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  • Atricle Dump - 10 Questions to Ask Before Licensing Your Program

    Internet Businesses - Your Number One Cause Of Failure Or Success
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    ge a royalty for each product sold or per participant in a training session? What systems do you need to put into place to ensure that you are being compensated appropriately for each sale? Does the fee increase when the sales
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    Once you have several products or services that are selling quite well, your customer will begin to ask if you will permit others to use your product as the basis for training that they are doing. Or, if you are doing training or consulting, you may be asked if you'll train others to be a trainer using your system.

    This is the perfect opportunity for you to consider licensing your content or program. You've only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a result.

    Here are some issues to think about as you consider licensing your content to others:

    1. What will you charge for a licensing fee? Will it be a one-time fee or something that has to be renewed periodically, like on an annual basis? Or, do you base it on a percentage of sales?

    2. Will you charge a royalty for each product sold or per participant in a training session? What systems do you need to put into place to ensure that you are being compensated appropriately for each sale? Does the fee increase when the sales

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    or consulting, you may be asked if you'll train others to be a trainer using your system.

    This is the perfect opportunity for you to consider licensing your content or program. You've only got so many hours in the day, and if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a result.

    Here are some issues to think about as you consider licensing your content to others:

    1. What will you charge for a licensing fee? Will it be a one-time fee or something that has to be renewed periodically, like on an annual basis? Or, do you base it on a percentage of sales?

    2. Will you charge a royalty for each product sold or per participant in a training session? What systems do you need to put into place to ensure that you are being compensated appropriately for each sale? Does the fee increase when the sales

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    if you have others delivering your content and/or requiring the purchase of your materials, your business will grow exponentially as a result.

    Here are some issues to think about as you consider licensing your content to others:

    1. What will you charge for a licensing fee? Will it be a one-time fee or something that has to be renewed periodically, like on an annual basis? Or, do you base it on a percentage of sales?

    2. Will you charge a royalty for each product sold or per participant in a training session? What systems do you need to put into place to ensure that you are being compensated appropriately for each sale? Does the fee increase when the sales

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    thers:

    1. What will you charge for a licensing fee? Will it be a one-time fee or something that has to be renewed periodically, like on an annual basis? Or, do you base it on a percentage of sales?

    2. Will you charge a royalty for each product sold or per participant in a training session? What systems do you need to put into place to ensure that you are being compensated appropriately for each sale? Does the fee increase when the sales

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    ge a royalty for each product sold or per participant in a training session? What systems do you need to put into place to ensure that you are being compensated appropriately for each sale? Does the fee increase when the sales volume hits a certain level?

    3. Is the licensing exclusive, i.e. pertinent to a particular project only, or can it be used at the licensee's discretion?

    4. How will you ensure that your content is being delivered appropriately? Do you require each licensee to go through training? Is that an additional fee that you charge, or is that a part of the initial licensing package?

    5. What are the requirements for your licensees to purchase any materials for a licensed training (CD programs, ebooks, etc.) through you, or if the materials are available through other sales outlets, can the materials be purchased elsewhere? Do you offer the materials to them at a discounted rate?

    6. Can your licensees modify or alter your program or content in any way to fit the needs of various target markets? If so, what are the parameters for doing so? Does the modification need your approval?

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