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    Executive Summary Preparation Tips
    An Executive Summary is a more finely tuned version of your full blown Business Plan. Some people get the two documents confused and others use the two terms interchangeably. There is no special set of rules for preparing either document although most people would probably agree that the Executive Summary should be contained in your Business Plan.You want to attract potential investors, so a short, direct, targeted version of your Business Plan works best. Besides, you should be a little protective of your business plan. Don’t just send it out to everyone, especially if it contains confidential, proprietary or trade secret information. The Executive Summary is a good way to get your “story” out there to locate venture capital financing without sending people your full blown Business Plan.A good stand alone Executive Summary should be 8-10 pages long, whereas most Business Plans are about 25 to 35 pages long. Here is an outline of a basic Executive Summary:Company Description Mission Statement Products and/or Services Financing Requirements Use of Proceeds Management Team Competitive Analysis Financial Forecast Exit StrategyHere's an important drafting tip: START OUT STRONG. The first section that an investor reads is your Company Description section. You need to make an impact on the reader, grab their attention and make them want to read every word of your Executive Summary. The best place to start is right at the top with your Company Description. Check out How to Make Your Company
    ou want to be a trader?" he finally asked. "Yes, but more than that, I want to be a great trader," Paul answered, "Like you."

    "How do you know I am a great trader? And anyway, what is your definition of a great trader?" Peter asked.

    "I heard you talking at the diner the other day - you certainly know what you are doing, and the market is up 5 days straight and more than 130 points since you bought the S&P 500 Index, that's 20% in a week!" Paul explained. "I think anyone who can take their profits on the day of

    Increase Your Email Marketing Response With 4 Effortless Tips - From open rates to click throughs
    Did you know that the average open rate for direct marketing emails these days is under 30%?Is the main reason that people are becoming desensitized to email marketing? Is the strength of email as a direct marketing tool starting to wear off? Unfortunately, I'd have to say yes. What does this mean for marketers like you and I?Well, we have two choices either find some other form of vehicle to present our direct offers or get street wise on the email marketing scene.I hope you stick with me in the battle for "read emails"!For myself, so many emails come in everyday. Sadly for the sender, 99% of them see the trash box faster than you can say "Better luck next time."To cut to the chase, here are some ways to get your email open, read and make the reader take action.1. Become a trusted sender. You open and read your friends' emails don't you? It's because they know you. It's the same with marketing. That's why it's essential to build a personal list of opt-in subscribers and build a relationship. Show them you know what you're talking about and offer helpful content.2. An "Extraordinarily Inquisitive" subject line. Spammy looking subject lines are getting trashed like there's no tomorrow. Avoid ALL CAPS. Study and mimic the way successful marketers structure their subject lines. Yours should be informative, motivating and list benefits.eg. A good subject line:"Breakthrough Medicine Relieves Anxiety Instantly Or Your Money Back"A not so good (instant spam box) subject line:"THE BEST ANXIETY MEDICINE EVER. GET IT NOW!!"I'll let you study and compare these two to find why the top one would be better.3. The lay out of the email body. Are your emails laid out in a "hard to read" fashi
    Peter is a professional trader, Paul is not. Peter has a tested, proven, written trading plan that he follows each time he enters a trade, Paul does not. Peter has agreed to meet with Paul to help Paul become a more successful trader.

    Paul was early for his first appointment to see Peter a few days later - he was feeling both excited and apprehensive. Peter had told him he would show him how to use technical analysis and swing trading strategies to trade Stock market trends with confidence - but could he really do it?

    Did he have the ability to become a successful trader after losing so much money in the market these last two years? Was he just wasting Peter's time?

    As he waited, he thought about the look Beth had given him when he had told her about his trading losses...the sense of failure he had experienced as she just walked away. The feeling of utter helplessness he had felt as the enormity of his losses had finally dawned on him. He had been so close to financial freedom, but now that had been taken away from him.

    He was just starting to feel sorry for himself again when Peter strode into the foyer of the office building and wished everyone good morning - feeling sorry for himself would have to wait until later.

    Peter motioned him to follow him to the elevator. Paul did so and they chatted as the lift took them to Peters 30th floor office. It was smaller than he had imagined, just a receptionists desk in the waiting room and one office with a view of the city.

    He expected something grander, but the office was functional, and besides, Peter didn't have a need for any more space as he had only 1 staff member, Kim, his Secretary and receptionist, host, coffee maker and confidant.

    The focal point of Peter's office was his trading screen - a triple screen plasma display monitor over 4 foot wide. "Not that's a screen," Paul thought to himself.

    Kim brought in coffee and then left them alone. Paul poured them both a cup and took a seat.

    Peter gazed out the window towards the city for more than a minute before speaking. "So you want to be a trader?" he finally asked. "Yes, but more than that, I want to be a great trader," Paul answered, "Like you."

    "How do you know I am a great trader? And anyway, what is your definition of a great trader?" Peter asked.

    "I heard you talking at the diner the other day - you certainly know what you are doing, and the market is up 5 days straight and more than 130 points since you bought the S&P 500 Index, that's 20% in a week!" Paul explained. "I think anyone who can take their profits on the day of

    How Sound Is Your Marketing Bridge?
    The Marketing BridgeMarketing is the process of attracting and keeping customers. Howard J. Morgens, chairman emeritus of Procter & Gamble, called advertising "only a part of the total selling effort." Because advertising is in the foreground, he said, "It is often thought of as an entity, separate and complete in itself. It is not. It is a combination of selling functions that provides the motive power." That combination-which attracts and keeps customers and builds the consumer franchise-I call the marketing bridge. Examine every selling function of your marketing bridge from the customer's point of view to ensure customer satisfaction. Your bridge must be attractive and inviting. The journey across must be easy, pleasant, and satisfying.AdvertisingAdvertising, one of the selling functions that make up the marketing bridge, is usually the first communication you have with a prospective customer. Effective advertising requires that you know your customer and that your compelling messages reach this customer with frequency and consistency. While advertising is critical to the success of any enterprise, it is only part of the total marketing, or selling, effort.Personal SellingEverything done with and for customers after they enter or call your business is a personal selling activity. Besides the salespeople on the showroom floor-the delivery driver, the sacker, the cashier, and the receptionist are all in personal selling. I've seen enterprises spend millions to attract customers and then run them off with a surly dockworker or a temperamental technician. Your responsibility is to ensure that every business associate or employee who has contact with a customer understands the part he or she plays in the marketing process. Each associate
    ?

    Did he have the ability to become a successful trader after losing so much money in the market these last two years? Was he just wasting Peter's time?

    As he waited, he thought about the look Beth had given him when he had told her about his trading losses...the sense of failure he had experienced as she just walked away. The feeling of utter helplessness he had felt as the enormity of his losses had finally dawned on him. He had been so close to financial freedom, but now that had been taken away from him.

    He was just starting to feel sorry for himself again when Peter strode into the foyer of the office building and wished everyone good morning - feeling sorry for himself would have to wait until later.

    Peter motioned him to follow him to the elevator. Paul did so and they chatted as the lift took them to Peters 30th floor office. It was smaller than he had imagined, just a receptionists desk in the waiting room and one office with a view of the city.

    He expected something grander, but the office was functional, and besides, Peter didn't have a need for any more space as he had only 1 staff member, Kim, his Secretary and receptionist, host, coffee maker and confidant.

    The focal point of Peter's office was his trading screen - a triple screen plasma display monitor over 4 foot wide. "Not that's a screen," Paul thought to himself.

    Kim brought in coffee and then left them alone. Paul poured them both a cup and took a seat.

    Peter gazed out the window towards the city for more than a minute before speaking. "So you want to be a trader?" he finally asked. "Yes, but more than that, I want to be a great trader," Paul answered, "Like you."

    "How do you know I am a great trader? And anyway, what is your definition of a great trader?" Peter asked.

    "I heard you talking at the diner the other day - you certainly know what you are doing, and the market is up 5 days straight and more than 130 points since you bought the S&P 500 Index, that's 20% in a week!" Paul explained. "I think anyone who can take their profits on the day of

    Why Students Opt for Student Loan Debt Consolidation
    Going to college is not easy today. The fees, books, travel all bring up a hefty sum of money that has to be spent for college education. Some people may in fact, have to take out some student loans to cope with all these fees and rising costs. With these loans, there comes with it monthly payments to be paid, and sometimes, this in turn leads to more loans that will be used to pay back these loans.Usually, the consequences of all these loans are debt, and to come out of student loans, students often opt for student loan debt consolidation. When we speak of student loan debt consolidation, all the student loans will be consolidated into a single loan which is called the student loan debt consolidation loan. With this loan, there is no need of keeping track of all the individual student loans, and to make payments to all these loans. Instead, only a single payment is made towards the student loan debt consolidation loan.This is the main reason children opt for student loan debt consolidation. They find it rather tedious having to shoulder the responsibilities of studies, day to day living chores and keeping track of all the student loans while making timely payments to the necessary sources. With a student loan debt consolidation loan, all the related tension is reduced wherein the student can concentrate more on their studies, and make the most of their education.Another reason students prefer to take a student loan debt consolidation loan is that there is usually some savings in the monthly installments of student loan debt consolidation loans. In the various student loans that you take to complete your studies, the interest rates for the various loans will be varied. Some of them may be a bit on the higher side, and some of them on the lower side. W
    >

    He was just starting to feel sorry for himself again when Peter strode into the foyer of the office building and wished everyone good morning - feeling sorry for himself would have to wait until later.

    Peter motioned him to follow him to the elevator. Paul did so and they chatted as the lift took them to Peters 30th floor office. It was smaller than he had imagined, just a receptionists desk in the waiting room and one office with a view of the city.

    He expected something grander, but the office was functional, and besides, Peter didn't have a need for any more space as he had only 1 staff member, Kim, his Secretary and receptionist, host, coffee maker and confidant.

    The focal point of Peter's office was his trading screen - a triple screen plasma display monitor over 4 foot wide. "Not that's a screen," Paul thought to himself.

    Kim brought in coffee and then left them alone. Paul poured them both a cup and took a seat.

    Peter gazed out the window towards the city for more than a minute before speaking. "So you want to be a trader?" he finally asked. "Yes, but more than that, I want to be a great trader," Paul answered, "Like you."

    "How do you know I am a great trader? And anyway, what is your definition of a great trader?" Peter asked.

    "I heard you talking at the diner the other day - you certainly know what you are doing, and the market is up 5 days straight and more than 130 points since you bought the S&P 500 Index, that's 20% in a week!" Paul explained. "I think anyone who can take their profits on the day of

    Direct Mail and Direct Mail Marketing for Golf Cart Repair Services
    One of the best ways to build up a golf cart repair business is to find areas where golf carts are very prevalent near golf courses. Find out all the ZIP codes in the area and send out direct-mail marketing coupon packages to them.Also ask the direct-mail marketing coupon package advertising representative to give you at least 1000 extra coupons or fliers. These can be handed out at the local golf clubs, Pro shops and gated community golf course homeowners association meetings.Why does direct-mail and direct-mail marketing for golf car repair services work so well? It is because golf cart repair services often put coupons in these packages which allow people to bring their golf cart in for a free service evaluations and a discount on cleaning.People who own golf carts know that they must clean the dried grass off the bottom of a golf cart or they could catch fire. Additionally they know it is important to upkeep the maintenance on the batteries and keep all the terminals clean.By offering discounts on routine preventative maintenance or free service evaluations golf car repair services can draw in new customers using direct-mail and direct-mail marketing advertising. Please consider all this in 2006.
    nal, and besides, Peter didn't have a need for any more space as he had only 1 staff member, Kim, his Secretary and receptionist, host, coffee maker and confidant.

    The focal point of Peter's office was his trading screen - a triple screen plasma display monitor over 4 foot wide. "Not that's a screen," Paul thought to himself.

    Kim brought in coffee and then left them alone. Paul poured them both a cup and took a seat.

    Peter gazed out the window towards the city for more than a minute before speaking. "So you want to be a trader?" he finally asked. "Yes, but more than that, I want to be a great trader," Paul answered, "Like you."

    "How do you know I am a great trader? And anyway, what is your definition of a great trader?" Peter asked.

    "I heard you talking at the diner the other day - you certainly know what you are doing, and the market is up 5 days straight and more than 130 points since you bought the S&P 500 Index, that's 20% in a week!" Paul explained. "I think anyone who can take their profits on the day of

    Marketing Offline For Online - I'll Admit It
    I’ll admit it: I’m guilty. Are you? Most of us who have online businesses are guilty. What are we guilty of in our advertising promotions? The failure to consider the viability of offline marketing techniques, particularly custom-imprinted promotional items that people use each and every day. Not just once a day, but throughout their day.When you have an online business it’s very simple to focus all of your energies on Internet marketing techniques. After all, you want to attract more visitors in hopes of making more sales. Not a bad idea. In fact, you should consider every Internet marketing angle possible.However, what you don’t want to do is to limit your advertising by concentrating exclusively on Internet marketing. Don’t do what I’ve sometimes been guilty of—not promoting my online business using offline techniques. There is a clever way to reach out to those who don’t frequent the World Wide Web, especially while they are on their jobs. Not only that, but this can help you build awareness for your business.You see, using custom imprinted promotional items to market and promote your online business may be one of the wisest marketing decisions you’ve ever made. While others are beating their heads against the computer screen trying to get a grip on the newest SEO techniques, you can firmly have your domain name planted in someone’s hand via a custom imprinted pen.Why a pen? Because everybody and his brother uses one in some aspect at home and/or at work! Why not a custom imprinted coffee mug? Because not everyone’s a coffee drinker. The bottom line is this: Put your website at your customer’s fingertips and it’ll be there. By the time the ink runs out of the pen, your business identity will be etched into his memory. Over time, you can
    ou want to be a trader?" he finally asked. "Yes, but more than that, I want to be a great trader," Paul answered, "Like you."

    "How do you know I am a great trader? And anyway, what is your definition of a great trader?" Peter asked.

    "I heard you talking at the diner the other day - you certainly know what you are doing, and the market is up 5 days straight and more than 130 points since you bought the S&P 500 Index, that's 20% in a week!" Paul explained. "I think anyone who can take their profits on the day of a major low like that and then have the ability to turn around and buy...and be dead right, is a great trader."

    "That is true, the Index is up a long way. And yes, I did get in at the low, didn't I? So I guess, by your definition, I am a great trader," Peter chuckled to himself.

    "How far do you think the market will go up before it has a breather?" Peter asked. "I have no idea," Paul replied. "Neither do I, that's why I have placed my sell orders below the daily lows each day in case it turns around again and I'm ready to go short again," Peter explained.

    "It's not so much picking the low that is important or even necessary, it's managing the trade as it progresses that makes the money," Peter added.

    "But we'll get to that later, let's have a look at a chart and tell me what you see," Peter said. He opened his charting software and soon they were looking at a monthly chart of the S&P 500 Index. Chart available at Stock Trading Review.com

    "This is the last 3 years price history of the S&P 500 - what can you tell me about the direction of the trend?" Peter asked.

    "It's been going down," Paul replied. "Correct, and which way have you been trading this market that has been in a clear down trend?" Peter continued. "I haven't been trading it at all, I've just been fully invested, losing money," Paul replied.

    "Then you have indeed been trading it, my friend." Peter continued. "By sitting on your hands for the last 2 and a half years while prices continued to fall, you have been fighting the trend. People who fight the trend always lose money.

    "Then, you finally sold in a panic, like all the other small traders who finally gave up hope last week. You sold to people like me. The same thing happens every time there is a correction or bear market - the small traders hang on until they can't stand to be in the market any longer, they all sell together in a panic and then the market goes up."

    "Tell me, looking at this chart, when did the downtrend start?" Peter asked.

    "Well I guess around December, 2000 is where it looked like it

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