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Atricle Dump - Are You Dramatically Different?
Whenever we throw something away, whether in the garbage can, the compost, or the recycling, it can smell terrible. Rotting organic matter smells especially badly. But it can also become rich compost for fertilizing the garden. The fragrant rose and the stinking garbage are two sides of the same existence. Without one, the other cannot be. Everything becomes a part of the garbage. After six months, the garbage is transformed into a rose. When we speak of impermanence, we understand that everything is in transformation. This becomes that, and that becomes
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
There can hardly be a driver in America who hasn't been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief warning that a test is about to occur is followed by a burst of tones that sounds like it's coming from a dial-up computer modem followed by a reminder that what was just aired was a test.Or, perhaps you live a tornado-prone section of the country like I do. If so, we probably share this similar experience. Absorbed in the work at hand, you hear a whine in th
One of his biggest points in the book is how you can create a company that is *dramatically different* than any, and every, competitor in your marketplace.
It doesn't sound easy at first.
Honestly, how many hairdressers or dry cleaners or grocery stores are there in your city that are DRAMATICALLY different?
Few and far between.
In fact, it appears to me that most business owners lose all sense of creativity when they start their business.
The typical process they go through?
Look at what all their competitors do, where they advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.
Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.
How do you create a dramatic difference in your business? And why should this be considered important?
First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.
So - tripling your odds of making your business the leader in your industry is all you need to know at this point.
NOTE: 80% of copycats end up failing in their business - so this is very important.
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Day by day, minute by minute, seconds by seconds, millions of people around the world work very hard to make money in one way or the other. This not withstanding millions of people are still living under the vineyard of poverty. Today, many are poor not because they are lazy but simply because they don’t know the rules of the millionaires.Ironically, most of the millionaires are very lazy; but since there know the simple rules of make millions, they find themselves on top of the world. Does it mean that working 24 hours daily will not mak
Few and far between.
In fact, it appears to me that most business owners lose all sense of creativity when they start their business.
The typical process they go through?
Look at what all their competitors do, where they advertise, the types of advertisements they run, the marketing materials they use, the web sites they have... and then they COPY everyone else.
Open your yellow pages for proof... in house painting or carpet cleaning... what is DRAMATICALLY different? Or any section for that matter.
How do you create a dramatic difference in your business? And why should this be considered important?
First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.
So - tripling your odds of making your business the leader in your industry is all you need to know at this point.
NOTE: 80% of copycats end up failing in their business - so this is very important.
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Business greeting cards help business organizations in developing and maintaining a positive relationship with its customers and business partners. They show a company’s commitment towards its employees and business clients. Business greeting cards are the best way to express appreciation, gratitude, care and concern towards the co- workers and valued customers.Today there is a Business greeting cards for every occasion. There are Christmas Cards, Anniversary Cards, Birthday Cards, Congratulations Cards, Get Well Card, Sympathy Cards, Thank You Car
How do you create a dramatic difference in your business? And why should this be considered important?
First, having a dramatic difference gives you a 353% better chance of succeeding (based on thousands of business success stories being ran through a computer model Doug Hall invented). That alone should be enough.
So - tripling your odds of making your business the leader in your industry is all you need to know at this point.
NOTE: 80% of copycats end up failing in their business - so this is very important.
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Some years ago while researching and writing a book on the subject of industrial Buyer & Sales relationships, I also wrote a follow up chapter for future endeavors which has rolled around in the back of my mind ever since. The piece was entitled “The Value of Value”.Alright, I admit it was and could still be, construed as something of a Procurement diatribe but the purpose both then and now is to assist venders recognize and comprehend how Buyers perceive and respond, to the levels of service we receive from distributors and manufacturers when the
Now, let's get into how to create your own dramatic difference.
1) List out all your biggest benefits you provide right now. If you struggle with this - list out all your features on the left side of the page then the benefit of that on the right.
2) List out your competitors biggest benefits as well - same method.
3) Cross out the benefits on your list that are the same as your competitors.
(great service is not a benefit - everyone says that - unless you do something different with your service offerings)
4) Is there anything left over? If so, you have the start of a dramatic difference. If no, you need to get real serious about this. If your customers can't tell the difference between you and your competitors you are in trouble (and they judge this by this same process - who appears to be different or better?)
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
The buying and selling of privately owned businesses in Australia has often been referred to as the hidden market. This is due to the fact that historically businesses have been very reluctant to reveal that they are for sale, which has kept a $Trillion market be hidden from view. But this is starting to change.With a growing number of businesses coming onto the market as the baby boomer generation heads toward retirement, businesses are taking a far more open approach to selling. In particular, they are providing things like turnover, EBIT,
5) Can you create a dramatic difference from this so far?
6) Can you answer - '
Write out 6 answers to each of those.
Does it SHINE? Or does it suck?
If your statement doesn't leap off the page as a big breakthrough - keep working on it. What difference could make your business 10 TIMES greater than all your competitors?
With so many daily distractions in front of your potential customers - you have to create a MASSIVE difference in their eyes.
What would make them stop everything they are doing to visit your store, read your ad, or answer your letter to them?
Find a way to become dramatically different and you will succeed. Probably the best way to find your own dramatic difference is to look at what your competitors are doing - and do the opposite! And the easiest way to do the opposite is to look at OTHER industries to see what they do differently than you do - THEN find a way to use their difference in your own business.
If you paint houses - copy the service ideas behind cleaning companies, window cleaners, tree trimmers.
If you run an accounting firm - copy the service ideas behind printing companies, marketing consultants, house painters, car detailers.
If you run an information product business - copy the service ideas behind luxury property rentals, artists, paving companies, fence builders, moving companies or pizza delivery companies.
YES - these are completely off-the-wall, unbelievably abstract ideas. That's the point!
Find out what works best in other industries (stands out as the most bizarre way to do business in your own industry) - and copy that idea. Try it out for a few months and see how people respond.
You will be pleasantly surprised.
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