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Atricle Dump - Why Testimonials Are The Only Proof You've Got?
The evolution of reverse logistics for manufactured products is developing in direct proportion to the rapid advancements in technology and the subsequent price erosion of products as new and improved products enter the supply chain at a faster pace. With such thin margins and so much competition, mismanagement of the supply chain can be devastating. Those organizations with the infrastructure to capture and compare the composite value of components with real time intelligent ana
"I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." from Joe Bloggs (ABC Trading)
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written in a way that is focused and specific.
"I was wasting up to 10 hours
Textile manufacturing is perhaps one of the oldest known industries in India. It was in existence since the beginning of civilization, although a crude methodology has been used then. The total contribution towards textiles manufacturing in our country is approximately 20% of country’s industrial production and is also treated as the backbone of economy. This contribution is about 1/3rd of the foreign exchange earned by the government.The textile engineering industries hav
If you are trying to close a $10,000 deal, would it help if the potential customer could talk to a satisfied customer?
It's obvious, your satisfied customers are your best sales people, and they will outsell you by 100 times. You can say how good you are, until you are blue in the face, but a 2 minute conversation between a potential customer and a satisfied customer will close the deal very quickly.
Now you can't send a satisfied customer with every sales piece, so their testimonials are the only proof you've got.
When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof, it has clout.
So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are quotations, proposals and sales material not laden with testimonials?
How do YOU market and quote?
Is your sales material and proposals currently laden with testimonials, like a fruit tree, with branches dragging on the ground from the weight of the fruit?
If yes, then well done! But if not, then WHY NOT?
A simple strategy of collecting a testimonial from every customer, and displaying them in all your sales material, is guaranteed to immediately increase your conversions. It will magnify your credibility and will be the most read part of your sales material.
You can never have too many testimonials, but don't get the wrong kind of testimonial. Like:
"I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." from Joe Bloggs (ABC Trading)
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written in a way that is focused and specific.
"I was wasting up to 10 hours a
I’ve had the pleasure and honor to meet some of the world’s greatest leaders and leadership gurus, from Sir Richard Branson, General Tommy Franks, and Captain Mike Abrashoff to Dr. Warren Bennis, Dr. Henry Mintzberg, and Tom Peters. And I get paid to do it! Through our work with Linkage Inc., we help support their broadcasts of these famous people by designing and developing participant and facilitator guides that many clients use to turn a 90-minute presentation into a true le
Now you can't send a satisfied customer with every sales piece, so their testimonials are the only proof you've got.
When you say how good you are, you're blowing your own trumpet, you're bragging, but when someone else says the same thing, it's proof, it has clout.
So if this is true, why do I see quotations, proposals and sales material being distributed without any proof? If the credibility is so much higher, when someone else says how good you are, why are quotations, proposals and sales material not laden with testimonials?
How do YOU market and quote?
Is your sales material and proposals currently laden with testimonials, like a fruit tree, with branches dragging on the ground from the weight of the fruit?
If yes, then well done! But if not, then WHY NOT?
A simple strategy of collecting a testimonial from every customer, and displaying them in all your sales material, is guaranteed to immediately increase your conversions. It will magnify your credibility and will be the most read part of your sales material.
You can never have too many testimonials, but don't get the wrong kind of testimonial. Like:
"I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." from Joe Bloggs (ABC Trading)
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written in a way that is focused and specific.
"I was wasting up to 10 hours
It's natural for many of us in the healthcare industry to want to help others. It's why we do what we do. We know that the more people we serve, the better and/or healthier their lives can be. To some of us that means growing our businesses so we can reach more people. The way we do that is through marketing.Over the years I've written at least once about many marketing methods most businesses use; web sites, sales letters, post cards, blogs, referrals, patient retention,
How do YOU market and quote?
Is your sales material and proposals currently laden with testimonials, like a fruit tree, with branches dragging on the ground from the weight of the fruit?
If yes, then well done! But if not, then WHY NOT?
A simple strategy of collecting a testimonial from every customer, and displaying them in all your sales material, is guaranteed to immediately increase your conversions. It will magnify your credibility and will be the most read part of your sales material.
You can never have too many testimonials, but don't get the wrong kind of testimonial. Like:
"I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." from Joe Bloggs (ABC Trading)
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written in a way that is focused and specific.
"I was wasting up to 10 hours
Jeans are comfy, unfussy and display tons of attitudes. But do you know what goes in to making that wonderful pair? It is denim fabric which snugly fits as jeans to withstand the rigors of day and night, for you!Over 50 percent of denim production is based in Asia with China, India, Turkey, Pakistan and Bangladesh leading in that order. Have huge domestic markets, China and India have easily displaced the USA, once a leader of this category of textiles.Even as trade
If yes, then well done! But if not, then WHY NOT?
A simple strategy of collecting a testimonial from every customer, and displaying them in all your sales material, is guaranteed to immediately increase your conversions. It will magnify your credibility and will be the most read part of your sales material.
You can never have too many testimonials, but don't get the wrong kind of testimonial. Like:
"I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." from Joe Bloggs (ABC Trading)
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written in a way that is focused and specific.
"I was wasting up to 10 hours
CPR is defined as an emergency procedure that is performed when breathing or heartbeat has stopped. When problems occur in the functions that are the lifeblood of their organizations, emergency procedures have to be performed.Cash generation, Productivity and Retention™ are as vital to the health of organizations as breathing and heartbeat is to the human body. Maximizing the function of each of these components will result in robust organizational health.In subsequ
"I would recommend XYZ Computers as they provide outstanding service. I have used them for 5 years." from Joe Bloggs (ABC Trading)
That testimonial may make you, as the business owner, feel good, but its too general. A great testimonial should be written in a way that is focused and specific.
"I was wasting up to 10 hours a week trying to overcome computer glitches. Within 24 hours of calling XYZ Computers they had not only solved my problem but provided a solution that would prevent this from ever happening again. I paid less than $100 to solve a problem that was costing me $600 a week in down time and causing a lot of stress. If you have any doubt about using XYZ computers, just give me a call." from Ian McConnell (ProfitFitness.com) tel – 7777 7777 7777
Now that's a specific testimonial. Note the option for potential customers to call. You need to convince your customers to insert their phone numbers, as it is free advertising for them. Explain to them that less than 5% of people will call. It will make the testimonial 10 times more powerful. However if a potential customer does call your customer, make sure you reward the customer for this, it's well worth it.
But how do you get testimonials like that? Well first you need to EARN them and then you need to ASK for them. It's ok to prompt the customer to get a more specific outcome, but be truthful and don't exaggerate!
A feedback questionnaire, that is well thought out, could not only be used to improve your service, but also parts of it could be extracted and put together to make up the testimonial, with the customers permission of course.
Testimonials are a great tool for closing sales. They remove any doubt, reduce the risk, confirm the value and smooth the way to a sale. Great testimonials will sell much more product or services than you ever could!
So if you don't have any testimonials, you need to correct this now! List yo
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