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Atricle Dump - If This 'Hot Head' Can Do It - What Can You Do?
You have your restaurant open for several weeks now, customers are coming in…finally you have employees serving real food. But before you continue with your business further, be sure that you have everything else under control. It’s still important to be informed about what’s hot and what’s not and what’s impor
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50%
In the post-quota era, India and China are emerging as the major hubs for global apparel sourcing, mainly to U.S.A. and the European Union.There are several factors which led to this development. The vast size of the Indian textile industry and its competitiveness make it one of the world’s leading appar
If you are in business for yourself, you must constantly be on the lookout for hot marketing and great examples of well written sales copy.
Today, it happened.
In Calgary where I live there is a shameful shortage of well written marketing material. Business owners scared of actually doing something that gets results - and a minuscule number of people who actually understand the direct response business (sad for a city of a million people! - but also a good opportunity for helping them learn).
Imagine my surprise when I opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mail)... and it came from a furnace company!
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50% o
Expensive? No, it only sounds expensive. Actually executive office space or executive suites are nothing more than generic terms for a type of office space that doesn't require a long-term lease. But it is something you should know about. It can give your new company a successful established image from your fir
Imagine my surprise when I opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mail)... and it came from a furnace company!
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50%
Is a strong vision for your business more important than an MBA? Should you go to school or go to the school of hard knocks?When the cost for an MBA ranges from $15,000 to $50,000, you need to consider whether the traditional MBA program will meet your needs as a business owner.First, please keep
Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'
(hint: why can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note, my name was in the headline - very good way to improve your response)
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50%
These days, the Internet is saturated with information about how to make money from home online. Much of it is nothing but empty promises from insubstantial businesses. I am here today to speak to you about an online company that is promoting real, solid products that asks nothing of you up front to start earni
Subhead: I'll buy you dinner at the Keg Just for Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50%
The ‘S’ corporation is a dinosaur. It has been over-rated and overused as a ‘knee-jerk’ default entity choice when in fact its usefulness is limited to specific circumstances. Many well-meaning advisers have for years urged their clients to use the ‘S’ corporation based upon outdated case law or cocktail party
BRILLIANT!
A furnace company using direct response... wonderful to see.
So, what does Troy do?
Phones the owner of the company of course :o) !
And he is happy to share his results so far...
1,500 mailed - 25 bookings - already!
So, let's assume they get 50% of the bookings as signed contracts - 13 sales - the average furnace would bring in (I would guess) $1,000 profit.
If my math is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more days... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% response of the first mailing.
Then they do it again - and again - until it no longer makes them a profit.
Based on their initial response - I would expect them to get 25 furnace installs (or more) - at $1k each = $25,000 from a mailing that costs them $4,000 in the end.
How many times would you invest $4,000 to see a return of $25,000?
As many as possible I would hope.
So if this works for a furnace company - it WILL work for you. No excuses will be accepted.
And if it *will* work for your company - what's holding you back?
Get writing those sales letters.
To your sales writing success!
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