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Atricle Dump - Get a Copyright First... Right? 5 Big Myths About Getting Published
Are you one of those business owners that tries to absorb every single marketing technique under the sun?Do you feel overwhelmed with information? Paralyzed by inaction?Maybe your trying too hard. You heard me correctly...trying too hard to market your business.Why?There are several reasons you might be trying too hard:Lack of focus and determination on the one or two techniques that are actually working and developing those campaigns until you have tested them to maximum results. This lack of focus, usually due to being exposed to the "next big thing" in marketing, is a killer for businesses everywhere. You feel that you must market on some sort of "advanced level" to be competitive. You don't, the basics always work, and work well. Most of my coaching clients have businesses that have increased profits drastically just by "going back to the basics" in their marketing approach. There is simply too much information out there. Let's f
If you are looking to improve your marketing results, then you need to follow these quick & easy guidelines.1. Know your consumer. You just cannot market to a market that you do not know. You have to get to know your market as if it were a person. What motivates that “person” to buy your product? How old is the average person buying from you? What gender are they? Where do they live? What kinds of jobs do they have and what is their income? The more you know about your market, the more you are able to target your message effectively.2. You need to have the right timing to market effectively. You can have a great marketing message, but your market will not be interested if it does not reach them at the right time. Think about certain times of the year that your product or service can be advertised aggressively. Holidays such as Christmas, Fourth of July, and Easter could be exploited to increase revenue for your business.3. You have to have the right offer. In direct response marketing, the experts say that only 20% of your results are based on your creativity. Then, 40% is dependant on yo
Myth #1: You must get a copyright to protect your work so editors don't steal it.
Fact: Under U.S. copyright laws, your work is protected as soon as it is in tangible form. You do not need to apply for and pay for an official copyright before you submit your work.
But should you do it anyway, just to be sure?
No. And here's why not.
Reason #1: If you are submitting to real editors at real publishing houses as you should be (not vanity presses or so-called "subsidy" presses), your manuscript will be just one of thousands of hopefuls in a staggeringly-high slush pile. Ahead of your manuscript in the line are manuscripts that were pre-screened and submitted by agents (who also have staggeringly-high slush piles in their own offices). If an editor has that kind of overabundance of material on hand, what incentive is there to steal?
"But," you protest, "what if the editor decides to publish my work under the name of a famous author so the publisher can make a lot of money?"
Think -- would that famous author really sit still for that? Of course not! Famous Author's lawyers would be all over any editor who tried to pass of someone else's work as that of Famous Author's. Nor is Famous Author likely to form a conspiracy with an editor to steal someone's work and publish it under Famous Author's name. There are too many things that can go wrong, too many careers at risk. Possibly, maybe, under certain phases of the moon and alignments of the planets, this might happen in the music industry. Maybe. If you're su
Think back to high school. Remember the week before your summer holidays started? You couldn't wait to kick off your summer holidays. Fast forward ten weeks later. You were looking forward to starting a new school year, to seeing all of your friends again, and, most importantly, you were looking forward to getting off to a good start and finishing the year with good grades. When the last school year ended, you were tired of it; when the new school year started, you were fresh and alert.Now you work. No more summers off. No more time off at Christmas. Maybe you've worked for years without a holiday. You might be burnt out. But you still work. Maybe your company forces you to overwork yourself.Would you agree that the way you're working, you're probably not as productive as you could be if you just had more energy? Longer vacations worked in high school. Why wouldn't it work in the corporate world?Americans and Canadians, on average get two weeks of paid vacation time per year (Compare that with Sweden, Germany, Denmark, France, Austria, and Spain, where workers have an average of six weeks
Myth #1: You must get a copyright to protect your work so editors don't steal it.
Fact: Under U.S. copyright laws, your work is protected as soon as it is in tangible form. You do not need to apply for and pay for an official copyright before you submit your work.
But should you do it anyway, just to be sure?
No. And here's why not.
Reason #1: If you are submitting to real editors at real publishing houses as you should be (not vanity presses or so-called "subsidy" presses), your manuscript will be just one of thousands of hopefuls in a staggeringly-high slush pile. Ahead of your manuscript in the line are manuscripts that were pre-screened and submitted by agents (who also have staggeringly-high slush piles in their own offices). If an editor has that kind of overabundance of material on hand, what incentive is there to steal?
"But," you protest, "what if the editor decides to publish my work under the name of a famous author so the publisher can make a lot of money?"
Think -- would that famous author really sit still for that? Of course not! Famous Author's lawyers would be all over any editor who tried to pass of someone else's work as that of Famous Author's. Nor is Famous Author likely to form a conspiracy with an editor to steal someone's work and publish it under Famous Author's name. There are too many things that can go wrong, too many careers at risk. Possibly, maybe, under certain phases of the moon and alignments of the planets, this might happen in the music industry. Maybe. If you're s
Any retailer will tell you that today’s consumer is most definitely a savvy shopper. Manufacturers of consumer products are under more and more pressure to make their products more appealing to shoppers, lest they lose their business to one of the many competitors in the market. As a result, many companies are relying on packaging innovations to make their goods more appealing. One such type of packaging that is having a sizeable impact on the retail industry are standup pouches.Stand up pouches are typically made of high-quality plastic, aluminum, or a blend of the two laminated together. They are available in any number of shapes and sizes, and are completely customizable to your needs. Consumers in particular like standup pouch packaging because they can be resealed once they are opened, either via a squeeze zipper, a sliding zipper, or even a spout.The zip seals on stand up pouches are so popular with end users that they have become an expectation, rather than a nice-to-have feature. They like not only the added safety of being able to protect a product from exposure once the package has bee
But should you do it anyway, just to be sure?
No. And here's why not.
Reason #1: If you are submitting to real editors at real publishing houses as you should be (not vanity presses or so-called "subsidy" presses), your manuscript will be just one of thousands of hopefuls in a staggeringly-high slush pile. Ahead of your manuscript in the line are manuscripts that were pre-screened and submitted by agents (who also have staggeringly-high slush piles in their own offices). If an editor has that kind of overabundance of material on hand, what incentive is there to steal?
"But," you protest, "what if the editor decides to publish my work under the name of a famous author so the publisher can make a lot of money?"
Think -- would that famous author really sit still for that? Of course not! Famous Author's lawyers would be all over any editor who tried to pass of someone else's work as that of Famous Author's. Nor is Famous Author likely to form a conspiracy with an editor to steal someone's work and publish it under Famous Author's name. There are too many things that can go wrong, too many careers at risk. Possibly, maybe, under certain phases of the moon and alignments of the planets, this might happen in the music industry. Maybe. If you're s
One of the tactics that telephone salespeople use when selling group vacations is they try to use the friends and family program. They will call someone up and discuss how they can get a group rate if they go with five friends or family on a vacation. Then they ask if they can name five friends who might be interested in going and ask if it is okay if they call them so they can explain it all and then all the group can talk together later and the salesperson will call back to confirm.This allows the salesperson one-on-one with all the parties or several different people and then allow them to talk amongst themselves. Then they leave the door open by asking permission to call back later and attempt to close the sale. This is one way that telephone salespeople try to book group vacations and it is a tactic that works very well.Many people who go on group vacations and are sold these vacations over the phone are actually quite happy that they went on a vacation even though they don't like telephone salespeople. Usually telephone sales of this type are against the law however, if you have done b
"But," you protest, "what if the editor decides to publish my work under the name of a famous author so the publisher can make a lot of money?"
Think -- would that famous author really sit still for that? Of course not! Famous Author's lawyers would be all over any editor who tried to pass of someone else's work as that of Famous Author's. Nor is Famous Author likely to form a conspiracy with an editor to steal someone's work and publish it under Famous Author's name. There are too many things that can go wrong, too many careers at risk. Possibly, maybe, under certain phases of the moon and alignments of the planets, this might happen in the music industry. Maybe. If you're s
How active are women in terms of contribution to overall social-economic changes of a country can be determined in several ways and by the use of different figures. Some of the most used figures are employment of women, their position in the system of political and social decision-making, educational level, but also “conquest” of new occupations. Computerization is evident in all business spheres and it influenced the development of some completely new occupations like webmaster, web designer, occupations related to computer graphics creation, computer games creations and similar.In mentioned occupations , women also found their place. However, in terms of new occupations, we cannot speak always about new jobs which appear as a product of fast technological changes and the expansion of computer technology. Namely,it is about “conquest” of some existing occupations by women that were earlier reserved only for men. Among them ,dominates the interest of women about occupations in management and entrepreneurship sphere. This is been confirmed by statistical data in many countries, which show that the biggest g
Reason #2: So you go ahead and shell out 20 bucks or so to get that copyright. You submit your manuscript. Editor takes a look at your manuscript. First impression: "Hmm. This author copyrighted the work. Doesn't trust me to know not to steal manuscripts. Pah! Amateur!" The reading starts off with a bad impression, and goes downhill from there.
Reason #3: It's 20 rejections later, and you're still shopping your manuscript around. Editor number 21 picks it up and sees the copyright date from ten or so years ago. "Man, this has been out for a long time. Must be a real loser." Again, the reading starts off with a bad impression, and back comes the manuscript with rejection number 21.
The only exception to this rule is if you are self-publishing. Then and only then do you need to purchase an official copyright. Everything you need to know about copyrights can be found at the U.S. Copyright Office at http://www.copyright.gov/
Myth #2: You have to pay a lot to get your book published.
Fact: You don't have to pay anything other than postage costs of mailing your manuscript to get it published. A legitimate publisher pays YOU the going industry rate for the various rights to publish your work. A literary agent gets paid a percentage only AFTER selling your book.
If an agent asks for "reading fees" or other fees other than itemized postage costs, the agent is likely a scam agent. If an agent can make money with reading fees, what incentive is there to actually sell your book?
If a publisher offers to publish your manuscript for a fee, th
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