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Atricle Dump - Your Job Search Is A Marketing Campaign (Part 2)
First of all, to fully understand and appreciate the answer, a couple of givens must be taken into account. What I believe to be the most important item for dealing with an interview successfully is, your attitude. Your attitude determines the outcome of every interview. The core competencies must be there in order for you to get the interview in the first place but, your attitude during the interview will be what ultimately gets you accepted or rejected for the position. If it was as simple as, "I can do the job", there would be no ne
3) Contact Employers Repeatedly
It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.
It's the same in your job search.
Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:
* you are persistent,
* you can manage details,
* you really, really like them and want to work for them.
A
Newsletters are something that a business should not take for granted. It’s one effective way of maintaining a solid relationship with your customers. Basically, the newsletters are the means used by marketers to boost up their brand. It’s a way of keeping your customers informed about your company.What’s the best thing about newsletters? You have the chance to heighten your brand awareness. You are able to communicate with your prospects in a more intimate level. This is where the trust building comes in. You see the chief aim of a
To recap, the same marketing techniques that have sell billions of dollars worth of products and services on TV, in print and via direct mail can also help you find a job.
All you have to do is look at the advertisements you see with an eye toward borrowing their best ideas for your job search.
Here are three ways to do that, and get hired faster by emulating successful marketing.
1) Define Your Target Market
Smart marketers don't try to sell to everyone. Instead, they clearly define their ideal prospects in terms of age, income, hobbies, etc. Then, they create advertisements that appeal to them directly.
Example: McDonald's wants to be the #1 choice for children, so they target them by advertising Happy Meals with toys based on popular movies. Result? Kid sees toy on TV, kid pesters parent, parent takes kid to McDonald's.
You can do the same with your job search.
Define, in as much detail as possible, the kind of work you want to do and the company you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave everything else out.
Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for.
2) Develop a USP
A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question, "What can I get from you that I can't get from your competition?" won't be in business for long.
FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP.
To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"
Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.
Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)
Instead, focus on your unique combination of skills, knowledge and experience.
Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."
Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --
"Because of my ________, I can do ________ for you better than typical applicants."
3) Contact Employers Repeatedly
It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.
It's the same in your job search.
Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:
* you are persistent,
* you can manage details,
* you really, really like them and want to work for them.
A
Staffing companies help organizations with their manpower requirements. There are primarily three different types of staffing services offered by staffing firms:Temporary Staffing ServiceAs the name suggests, temporary staffing meets the short-term needs of employing organizations. Temporary staffing helps companies fill in for positions made vacant by their absent employees or helps in supplementing the existing staff during times of high workload. Temporary staffing enables organizations to meet their working challeng
Example: McDonald's wants to be the #1 choice for children, so they target them by advertising Happy Meals with toys based on popular movies. Result? Kid sees toy on TV, kid pesters parent, parent takes kid to McDonald's.
You can do the same with your job search.
Define, in as much detail as possible, the kind of work you want to do and the company you want to do it for. Then write your resumes and cover letters to appeal to that target market. Speak the language and say what they want to hear. Leave everything else out.
Focusing on a "target market" this way will bring immediate clarity to your search for the perfect job. And it will give you an edge over approximately 80% of other job seekers, who really have no specific idea of what they're looking for.
2) Develop a USP
A USP, which stands for unique selling proposition, is at the heart of all successful marketing. Any business that can't answer the question, "What can I get from you that I can't get from your competition?" won't be in business for long.
FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP.
To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"
Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.
Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)
Instead, focus on your unique combination of skills, knowledge and experience.
Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."
Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --
"Because of my ________, I can do ________ for you better than typical applicants."
3) Contact Employers Repeatedly
It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.
It's the same in your job search.
Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:
* you are persistent,
* you can manage details,
* you really, really like them and want to work for them.
A
Journaling For Fun and Profit!
FedEx ("When it absolutely, positively has to be there overnight"), Domino's Pizza ("Fresh, hot pizza delivered in 30 minutes, or it's free"), and Avis ("We try harder") all built billion-dollar businesses on a good USP.
To develop your USP, answer this simple question: "Why should I hire you and not the other guy?"
Simple, yes. Easy, no. But you absolutely, positively can NOT expect busy employers to figure out your unique value. You must do that thinking for them.
Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)
Instead, focus on your unique combination of skills, knowledge and experience.
Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."
Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --
"Because of my ________, I can do ________ for you better than typical applicants."
3) Contact Employers Repeatedly
It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.
It's the same in your job search.
Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:
* you are persistent,
* you can manage details,
* you really, really like them and want to work for them.
A
Shipping supplies are normally ordered in bulk. As a result, the manufacturers are often willing to give price discounts for those products that are purchased in bulk. Bulk-ordered shipping supplies include boxes, bags, tags, labels, and bubble wraps. Although there are several advantages to ordering shipping supplies in bulk, it is necessary to remember that safety is of utmost importance in the case of shipping supplies. As such, a shopper needs to ensure the quality of those products that he is purchasing at discounted rates.Ofte
Avoid trite claims like, "I'm hard-working and trustworthy." That's not unique. (And it could also describe a good hunting dog.)
Instead, focus on your unique combination of skills, knowledge and experience.
Example USP: "With five years of helpdesk experience supporting 400 users on three sites, I've seen and solved just about every problem imaginable. In college, I completed officer's training as an ROTC student while earning my MIS degree. This gives me a broader range of technical, leadership and problem-solving skills than typical applicants."
Here's a fill-in-the-blank statement for you to complete. When you do, you'll have your USP --
"Because of my ________, I can do ________ for you better than typical applicants."
3) Contact Employers Repeatedly
It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.
It's the same in your job search.
Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:
* you are persistent,
* you can manage details,
* you really, really like them and want to work for them.
A
Whatever they are worth!As a consultant, that’s my standard answer. But I know it’s a bit more complicated than that. Hourly rates run the gamut from $50 to $500. Some are worth it and some aren’t. You could probably say the same about your attorney, accountant, and physician. Each is an expert that should be looking out for your self-interest. After all, if you’re successful, then they benefit.But advertising is a different animal. Let’s use the auto mechanic as an example. The car is r
3) Contact Employers Repeatedly
It's an old saw in advertising that you must contact prospects at least 7 times before they will buy. Why? Mainly because people are busy, and easily distracted by the hundreds of marketing messages they get every day.
It's the same in your job search.
Employers are easily distracted by hundreds of resumes and may lose sight of yours. Or they may not understand your true value the first time you contact them. By reaching out and touching employers at least 7 times (unless they tell you to go away), you demonstrate the following:
* you are persistent,
* you can manage details,
* you really, really like them and want to work for them.
As a result, you'll gain an edge over other candidates who sit back and wait for the phone to ring.
Warning: do not contact employers seven days in a row (that's stalking), or send them the same follow-up letter seven times (that's lazy).
Instead, give employers one more reason to hire you with each email, fax, letter or phone call. Examples: you could share a new bit of market research, or a proposed solution to a problem they're having. Be creative and prove you can do the job with each contact.
Now, go out and make your own luck!
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