consulting firm does. If you’re thinking that you absolutely must put an ad in the yellow pages or the newspaper, reconsider. There are much better ways than broadcasting to an audience where 95% of the people aren’t interested.Small Bets are Less RiskyIf you are set on marketing your small business computer consulting firm in the yellow pages or newspaper, start smaller and test the waters with something on a smaller scale before you ramp up.Whenev
The console wars are going well for Microsoft. The two keys to establishing a dominant console are launching first and getting good games on your platform. W
As simple pop-up blockers get more and more common, other forms of advertising are getting more common. From classic banners to obnoxious sliders and Google textads, advertising is once again proliferating on the web. If you want to stay away from it, you need an all-round ad-blocking solution.One of the most popular options is the Ad block plug-in for the Mozilla Firefox alternative web browser. These plug-in allows you to right-click on any ad on your page and choose ‘Adblock’, which will then add it to a list of known ads and instantly remove it from view. The technique also works on Flash ads, using a special tab that appears at the top of them. Adblock is flexible enough to allow you to quickly block whole ad networks – block ‘*googlesyndication.com*’ with it, for example, and you’ll never see an ad from Google’s ad network anywhere on the web ever again.If you don’t want to change web browsers to Firefox, then there are more alternatives. One of the most potent is known as a ‘filtering proxy’ – basically a program sits between your web browser and the Internet, and removes all the ads before your browser ever even knows they’re there.Probably the best filte
There are three core businesses that are already well developed: Windows, Office, and Servers.
The moat in the first two are wide. The Windows moat is huge.
The business model in operating systems is great. You keep upgrading every few years; the hardware needn't progress for you to find things to tweak and get people to buy the next step up. It's insanely profitable.
I think the new launch (Vista) will be bigger than people expect (eventually) in how it allows for cross selling other Microsoft products (but we'll see about that). I expect the press to be very negative at least until well after the launch, because there will always be some bugs and delays.
Games
Eventually, video games will be a big business for Microsoft. I hate the economics of the console business, but love the economics of the publishing (and development) side of things.
I'm sorry to see that Microsoft didn't use its cash pile to buy up an established business here (publishers were cheap in the market a few years ago; an all cash deal would have worked well. Now, everyone thinks video games will be the next big thing).
The console wars are going well for Microsoft. The two keys to establishing a dominant console are launching first and getting good games on your platform. W
To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don't have to worry about having your own product.Ok, so no product costs, no shipping costs, no payment processor costs, and so on. So what is so hard about being a successful affiliate.Glad you asked! Your first step should be to make a marketing plan, or as I call it, a 'decision plan'. How many of us really make a complete marketing plan. (Not me!) I know we sh ould, but mine never completed. This is where you decide what niche, or specialtiy you want to 'major' in.Why don't I just be in 'affiliate marketing'? you ask. Wow, talk about shooting yourself in the foot before you get off the ground. It's TOO competitive, don't you know! Also too general, maybe too vague, all over the map so to speak.So how come it's good enough for Best Affiliate Products but too much for you? Firstly, I must mention that I do have other niche markets, and some in both the planning and preparation stages. I do heed my own advise. Secondly, someone has to protect you and lead you down the best path t
The business model in operating systems is great. You keep upgrading every few years; the hardware needn't progress for you to find things to tweak and get people to buy the next step up. It's insanely profitable.
I think the new launch (Vista) will be bigger than people expect (eventually) in how it allows for cross selling other Microsoft products (but we'll see about that). I expect the press to be very negative at least until well after the launch, because there will always be some bugs and delays.
Games
Eventually, video games will be a big business for Microsoft. I hate the economics of the console business, but love the economics of the publishing (and development) side of things.
I'm sorry to see that Microsoft didn't use its cash pile to buy up an established business here (publishers were cheap in the market a few years ago; an all cash deal would have worked well. Now, everyone thinks video games will be the next big thing).
The console wars are going well for Microsoft. The two keys to establishing a dominant console are launching first and getting good games on your platform. W
Everyone hiring a salesperson wants a superstar. If you are hiring a salesperson for 2007, you should have a list of superstar qualities your candidate must match. If we were talking, I might ask you; do you really need to hire a salesperson to get the results you want? In some cases a superstar employee could already be working for you. The employee might have the qualities you are looking for; you just need to make him or her a superstar.If you insisted on hiring a salesperson, I would want to know what sales attributes are on your list. Frankly, I would advise you to look at this investment like purchasing a new car or vehicle for the business. The questions are very similar since whatever you invest in; you will be riding and driving for awhile.Buying a vehicle and hiring a salesperson can become emotional decisions. You will make better decisions when you take the emotion out of it. I recommend you create a salesperson check list to help you make the right decision. Ben Franklin used the comparison check list to make his decisions, he was a smart man. If you don't have a list of preferred characteristics and quality features, you might be making the wrong choice.(Vista) will be bigger than people expect (eventually) in how it allows for cross selling other Microsoft products (but we'll see about that). I expect the press to be very negative at least until well after the launch, because there will always be some bugs and delays.
Games
Eventually, video games will be a big business for Microsoft. I hate the economics of the console business, but love the economics of the publishing (and development) side of things.
I'm sorry to see that Microsoft didn't use its cash pile to buy up an established business here (publishers were cheap in the market a few years ago; an all cash deal would have worked well. Now, everyone thinks video games will be the next big thing).
The console wars are going well for Microsoft. The two keys to establishing a dominant console are launching first and getting good games on your platform. W
If you've lived near a beach, you've probably been enchanted by the idea of buried pirate's treasure, of gold coins and mouldy chests filled to bursting with pearls and rubies. You probably even spent some time searching. More than likely, the most you ever found were a couple of quarters and maybe some random junk jewellery, but you probably remember the excitement when your detector started beeping frantically. While you may not be able to get rich searching for pirate's gold, there may be at least one other way to cash in on your metal detector.Metal detectors are fun toys, which you can probably attest to if you used one, but perhaps a little bit disappointing in their actuality. People often forget that metal detectors can only sense metals that are buried a foot or less in the ground, usually in a strata that has been recently turned for one reason or another. Whether they know this or not, people can still be charmed into renting a metal detector for a few hours and that's where you come in!Perhaps you were an avid beach comber once upon a time, or perhaps you acquired your metal detector on a whim and become discouraged by how many soda cans you turned up.
I'm sorry to see that Microsoft didn't use its cash pile to buy up an established business here (publishers were cheap in the market a few years ago; an all cash deal would have worked well. Now, everyone thinks video games will be the next big thing).
The console wars are going well for Microsoft. The two keys to establishing a dominant console are launching first and getting good games on your platform. W
On-page optimisation is an important part of your SEO strategy. Even more important is the Off-page optimisation of your site to meet the requirements of the major Search Engine's criteria to gain top ranking positions in their search results. Specifically, this article deals with Links on other sites linking back to your website. Just to clarify, each back-link to your site counts as a popularity vote in the eyes of the Search Engines. The more popular your site is, generally equates to how highly the Search Engines will rank your site for your chosen keywords. What will come to light here is that "Quality" out performs "Quantity" when embarking on your link building campaign.Let's start by taking an example of a true posting on a Newsgroup I read recently. The frustrated Poster went on to explain that he had over 200 sites linking back to his website. Even with this amount, his pages were not showing in the top 100 in any of the major Search Engines for his chosen "keywords". What annoyed him even more was, when he analysed the website in #1 position for the same keyword search, he observed that the site only had 21 links! When I analysed both sets of links, the answer was v
The console wars are going well for Microsoft. The two keys to establishing a dominant console are launching first and getting good games on your platform. We'll see how Sony (SNE) does this round, but I expect them to be the big loser.
Nintendo may surprise here. I think the Xbox 360 and Nintendo's new console (Wii) will do very well. It'll be interesting to see the breakdown of the consoles in both the domestic and foreign markets. I think Sony may still be strong overseas, but could be in a much poorer position at the end of this round than they were with the PS2.
Search
Long-term I am optimistic about search. I think Google's position is much weaker than most people think. I don't think Microsoft will be the only one to benefit here.
Search is a very natural cross sell with Windows. That's the direction everything seems to be headed in (combining online and desktop search). For future growth in terms of market share I think Microsoft is in a better position than either Yahoo (YHOO) or Google (GOOG).
I also think we might see a couple other (largely unknown) search engines gain some share.
I think Google's strength is its brand. Its dominance helps with advertisers more than users. I don't think it has a lock on users. Also, I think Google has been poorly positioned for doing much of anyth
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