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Atricle Dump - The Tortoise and the Hare Model for Successful Small Business Start Ups
Every business wants to look good for their clients. Whether this means maintaining a shop to high standards or keeping a customer-friendly office, businesses want to ensure that their clients feel welcome and that they're exposed to the best possible aspects of the company. However, there's much more to keeping a work environment looking good than mere presentation: efficiency of work also holds a large stake in the matter.There are countless aspects to any business environment, ranging from the actual building where a business is based to specialised departmen
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of email
Whenever you are asked to prepare an annual report or a technical paper, you want it to look as professional as it can be. The same thing is true with client presentations. And aside from making your document look professional, you would also want to protect it with covers so that I can be used for a longer time. There are many applications that can enhance the appearance of documents while protecting it better. Among them are binding machines. Binding machines, or binders, are machines used to align, punch, and enclose individual sheets of papers into document sets. W
Thus began my relationship with the fable "The Tortoise and the Hare" found in the much beloved bedside collection The Fables of Aesop. "The Tortoise and the Hare" is perfect for illustrating sound start up practices.
Aesop's The Tortoise and the Hare
Once upon a time, there was a hare who, boasting that he could run faster than anyone else, was forever teasing tortoise about his slowness. Then one day, the irate tortoise accepted the challenge when the hare boasted that "there was no one in the world who could beat him in a race."
The next day the race began, and the hare yawned sleepily as the meek tortoise trudged slowly off. When the hare saw how painfully slow his rival was, he decided, half-asleep on his feet, to have breakfast and a quick nap. "Take your time!" he said. "I'll have forty winks and catch up with you in a minute."
The sun started to sink below the horizon. The tortoise, who had been plodding towards the winning post since morning, was less than a yard away from the finish when the hare awoke with a jolt. Away he dashed! Though he leapt and bounded with great effort and speed toward the finish line, he was too late. The tortoise had beaten him. Tired and in disgrace, he slumped down beside the tortoise who said, with a knowing smile, "Slowly does it every time!"
The Tortoise and the Hare Start Up Model
From the very start of this fable, it seems absurd that the slow, prodigious tortoise would even consider pitting himself against the swift and built-for-speed hare. Though everyone can appreciate the tortoise's desire to quiet the hare's bragging and silence his teasing, to the tortoise, the race was never about speed or silencing a bully. It was about following through on his word. It was walking the talk, doing what he said he would do--something the hare never saw coming. The tortoise was all about the long game while the hare was about the short. Both approaches are important for a successful small business start up.
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of email
Remember in two previous articles we talked about sustainable marketing and 4 ways your stationery was killing the environment? And by the way costing you more money too!In the most recent article we talked about the way stationery is printed affects the environment. Now I want to talk about how you can market more sustainably and save money at the same time! Hurrah! What Can You Do For Marketing Sustainability? There are a number of routes to sustainability success. These include the following: Using PDF for brochures, re
The next day the race began, and the hare yawned sleepily as the meek tortoise trudged slowly off. When the hare saw how painfully slow his rival was, he decided, half-asleep on his feet, to have breakfast and a quick nap. "Take your time!" he said. "I'll have forty winks and catch up with you in a minute."
The sun started to sink below the horizon. The tortoise, who had been plodding towards the winning post since morning, was less than a yard away from the finish when the hare awoke with a jolt. Away he dashed! Though he leapt and bounded with great effort and speed toward the finish line, he was too late. The tortoise had beaten him. Tired and in disgrace, he slumped down beside the tortoise who said, with a knowing smile, "Slowly does it every time!"
The Tortoise and the Hare Start Up Model
From the very start of this fable, it seems absurd that the slow, prodigious tortoise would even consider pitting himself against the swift and built-for-speed hare. Though everyone can appreciate the tortoise's desire to quiet the hare's bragging and silence his teasing, to the tortoise, the race was never about speed or silencing a bully. It was about following through on his word. It was walking the talk, doing what he said he would do--something the hare never saw coming. The tortoise was all about the long game while the hare was about the short. Both approaches are important for a successful small business start up.
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of email
Nearly everyone has heard of the Rubiks Cube. For most, its a challenging puzzle, but for some it becomes an obsession. How can we apply the Rubiks cube in our daily business practices? Simple, use the Rubiks Cube as a tool to test perspective employees. By observing and analyzing their problem solving process, you the employer, can determine if the candidate is the right for the job.Step 1: During the final interview process, present the candidate with a scrambled Rubiks Cube. Tell the prospect that their mission is to return with a completed Rubiks Cube
The Tortoise and the Hare Start Up Model
From the very start of this fable, it seems absurd that the slow, prodigious tortoise would even consider pitting himself against the swift and built-for-speed hare. Though everyone can appreciate the tortoise's desire to quiet the hare's bragging and silence his teasing, to the tortoise, the race was never about speed or silencing a bully. It was about following through on his word. It was walking the talk, doing what he said he would do--something the hare never saw coming. The tortoise was all about the long game while the hare was about the short. Both approaches are important for a successful small business start up.
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of email
Unless companies adopt an holistic approach to security that focuses on building and fostering a culture of honesty and integrity, GAPs will appear in their defenses and in their ability to perform their mission of selling their products and services. Once GAPs are exposed, they can be exploited for the personal gain of the individual(s) exposing them. Once this occurs, the only question remaining will be; can you cope with the crisis being caused and to what extent is "damage control" required. Insurium has the solution www.insurium.comIn order, to adequately
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of email
Some changes that appear to be very complex are driven by very common principles. Take for example the shift to quality tourism in Spain, how does this process gain momentum?First of all the shift to quality tourism is a response on another trend that changes the scene. First of all there is a move to residential tourism and there is (the longer existing) influence of the budget-flights to popular destinations, like Malaga in the south of Spain. Both trends are interrelated because residential tourism brings in more families and relations that do not reserve a h
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of emails out to customers/clients?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn't a matter of one being better than another, nor is it about choice. It's a combination of preparation, flexibility, strategy, ability, sustainability and maneuverability in today's business world that makes the difference between a success start up success and failure.
Moral of the Story
Getting out to an early start may seem like the thing to do, yet, the moral of The Tortoise and the Hare is that slow and steady wins the race. Follow the example of the tortoise: focus on the task, pay close attention to the tried-and-true business start up fundamentals, and see things through. Then follow the example of the hare by being nimble and quick to adapt and maneuver when necessary. Taking the best from both the tortoise and the hare ensures that slow and steady will win the race, while high-octane speed and adaptability will set the pace.
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