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    List Building 202 - You Must Use a Squeeze Page to Build a List I
    All successful internet marketers understand the importance of a list, and if you are to succeed like them you must use a squeeze page to build your list.The reason for this is simple. When visitors come to your web site, they will look immediately for what they clicked to see. If you include an opt-in list on your landing page, they may or may not notice it, let alone fill it in. They will first notice the information they seek, then will likely click away without having a look at what you are offering in exchange for their email address.A squeeze page, on the other hand, gives them no option. That’s why it’s called a squeeze page, it squeezes the email address from them. They either fill in the form or leave. The secret of a good squeeze page is to make it virtually impossible for them to refuse to opt in. If designed properly, you can achieve an exceptionally high conversion rate of subsc
    nsurance 1,500
    Misc 500

    NOI $19,000 / Cap rate 8%

    19000/.08 = $237,500

    But you say, “Hey I don’t care, because I was able to put down 10% it looks like I am ahead of the game because my mortgage is only $ 1,496.93 a Month. (30 Years for an Interest Rate of 7.000 % on a Loan Amount of $ 225,000.00) “ With $5000 in other expenses you are at $1913.59 per month and YOU ARE in the black about $86 per month and with your depreciation of about $4,900 per year all is well.

    All is well but it is Florida and you receive a noticed from your insurance carrier you are being cancelled your new insurance now is $6,000 per year and the taxes have risen to $3,800 and where are you now?

    Mortgage $1,496.93
    Insurance 500.00
    Taxes 316.00
    Misc. 50.00

    Out going $2,362.00

    In the red $362 per month or $4344 per year
    With your depreciation you are just about even. Buying The Right Life Insurance Plan
    Life Insurance is an important investment and irrespective of the income level, it is imperative to buy at least a basic Life Insurance plan. This helps to secure emotional and financial stability. It is very important to know and understand which plan would be ideal for an individual's specific needs. The details that have to be considered are the financial status, assets, affordability, debts and credits, including child support expenses and any other related expenditure. The present insurance market offers a host of varying policies and it is quite difficult to make a choice.Permanent and Term Life Insurance are the two regular Life Insurance plans. They have their own advantages and disadvantages. They should be opted for keeping in mind optimum benefits and minimum expenditure. A permanent insurance guarantees forced saving, tax-free income, paid-up additions to the benefits, provisions of extended t

    Buckle your seat belts folks the Florida Real Estate market is about to take another hit. Many of my colleagues are and as expected eternally optimistic about the Florida Market but as a consultant we must be more objective.

    We base our theory on the following premise; property values all depend on “Rents”. Whether we are talking about commercial or residential property the true value of property goes back to RENT. How much on an open and free market will the property bring in rent.

    All appraisers are mandated to use three methods in establishing a value of Real Estate, The Comparison sales method, The Depreciation approach and finally income capitalization approach. After doing all three methods the appraisers must “reconcile” the three calculations to establish the value.

    Most all of us know the Comparison method, this is what a real estate professional will do to establish a listing value for your property. So if my neighbor’s house, which is identical to mine, sold for $250,000 then mine MUST be worth at least that.

    Well, maybe!

    Private home sales are driven by a lot more than just price, emotion, the neighborhood, the amenities offered by the area, location to malls, transportation just to name a few but, how much can any home command for rent really is the true test.

    What if you get transferred and cannot find a buyer how much can you get in rent?

    Rent will drive value. Using the “Income Capitalization” method of appraisal the value is based on the following

    How much can the property bring in rents (PGI= Potential Gross Income) Say If you had to rent your home it would bring $1,500 per month Subtract any vacancy or collection losses. Ok so you had a good year the property rented immediately and none of your tenants checks bounced now you have an EGI (effect Gross Income) of $18,000 per year. But you need to subtract your taxes, insurance and other operating expenses Note your mortgage payment is not a factor in this calculation your result is your NOI , Net operating income Ok lets say your taxes are $2,500 and your insurance is $1,200 with a few other miscellaneous expense of $500, your NOI now is $13,800.

    Take this number and divide it by the current cap rate. The current capitalization rate is established by evaluating other investments, currently it is about 8%. Take your NOI and divide it by the Cap Rate. 13800/. 08 = $172,500

    The value of the property based on Income Cap is $172,500. The problem you paid $250,000. OK in order to cover your mortgage you only need about $1,000 a month you may be able to survive.

    Value Drivers

    The two factors that drive value are NOI, Net operating income and interest rates. First let’s look at interest. Interest rates run converse to value. Using the NOI of the above let’s see what happens if interest rates climb to 10.5%. 13800/. 105 = $131,428. The property has not changed, the neighborhood has not changed only interest rate and we see a drop in $41,000 + of value.

    The next factor is yet more devastating since the impact is noticeable to the owner immediately that is the loss in NOI. Again let’s look at the property value a home now held for rent. You paid $250,000 what is now the value? The neighborhood is great and you have found a person to take a 3 year “Gross lease” at $2,000 per month, assuming the above no collection losses our EGI is $24,000 per year. Now lets take a look at our operating expense. Ok $3,000 for taxes (opps you lost your homestead exemption you had when you were living there) and $1,200 for insurance + $500 for miscellaneous :

    PGI $24,000
    No Collection losses

    EGI $24,000
    Less:
    Tax 3,000
    Insurance 1,500
    Misc 500

    NOI $19,000 / Cap rate 8%

    19000/.08 = $237,500

    But you say, “Hey I don’t care, because I was able to put down 10% it looks like I am ahead of the game because my mortgage is only $ 1,496.93 a Month. (30 Years for an Interest Rate of 7.000 % on a Loan Amount of $ 225,000.00) “ With $5000 in other expenses you are at $1913.59 per month and YOU ARE in the black about $86 per month and with your depreciation of about $4,900 per year all is well.

    All is well but it is Florida and you receive a noticed from your insurance carrier you are being cancelled your new insurance now is $6,000 per year and the taxes have risen to $3,800 and where are you now?

    Mortgage $1,496.93
    Insurance 500.00
    Taxes 316.00
    Misc. 50.00

    Out going $2,362.00

    In the red $362 per month or $4344 per year
    With your depreciation you are just about even.

    Tips For Online Auction Shopping
    Participating in online auctions can be a lot of fun! More often than not, you can find yourself on the good end of a great deal on something that you would have bought elsewhere for a lot more money. Online auction shopping can be great, but there are some things to consider when putting your money up on a bid. In this article, we'll give you some tips when it comes to buying on sites such as eBay.- When you're bidding on an item, and the shipping and handling fees are not clearly shown on the bid page, it's important to discuss them with the seller before you place any bid. Some sellers offer low prices on items only to charge exorbitant fees when it comes to shipping and handling. Clarifying that you aren't getting ripped off on shipping before you place a bid is of the utmost importance.- Also, when you find an item you like, it's important to read the seller's feedback on their past auct
    perty. So if my neighbor’s house, which is identical to mine, sold for $250,000 then mine MUST be worth at least that.

    Well, maybe!

    Private home sales are driven by a lot more than just price, emotion, the neighborhood, the amenities offered by the area, location to malls, transportation just to name a few but, how much can any home command for rent really is the true test.

    What if you get transferred and cannot find a buyer how much can you get in rent?

    Rent will drive value. Using the “Income Capitalization” method of appraisal the value is based on the following

    How much can the property bring in rents (PGI= Potential Gross Income) Say If you had to rent your home it would bring $1,500 per month Subtract any vacancy or collection losses. Ok so you had a good year the property rented immediately and none of your tenants checks bounced now you have an EGI (effect Gross Income) of $18,000 per year. But you need to subtract your taxes, insurance and other operating expenses Note your mortgage payment is not a factor in this calculation your result is your NOI , Net operating income Ok lets say your taxes are $2,500 and your insurance is $1,200 with a few other miscellaneous expense of $500, your NOI now is $13,800.

    Take this number and divide it by the current cap rate. The current capitalization rate is established by evaluating other investments, currently it is about 8%. Take your NOI and divide it by the Cap Rate. 13800/. 08 = $172,500

    The value of the property based on Income Cap is $172,500. The problem you paid $250,000. OK in order to cover your mortgage you only need about $1,000 a month you may be able to survive.

    Value Drivers

    The two factors that drive value are NOI, Net operating income and interest rates. First let’s look at interest. Interest rates run converse to value. Using the NOI of the above let’s see what happens if interest rates climb to 10.5%. 13800/. 105 = $131,428. The property has not changed, the neighborhood has not changed only interest rate and we see a drop in $41,000 + of value.

    The next factor is yet more devastating since the impact is noticeable to the owner immediately that is the loss in NOI. Again let’s look at the property value a home now held for rent. You paid $250,000 what is now the value? The neighborhood is great and you have found a person to take a 3 year “Gross lease” at $2,000 per month, assuming the above no collection losses our EGI is $24,000 per year. Now lets take a look at our operating expense. Ok $3,000 for taxes (opps you lost your homestead exemption you had when you were living there) and $1,200 for insurance + $500 for miscellaneous :

    PGI $24,000
    No Collection losses

    EGI $24,000
    Less:
    Tax 3,000
    Insurance 1,500
    Misc 500

    NOI $19,000 / Cap rate 8%

    19000/.08 = $237,500

    But you say, “Hey I don’t care, because I was able to put down 10% it looks like I am ahead of the game because my mortgage is only $ 1,496.93 a Month. (30 Years for an Interest Rate of 7.000 % on a Loan Amount of $ 225,000.00) “ With $5000 in other expenses you are at $1913.59 per month and YOU ARE in the black about $86 per month and with your depreciation of about $4,900 per year all is well.

    All is well but it is Florida and you receive a noticed from your insurance carrier you are being cancelled your new insurance now is $6,000 per year and the taxes have risen to $3,800 and where are you now?

    Mortgage $1,496.93
    Insurance 500.00
    Taxes 316.00
    Misc. 50.00

    Out going $2,362.00

    In the red $362 per month or $4344 per year
    With your depreciation you are just about even. Donkeys and Elephant Etiquette - Managing a Traditional Kind of Office Politics
    While in many parts of the country temperatures are falling, as election time nears the political thermometer is heating up in offices across the nation. No matter what side of the fence you are on, there are simple steps you can take to keep your work place from becoming an out-of-control political zoo. Remember, you still will have to be with your colleagues long after the poll results are in.To safeguard yourself, be a good political strategist by being aware of the general climate of in your office. If you work for an organization that flaunts its politics, your parallel view is probably and asset not a liability. If, on the other hand, you happen to see the world from a different angle, it may be wisest to lay low.If you are approached by others to talk politics and you don't want to, extract yourself from the conversation. The more lighthearted you can be about your exit, the better. "Myear. But you need to subtract your taxes, insurance and other operating expenses Note your mortgage payment is not a factor in this calculation your result is your NOI , Net operating income Ok lets say your taxes are $2,500 and your insurance is $1,200 with a few other miscellaneous expense of $500, your NOI now is $13,800.

    Take this number and divide it by the current cap rate. The current capitalization rate is established by evaluating other investments, currently it is about 8%. Take your NOI and divide it by the Cap Rate. 13800/. 08 = $172,500

    The value of the property based on Income Cap is $172,500. The problem you paid $250,000. OK in order to cover your mortgage you only need about $1,000 a month you may be able to survive.

    Value Drivers

    The two factors that drive value are NOI, Net operating income and interest rates. First let’s look at interest. Interest rates run converse to value. Using the NOI of the above let’s see what happens if interest rates climb to 10.5%. 13800/. 105 = $131,428. The property has not changed, the neighborhood has not changed only interest rate and we see a drop in $41,000 + of value.

    The next factor is yet more devastating since the impact is noticeable to the owner immediately that is the loss in NOI. Again let’s look at the property value a home now held for rent. You paid $250,000 what is now the value? The neighborhood is great and you have found a person to take a 3 year “Gross lease” at $2,000 per month, assuming the above no collection losses our EGI is $24,000 per year. Now lets take a look at our operating expense. Ok $3,000 for taxes (opps you lost your homestead exemption you had when you were living there) and $1,200 for insurance + $500 for miscellaneous :

    PGI $24,000
    No Collection losses

    EGI $24,000
    Less:
    Tax 3,000
    Insurance 1,500
    Misc 500

    NOI $19,000 / Cap rate 8%

    19000/.08 = $237,500

    But you say, “Hey I don’t care, because I was able to put down 10% it looks like I am ahead of the game because my mortgage is only $ 1,496.93 a Month. (30 Years for an Interest Rate of 7.000 % on a Loan Amount of $ 225,000.00) “ With $5000 in other expenses you are at $1913.59 per month and YOU ARE in the black about $86 per month and with your depreciation of about $4,900 per year all is well.

    All is well but it is Florida and you receive a noticed from your insurance carrier you are being cancelled your new insurance now is $6,000 per year and the taxes have risen to $3,800 and where are you now?

    Mortgage $1,496.93
    Insurance 500.00
    Taxes 316.00
    Misc. 50.00

    Out going $2,362.00

    In the red $362 per month or $4344 per year
    With your depreciation you are just about even. Debt Management Tips for Senior Citizens
    Nobody I know wants to spend the last period of their life struggling with debt. Unfortunately though, that is exactly what is happening for an increasing number of senior citizens. There are a lot of options available to younger people such as getting a second job to pay off the debt faster are just not available to senior citizens. So what is? Here is an often overlooked list of items that can help you in such circumstances:Even if you have some savings it is not a good idea to pay off the loan even though you are paying 20% interest on one hand and earning only 4% on the other. The reason is that incase you face any financial burden in the future, you will not find help anywhere. So it is wiser to keep your cash to yourself, and credit to your creditor! Easier said than done, but remember, your money is for your security.Also, if you really don’t have the money to pay off your credit cardsing the NOI of the above let’s see what happens if interest rates climb to 10.5%. 13800/. 105 = $131,428. The property has not changed, the neighborhood has not changed only interest rate and we see a drop in $41,000 + of value.

    The next factor is yet more devastating since the impact is noticeable to the owner immediately that is the loss in NOI. Again let’s look at the property value a home now held for rent. You paid $250,000 what is now the value? The neighborhood is great and you have found a person to take a 3 year “Gross lease” at $2,000 per month, assuming the above no collection losses our EGI is $24,000 per year. Now lets take a look at our operating expense. Ok $3,000 for taxes (opps you lost your homestead exemption you had when you were living there) and $1,200 for insurance + $500 for miscellaneous :

    PGI $24,000
    No Collection losses

    EGI $24,000
    Less:
    Tax 3,000
    Insurance 1,500
    Misc 500

    NOI $19,000 / Cap rate 8%

    19000/.08 = $237,500

    But you say, “Hey I don’t care, because I was able to put down 10% it looks like I am ahead of the game because my mortgage is only $ 1,496.93 a Month. (30 Years for an Interest Rate of 7.000 % on a Loan Amount of $ 225,000.00) “ With $5000 in other expenses you are at $1913.59 per month and YOU ARE in the black about $86 per month and with your depreciation of about $4,900 per year all is well.

    All is well but it is Florida and you receive a noticed from your insurance carrier you are being cancelled your new insurance now is $6,000 per year and the taxes have risen to $3,800 and where are you now?

    Mortgage $1,496.93
    Insurance 500.00
    Taxes 316.00
    Misc. 50.00

    Out going $2,362.00

    In the red $362 per month or $4344 per year
    With your depreciation you are just about even. Do You Use Bad Marketing Language?
    Do you use marketing language when someone asks you what you do? Do you sound like a brochure instead of a real, live human being? I'm sure you recognize marketing language in other people. Have you ever heard someone say something like “we help our clients find the solutions to their needs” or “we help our clients protect their wealth” or “we provide technology solutions for progressive companies” or some other junk like that? That's marketing language.The difference between marketing language and real language is that people don't think in marketing-speak. That is, their actual thought processes don't include the words found in marketing language.So how do you know if what you are saying is marketing junk? It's as simple as asking yourself the following question; “Is what I just said the way people think?” Have you ever formulated your thoughts using those exact words?Let's use an example nsurance 1,500
    Misc 500

    NOI $19,000 / Cap rate 8%

    19000/.08 = $237,500

    But you say, “Hey I don’t care, because I was able to put down 10% it looks like I am ahead of the game because my mortgage is only $ 1,496.93 a Month. (30 Years for an Interest Rate of 7.000 % on a Loan Amount of $ 225,000.00) “ With $5000 in other expenses you are at $1913.59 per month and YOU ARE in the black about $86 per month and with your depreciation of about $4,900 per year all is well.

    All is well but it is Florida and you receive a noticed from your insurance carrier you are being cancelled your new insurance now is $6,000 per year and the taxes have risen to $3,800 and where are you now?

    Mortgage $1,496.93
    Insurance 500.00
    Taxes 316.00
    Misc. 50.00

    Out going $2,362.00

    In the red $362 per month or $4344 per year
    With your depreciation you are just about even.

    But your property value?

    Insurance now drives values.

    Like it or not the insurance Market in Florida has a devastating effect on the value of property? Except for depreciation there is no real reason to make an investment leap in The Florida property market.

    I wish I could say relief is in sight but I can’t. The biggest property insurer, “Citizens Property Insurance”, operated by the state of Florida is about $2,700,000,000 (that is 2.7 BILLION) in the red right now. In this light I can only see increases in insurance rates.

    What to do?

    We are all impacted some of us more than others. The above illustration is not a made up case rather a real example of a property in my neighborhood that I was interested in but was purchased, fortunately for me, by someone else.

    Remember this too shall pass and we will have a robust real estate market again but in the mean time

    Investors :

    · Invest in vacation properties. – although the increase of $300 per month may preclude someone from renting a property in a long term lease, increases in taxes and insurance can be included in weekly vacation rates. A vacationer will just pay an extra $80 per week and not think much of it.

    · Lock in mortgage rates – those of you riding the adjustable rate, stop now.

    · If possible buy down your mortgage – give yourself a buffer

    · If you have significant equity in the property try to get a credit line against it. _ Don’t use it just hold it for an emergency.

    · Do not insure personal property at all. This does not work for Condo rentals since the Loss of RENTS, which you dearly need, is tied to your contents. If this is the case DO NOT take replacement cost valuation this will save you a few dollars.

    · Max out your property deductibles – a 10% wind deductible may sound like a lot but will save you money . Remember uncovered casualty losses can be deductible.

    · Look at lesser forms, folks I can not believe I am suggesting this but Instead of the best landlord policy (known as the DP3) look at the DP2. If the property is newer 1 – 7 years look at the DP 1 (actual cash value adjustments)

    · If you are going to acquire property in Florida , go north and center state – buy where that is no one now, trust us you will not be lonely for long.

    Real Estate Professionals :

    · Don’t despair – Learn who to sell Foreclosed property

    · Learn to sell investment properties

    · Turn your focus north and center

    · Market Vacation properties

    I wish I could close with a definite time things would turn around but I will say Florida is Florida and it is desirable our market will turn around.

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