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Atricle Dump - Career Change: Is It Time To Upgrade Your Career?
How To Write Powerful Headlines out. It takes energy to force a good attitude day in and day out when your heart just isn’t in it. It’s even harder to sink into a bad attitude and have to struggle every day just getting out of bed, knowing that another tiresome day is in front of you.The headline is the most important element in any sales message your company ever uses. It is the opening sentence you use in any sales letter, brochure, print ad, or on you Web site.The purpose of a headline is to grab your prospect’s attention. Your headline should zero in on precisely who you want to reach, your target market. For example, if you want to reach homeowners, put the word “homeowners” in the headline.The headline should serve as the ad for your ad. It should tell the reader immediately and cl What makes it especially difficult is that you might think you have no right to feel this way. After all, you should be grateful you have a job, right? And wouldn’t it be easier to just learn to accept your current place in life than have to struggle for something better, e The Style Guide Sometimes the need for a career change is obvious. Your health breaks down. The industry dissipates. Your job is undeniably miserable.What is a style guide? The style guide houses all of the relevant standards, requirements, and recommendations surrounding your brand. Covering from the tone of voice to the visual presentation all implementation aspects, specifications, attributes and elements you can think of. It is a complex, detailed document that attempts to meet the needs of a range of users. It has different main chapters such as the stationery, the corporate web site, the advertisement material ( brochures, flyers, billboar Sometimes the need for a change is not so obvious, which is why so many people stuck in the wrong jobs stay in them for years and years, sometimes until retirement. I have a friend named Lisa who has worked as a bank teller for the past five years. She enjoys the work, but admits that during the past couple of years, she’s felt restless and bored. At first she thought it was a phase. But this feeling of disenchantment hasn’t gone away, and in fact, it’s getting worse. When I suggested that it might be time for a change, she brushed off the suggestion. For one thing, Lisa wasn’t particularly skilled at anything else. She was good at her job, and didn’t want to go off and be mediocre at something else. Besides, nothing else she could do would pay any better. And finally, waltzing off the job in search of another was immature and reckless. The mature, sensible course of action was to stick it out. Maybe things would get better. Or would they? Maybe it was time for Lisa to reconsider her whole notion of herself and her worklife. For Lisa, a job was just a fact of life, like having to brush her teeth or pay her bills. Sure, it would be a bonus if work were actually pleasant, but that certainly wasn’t part of the criteria. As long as she was treated fairly and the work wasn’t harmful, Lisa felt it was just plain foolishness to wish for anything better. However, Lisa did confess that there were some facets of her job that were starting to annoy her more and more. The zero tolerance for error was tiresome, even though she understood that it was necessary in her position. She was also frustrated because she had brought some ideas to her boss, ideas that would improve customer service and save all of the tellers a good deal of time and energy, but her boss had pretty much told her that they weren’t looking to the tellers for ideas. Perhaps you’re in the same situation as Lisa. Many people are. I was, once. And it eventually wears a person out. It takes energy to force a good attitude day in and day out when your heart just isn’t in it. It’s even harder to sink into a bad attitude and have to struggle every day just getting out of bed, knowing that another tiresome day is in front of you. What makes it especially difficult is that you might think you have no right to feel this way. After all, you should be grateful you have a job, right? And wouldn’t it be easier to just learn to accept your current place in life than have to struggle for something better, es Have You Got Star Potential? But this feeling of disenchantment hasn’t gone away, and in fact, it’s getting worse.Why do movie stars look the way they do? It’s not just genetics. It’s because they spend lots of time working out, choosing clothes and doing their hair and makeup so they are photo gorgeous every time they step out the door. Yes, movie stars know the extra time and effort is what separates them from mere mortals like us.It is the same in business. While some companies spend their time, energy and resources getting the hundreds of tiny details just right, others are left wondering why their one advertisement on pag When I suggested that it might be time for a change, she brushed off the suggestion. For one thing, Lisa wasn’t particularly skilled at anything else. She was good at her job, and didn’t want to go off and be mediocre at something else. Besides, nothing else she could do would pay any better. And finally, waltzing off the job in search of another was immature and reckless. The mature, sensible course of action was to stick it out. Maybe things would get better. Or would they? Maybe it was time for Lisa to reconsider her whole notion of herself and her worklife. For Lisa, a job was just a fact of life, like having to brush her teeth or pay her bills. Sure, it would be a bonus if work were actually pleasant, but that certainly wasn’t part of the criteria. As long as she was treated fairly and the work wasn’t harmful, Lisa felt it was just plain foolishness to wish for anything better. However, Lisa did confess that there were some facets of her job that were starting to annoy her more and more. The zero tolerance for error was tiresome, even though she understood that it was necessary in her position. She was also frustrated because she had brought some ideas to her boss, ideas that would improve customer service and save all of the tellers a good deal of time and energy, but her boss had pretty much told her that they weren’t looking to the tellers for ideas. Perhaps you’re in the same situation as Lisa. Many people are. I was, once. And it eventually wears a person out. It takes energy to force a good attitude day in and day out when your heart just isn’t in it. It’s even harder to sink into a bad attitude and have to struggle every day just getting out of bed, knowing that another tiresome day is in front of you. What makes it especially difficult is that you might think you have no right to feel this way. After all, you should be grateful you have a job, right? And wouldn’t it be easier to just learn to accept your current place in life than have to struggle for something better, e How To Buy Bad Advertising things would get better.I have had an e-mail from a gentleman with something on his mind. Since what is irking him may be of general interest, he has been good enough to allow me to dissertate on it right here. As a matter of fact, it's of a touch more than general interest, because his is exactly the kind of account that the freelances among us earn our bread and butter from. So it could be a lesson learned.The gentleman in question is the advertising manager of a Midlands engineering company with a total promotional budget of around ?30 Or would they? Maybe it was time for Lisa to reconsider her whole notion of herself and her worklife. For Lisa, a job was just a fact of life, like having to brush her teeth or pay her bills. Sure, it would be a bonus if work were actually pleasant, but that certainly wasn’t part of the criteria. As long as she was treated fairly and the work wasn’t harmful, Lisa felt it was just plain foolishness to wish for anything better. However, Lisa did confess that there were some facets of her job that were starting to annoy her more and more. The zero tolerance for error was tiresome, even though she understood that it was necessary in her position. She was also frustrated because she had brought some ideas to her boss, ideas that would improve customer service and save all of the tellers a good deal of time and energy, but her boss had pretty much told her that they weren’t looking to the tellers for ideas. Perhaps you’re in the same situation as Lisa. Many people are. I was, once. And it eventually wears a person out. It takes energy to force a good attitude day in and day out when your heart just isn’t in it. It’s even harder to sink into a bad attitude and have to struggle every day just getting out of bed, knowing that another tiresome day is in front of you. What makes it especially difficult is that you might think you have no right to feel this way. After all, you should be grateful you have a job, right? And wouldn’t it be easier to just learn to accept your current place in life than have to struggle for something better, e How to Survive the Office Christmas Party that were starting to annoy her more and more. The zero tolerance for error was tiresome, even though she understood that it was necessary in her position. She was also frustrated because she had brought some ideas to her boss, ideas that would improve customer service and save all of the tellers a good deal of time and energy, but her boss had pretty much told her that they weren’t looking to the tellers for ideas.It is nearing the end of year and the season of office parties has begun. This could be your big chance to smooze up to senior management and vie for future promotion opportunities. It could be your chance to make a move on that hottie in accounts or just a great opportunity to relax, enjoy the company of your colleagues in a social setting and celebrate the year.But the office Christmas party is often far from an innocent social event and fraught with potential drama. So how can you survive the office Christmas Perhaps you’re in the same situation as Lisa. Many people are. I was, once. And it eventually wears a person out. It takes energy to force a good attitude day in and day out when your heart just isn’t in it. It’s even harder to sink into a bad attitude and have to struggle every day just getting out of bed, knowing that another tiresome day is in front of you. What makes it especially difficult is that you might think you have no right to feel this way. After all, you should be grateful you have a job, right? And wouldn’t it be easier to just learn to accept your current place in life than have to struggle for something better, e Why You? -- Professional Identity Branding out. It takes energy to force a good attitude day in and day out when your heart just isn’t in it. It’s even harder to sink into a bad attitude and have to struggle every day just getting out of bed, knowing that another tiresome day is in front of you.You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you’ll forever be selling up hill.As Robert Krumroy, Identity Branding, Inc. says: “Branding is about the customer--who has never met you--being able to answer the question: ‘Why you?’"Your “Value Proposition”Your brand can be based in large part on your “value proposition,” which is wh What makes it especially difficult is that you might think you have no right to feel this way. After all, you should be grateful you have a job, right? And wouldn’t it be easier to just learn to accept your current place in life than have to struggle for something better, especially when that something better isn’t guaranteed? To help address those questions, here are some signs that it’s probably in your best interest to consider a career change: - Little annoyances at work are now, for you, big annoyances. The annoyances themselves haven’t changed, but you find them increasingly intolerable. - You feel underpaid and undervalued. - Your job is not in alignment with your personal values. - You’re disappointed with yourself. You had much greater dreams for yourself when you were younger. Certainly you have a hundred and one reasons why a career change, or even just a job change, isn’t practical or possible. However, if any of the four points listed above resonate with you, do yourself a favor and consider the idea. You might ask how on earth a career change is possible. Perhaps you don’t even know what you’d rather be doing instead of what you’re doing now. You may not have the time or money to go back to school or investigate other career options. The resources are out there. Go to any search engine and type “Career change” and a cornucopia of resources will appear. Visit the library and check out the career section. Assure yourself that you can take your time, do the research, and not rush into anything foolhardy. True foolhardiness would be to squander away the years working in a job that doesn’t fulfill you. By the way, Lisa is in her second year at university now. She’s majoring in Social Work.
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