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Atricle Dump - 8 Basic Truths for Creating a Career you Love
Branding Basics: Three Important Branding Concepts ally mean is, "I love doing _________ because ________, ________, and ________.A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll build a powerful brand.1. The Brand Back to the unique and individual theme - each person's reasons for loving the exact same thing can be different. Understanding the underlying characteristics of the things you love will make it easier to recognize the career paths that incorporate them. Truth #8: There are multiple perfect jobs waiting for you. Contrary to popular opinion, there isn't just one "dream job" out there that you were meant to be doing...there are many of them! What's in a Name? Truth #1: You are not a cookie.Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your company’s personality and vision. But more importantly, it must unforgettably embody the promise of your product’s main benefit to your potential customers. It can dovetail generically with your competition, but ideally, it should stand out from the crowd. Where t You are an individual, and incredibly unique. What's right for "everyone" isn't necessarily right for you. There is no cookie cutter solution. Look inside, do the hard work of getting to know yourself, give yourself permission to act on it, and create a career that's tailored specifically to you. Truth #2: Being who you are fills the well. When you are doing something that is in alignment with who you are and what lights your fire, you actually get energy from the work you do. It continually fills the well. That means you have more to give, in all areas of your life. Truth #3: Being who you're not drains the well. When you're wearing a mask, doing something that isn't in alignment with who you are and what lights your fire, you have to dig into your energy reserves to get the job done. It drains the well. Eventually, you're going to start pulling up dust in the bottom of the bucket. Truth #4: You will never be someone else half as well as you can be you. It's simple math. Being you in your career means you have more energy to excel. You don't have to use up half your energy just to maintain the status quo. Truth #5: If your job is bad now, more time won't make it better. Waiting for things to get better is not an option. If you don't feel good about your work now, guess how you'll feel in five years? (Hint, the answer isn't "better"). Ask yourself, "If I don't do something now, what will tomorrow/next month/next year look like?" Truth #6: Any action is better than waiting. Do not, under any circumstances, sit and wait for the time to be right. Because guess what? That's never going to happen. Even if you can't take giant leaps towards change, you can still take small steps. And consistent small steps will take you where you want to go far faster than sitting and waiting...and waiting...and waiting... Truth #7: It's not what you love, it's why. It's not knowing what you love doing that is important in creating that career that juices you. It's knowing why. When you say, "I love doing ________," what you really mean is, "I love doing _________ because ________, ________, and ________. Back to the unique and individual theme - each person's reasons for loving the exact same thing can be different. Understanding the underlying characteristics of the things you love will make it easier to recognize the career paths that incorporate them. Truth #8: There are multiple perfect jobs waiting for you. Contrary to popular opinion, there isn't just one "dream job" out there that you were meant to be doing...there are many of them! What Word Do You Own? tinually fills the well. That means you have more to give, in all areas of your life.When I hear the word pyschology, I think of Dr. Phil.When I hear the word motivation, I think of Tony Robbins.When I hear the word marketing, I think of Seth Godin.And when I hear the word closeout, I think of my Dad.Why?Because each of those people are individuals who, in MY mind, h Truth #3: Being who you're not drains the well. When you're wearing a mask, doing something that isn't in alignment with who you are and what lights your fire, you have to dig into your energy reserves to get the job done. It drains the well. Eventually, you're going to start pulling up dust in the bottom of the bucket. Truth #4: You will never be someone else half as well as you can be you. It's simple math. Being you in your career means you have more energy to excel. You don't have to use up half your energy just to maintain the status quo. Truth #5: If your job is bad now, more time won't make it better. Waiting for things to get better is not an option. If you don't feel good about your work now, guess how you'll feel in five years? (Hint, the answer isn't "better"). Ask yourself, "If I don't do something now, what will tomorrow/next month/next year look like?" Truth #6: Any action is better than waiting. Do not, under any circumstances, sit and wait for the time to be right. Because guess what? That's never going to happen. Even if you can't take giant leaps towards change, you can still take small steps. And consistent small steps will take you where you want to go far faster than sitting and waiting...and waiting...and waiting... Truth #7: It's not what you love, it's why. It's not knowing what you love doing that is important in creating that career that juices you. It's knowing why. When you say, "I love doing ________," what you really mean is, "I love doing _________ because ________, ________, and ________. Back to the unique and individual theme - each person's reasons for loving the exact same thing can be different. Understanding the underlying characteristics of the things you love will make it easier to recognize the career paths that incorporate them. Truth #8: There are multiple perfect jobs waiting for you. Contrary to popular opinion, there isn't just one "dream job" out there that you were meant to be doing...there are many of them! Resumes - What's Your Objective? you in your career means you have more energy to excel. You don't have to use up half your energy just to maintain the status quo.While screening candidate resumes at a recent SalesTrax Recruiting Event, I was struck by how many candidates had unknowingly undermined their interviews by what they had written in the opening paragraph, commonly known as the “objective statement” of their resume. Here are a few of them, and what they mean to a veteran sales recruiter:“To utilize my professiona Truth #5: If your job is bad now, more time won't make it better. Waiting for things to get better is not an option. If you don't feel good about your work now, guess how you'll feel in five years? (Hint, the answer isn't "better"). Ask yourself, "If I don't do something now, what will tomorrow/next month/next year look like?" Truth #6: Any action is better than waiting. Do not, under any circumstances, sit and wait for the time to be right. Because guess what? That's never going to happen. Even if you can't take giant leaps towards change, you can still take small steps. And consistent small steps will take you where you want to go far faster than sitting and waiting...and waiting...and waiting... Truth #7: It's not what you love, it's why. It's not knowing what you love doing that is important in creating that career that juices you. It's knowing why. When you say, "I love doing ________," what you really mean is, "I love doing _________ because ________, ________, and ________. Back to the unique and individual theme - each person's reasons for loving the exact same thing can be different. Understanding the underlying characteristics of the things you love will make it easier to recognize the career paths that incorporate them. Truth #8: There are multiple perfect jobs waiting for you. Contrary to popular opinion, there isn't just one "dream job" out there that you were meant to be doing...there are many of them! Are Ad Agency Account People Evil? nder any circumstances, sit and wait for the time to be right. Because guess what? That's never going to happen. Even if you can't take giant leaps towards change, you can still take small steps. And consistent small steps will take you where you want to go far faster than sitting and waiting...and waiting...and waiting...Before we discuss just what constitutes 'evil,' let's be brutally honest.Ad agency account people have very, very tough jobs. In actuality, they probably have the hardest positions there are to be had in the entire world of advertising.Why?Well, in addition to not being able to participate in 'every day is dress down Friday' like the creatives are a Truth #7: It's not what you love, it's why. It's not knowing what you love doing that is important in creating that career that juices you. It's knowing why. When you say, "I love doing ________," what you really mean is, "I love doing _________ because ________, ________, and ________. Back to the unique and individual theme - each person's reasons for loving the exact same thing can be different. Understanding the underlying characteristics of the things you love will make it easier to recognize the career paths that incorporate them. Truth #8: There are multiple perfect jobs waiting for you. Contrary to popular opinion, there isn't just one "dream job" out there that you were meant to be doing...there are many of them! 3 Ways to be (Somewhat) Predictable ally mean is, "I love doing _________ because ________, ________, and ________.Which means it’s your job to prove customers right.To confirm their suspicions about the value you deliver and the values you stand for.It ALSO means you need to be (somewhat) predicable:1. In person. 2. Via email. 3. On the phone. 4. Throughout your marketing efforts.Be (somewhat) predictable.Disney calls this “st Back to the unique and individual theme - each person's reasons for loving the exact same thing can be different. Understanding the underlying characteristics of the things you love will make it easier to recognize the career paths that incorporate them. Truth #8: There are multiple perfect jobs waiting for you. Contrary to popular opinion, there isn't just one "dream job" out there that you were meant to be doing...there are many of them! Once you understand what the underlying characteristics of the things you love doing are, you can use them to identify all kinds of careers that would satisfy them. It's like an erector set for a career you can love.
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