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Atricle Dump - Resurrecting the Perfect Resume, Part One

Top 3 Myths About Internet Marketing
Lack of understanding and old thinking has long cost small business owners their competitive edge and despite a steady stream of research proving the effectiveness of Internet marketing, yet again, it has mostly been larger firms taking advantage of this new advertising medium.According to projections by eMarketer.com, online ad spending in 2005 grew by more than 30%, surpassing the $10 billion mark for the first time. But many small and medium-size business owners (SMEs) are still wary of introducing Internet marketing to their business plans. If you listen to their reasoning, the Internet might be considered as the fax machine once was: unnecessary, unproven and not cost effective.Well, today ignoring the benefits of an Internet marketing strategy can cost them far more in lost profits than choosing postal mail over faxes. Recently a study was done to determine the top 3 reasons small businesses have been reluctant to fully embrace the increasingly relevant Internet in their marketing plans. The results showed similar misconceptions on both sides of the Atlantic as to what Internet marketing is, and what it can do for their business.Myth #1: "My business doesn't need Internet marketing" Lack of perceived need was the most common reason offered up by the focus group participants, but few successful business owners would ever say that their business doesn't need to advertise. Internet search engine giant Yahoo!, whose advertising network reaches 80% of active Internet users (Nielsen/NetRatings, 2004) has hundreds of business categories in its directory right down to the smallest niche businesses. The reality is that if you have a product or service to sell, prospects are looking for it online, even if the actual purchase is made offline. The objective is that your website (or ad) be found when someone is looking to b

self!

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Article Submitted On: September 17, 2004

Please Rate This Article: 1 Votes | Average: 5 out of 5 Job Search Campaign Tip: An Activity Diary
Looking for a job involves a wide range of responsibilities: preparing a resume, looking at ads, contacting employers, calling and visiting friends and acquaintances, follow ups, interviews. While none of us ever plan to be out of work for very long, it can be very useful to immediately start documenting your activities and your feelings to provide a road map of where you have been and where you want to go. It helps to have a central location for recording your daily actions so you don't miss anything important or forget a critical deadline. It is also reassuring to have somewhere to go when you're feeling blue and too lethargic to go anywhere or do anything you consider "productive."Start a job search diary right now. Even if you have been unemployed for some time, start one anyway because a late start is better than never doing it at all.Take a plain old exercise book and title it: Job Search Diary. Find a spot to keep it where it will always be close at hand when you need it, probably several times a day.If you are newly jobless, start out by recording your feelings. Writing out (keep it simple, it's not the great American novel) what you are thinking, in black and white sentences, helps to sort out your jumbled emotions, clear your mind, and reach a better understanding of your inner self. Jot down your anger, your fears, what you expect, what you secretly dread. Pouring out your soul will release a lot of the inner tension you're feeling and soothe your nerves.This record is for you - no one else will ever see it - so you can be brutally honest. If you fear you are a loser who will never amount to anything, write it out. If you think you're really a good, competent worker but your old boss was a jerk or the company sucked, put it down.If you have been out of work for a while, make your initial entr

Is your resume dead? Don’t be so quick to say, “No way!” Of the hundreds of resumes I’ve seen written by job seekers of all backgrounds and educational levels, easily 95% qualify to be labelled as dead-but-not-yet-buried.

A dead resume lacks a clear structure or chronology, does not present or quantify achievements, fails to offer a “big picture” of what you would bring to the employer and is impersonal rather than expressive. Worse yet, a dead resume fails to win you the response you’re hoping for from the employer: an invitation for a job interview.

To win more job interviews and dramatically increase the quality of opportunities your resume can help you attract, strip your resume down to bare bones and resurrect it using the same techniques professional resume writers use to reposition job seekers whose own job search campaigns have failed to yield the results they need.

Problem #1: Resume Lacks Structure

You cannot create a resume without first creating a structure for it. Resumes are complicated documents that include different types of information which they communicate to different types of readers. If your resume has a poor structure it will make no sense to the reader; he or she will simply discard your resume and move on the next one in the pile, and you will count yourself lucky to even get a rejection letter.

Solution #1: Create A Strong Skeleton For Your Resume

Be as specific as possible in the content you want to communicate.
Match your content to the job you are applying for and the industry you seek to enter.
Avoid jargon yet be sure to use industry-specific key words.
Organize and sequence all of your dates and details. You didn’t edit, then write and then initiate; you initiated, then wrote and then edited.
List dates chronologically but in reverse order.
Combine like skills together.
Choose a resume style (chronological, functional, skills-based combination) that highlights your accomplishments.
List resume sections with most important section first, least important section last and all other sections in their appropriate place in between those two poles. Education should rarely be listed first unless you seek work either in academia or in a field where education is paramount, such as in medicine.
Be consistent in how you record information. Begin bulleted sentences and phrases with the same parts of speech. Give the same level of detail in all resume sections. Use first person for verbs, not second. It is inappropriate to refer to yourself in the second person as if you are someone else: “Resolves customer complaints promptly,” really means, “Mary resolves customer complaints promptly.” To imply, “I resolve customer complaints promptly,” say, “Resolve customer complaints promptly.”
Double check all your details. Edit your resume at least three times yourself, then invite knowledgeable others to edit it as well. Then edit it again yourself, this time reading the whole document backwards, word by word. Do not rely on spell checkers to do this for you - they are only as thorough as you are!

Problem #2: Resume Contains No Substance

Many job seekers write a resume with structure but no substance, with a skeleton but no muscles. Remember that your resume is your brochure; its job is to highlight your best qualities and credentials, downplay your weaknesses and sell the reader on the idea of interviewing you. To accomplish this you must layer details and specific examples into your key resume sections.

Solution #2: Layer Achievement Muscles Onto Your Resume Skeleton

Highlight the most vital points.
Add deeper levels of detail; articulate clearly and succinctly.
Tell success stories with brevity and power.
Make each word count.
Use graphics and bold, underline, or italics to draw your reader’s eyes to what you most want them to read.
Describe results and outcomes to sell your highest level of achievement.
Apply a journalism technique to craft powerful success stories. What did you do? How did you do it? Why? With and for whom? Where? When? What results did you achieve? Answer these questions fully on separate paper, then edit your story until it fits into 1-2 sentences and insert it in your resume. Use the original expanded version of your story to share verbally with employers in interviews.
Characterize all numbers in their most powerful and realistic form. Let’s say you cashiered at a grocery store and closed out your register with an average of $1000 daily. Let’s also say that you worked five days a week. Multiply that $1000 times five days per week and it becomes $5000 weekly; or $20,000 monthly, if your prefer.
Put yourself in your reader’s shoes and anticipate their questions, concerns and objections. Be honest in your assessment of your weaknesses and proactive in your defense against questions about them. If you know you lack specific experience, then go out of your way to translate your background into language and skill sets a potential employer will want to hear.
What assumptions do you fear an employer will make about you? That you’re too old? Too young? Inexperienced? Overqualified? Build resume muscles on these specific issues by challenging assumptions before they can be raised.
Use action verbs and concrete, quantifiable nouns. Avoid passive verbs. Use verbs that communicate to your reader’s senses and create the impression of action.
Avoid vague terms like “several”, “many” and “some”; try specific numbers or number ranges instead.
Choose verbs and nouns that demonstrate the highest level of skill you have achieved.

Cheryl Lynch Simpson is a Spiritual Director and Solutions Coach who helps women discover and create the life they've always wanted to live. Cheryl is the author of over 30 print/Internet articles and the founder of Coaching Solutions For Women, a coaching website that produces and showcases career, business, and life solutions that improve the life balance of today's busy women. For a complimentary copy of her latest e-book, Ten-Minute Stress Zappers for Women Service Business Owners, visit http://www.coachingsolutionsforwomen.com.

Article Source: http://EzineArticles.com/?expert=Cheryl_Lynch_Simpson

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Article Submitted On: September 17, 2004

Please Rate This Article: 1 Votes | Average: 5 out of 5 Clouds Gather Before A Storm: Utilizing The Power Of Brand
How brand management can help utility organisations to create a ‘difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can be its greatest asset. Recent scandals such as that of AIG, Enron and WorldCom have seriously hampered the trust among stakeholder groups and widespread public scepticism about company ethics. If we look at the case of Andersen, the major reason why the company ceases to exist is because of the negative reputation that built up over a short period of time.Also many other entities that were related to the Enron scandal have never recovered. Reputation is formed not only over time, but also over time as a function of complex interrelationships and exchanges between and among stakeholders and the organization in different contexts. This suggests that reputation is based on historical actions, and memories/perceptions of the stakeholders involved with the organization in a given situation over time. It suggests that a solid understanding of the criteria that stakeholders use in assessing reputation can aid in the development of a reputation.Finally, if reputation is developed over time and as a consequence of a series of complex relationships and actions, there is a danger to the firm that is not always recognized. This is what can be termed as ‘reputational expectations.’The value of a firm’s overall reputation is easily seen in its relationship to a firm’s revenues: as a firm’s reputation increases, so does their sale (Shapiro, 1982). A firm with a good overall reputation owns a valuable asset – “goodwill” (brand names, corporate logos and customer loyalty). A firm’s good reputation can translate into more credib

es customer complaints promptly.” To imply, “I resolve customer complaints promptly,” say, “Resolve customer complaints promptly.”

Double check all your details. Edit your resume at least three times yourself, then invite knowledgeable others to edit it as well. Then edit it again yourself, this time reading the whole document backwards, word by word. Do not rely on spell checkers to do this for you - they are only as thorough as you are!

Problem #2: Resume Contains No Substance

Solution #2: Layer Achievement Muscles Onto Your Resume Skeleton

Highlight the most vital points.
Add deeper levels of detail; articulate clearly and succinctly.
Tell success stories with brevity and power.
Make each word count.
Use graphics and bold, underline, or italics to draw your reader’s eyes to what you most want them to read.
Describe results and outcomes to sell your highest level of achievement.
Apply a journalism technique to craft powerful success stories. What did you do? How did you do it? Why? With and for whom? Where? When? What results did you achieve? Answer these questions fully on separate paper, then edit your story until it fits into 1-2 sentences and insert it in your resume. Use the original expanded version of your story to share verbally with employers in interviews.
Characterize all numbers in their most powerful and realistic form. Let’s say you cashiered at a grocery store and closed out your register with an average of $1000 daily. Let’s also say that you worked five days a week. Multiply that $1000 times five days per week and it becomes $5000 weekly; or $20,000 monthly, if your prefer.
Put yourself in your reader’s shoes and anticipate their questions, concerns and objections. Be honest in your assessment of your weaknesses and proactive in your defense against questions about them. If you know you lack specific experience, then go out of your way to translate your background into language and skill sets a potential employer will want to hear.
What assumptions do you fear an employer will make about you? That you’re too old? Too young? Inexperienced? Overqualified? Build resume muscles on these specific issues by challenging assumptions before they can be raised.
Use action verbs and concrete, quantifiable nouns. Avoid passive verbs. Use verbs that communicate to your reader’s senses and create the impression of action.
Avoid vague terms like “several”, “many” and “some”; try specific numbers or number ranges instead.
Choose verbs and nouns that demonstrate the highest level of skill you have achieved.

Article Source: http://EzineArticles.com/?expert=Cheryl_Lynch_Simpson

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This article has been viewed 767 time(s).
Article Submitted On: September 17, 2004

Please Rate This Article: 1 Votes | Average: 5 out of 5 6 Tips To Keep Your Gucci Watch In Perfect Condition
With the augmentation and continuous style enhancement, it is vital that you take care of your Gucci watch. If you're going to be spending near a thousand dollars on a watch, and possibly more, you want to make sure it gets treated regularly and is taken care of. Here are 6 tips to help you care for your Gucci watch the way it needs to be.1.) Bedtime. Many of the Gucci watches come with a scratch-resistance of some sort, but its better to be safe than sorry. When you take your watch off, try to always place it back in its case. This will avoid any accidents of it getting knocked over or spilled on by it setting on the counter.2.) Regular service trips. Although it's not near the same price, you want to look at your Gucci watch like you do your car. Regular service trips will help your watch maintain its high quality and avoid anything from breaking down on you in the future. If you can, try to take it to an actual Gucci store to maintain its authenticity. At the very least, make sure to take your watch to a qualified repair store that handles Gucci watches regularly.3.) Cleaning the strap. If your Gucci watch has a stainless steel or metal strap, it is ok to clean it with soap and water to keep it clean. When drying it, gently rub the strap with a soft cloth. If you have a leather strap, it is ok to gently clean the strap with water, but you want to dry it as quickly as possible by gently rubbing it with a soft cloth. Any kinds of perspiration or water for an extended period of time can break down the leather.4.) Removing scratches. If you are confident enough to remove any scratches from your Gucci watch, you can use a gentle cleaner and soft cloth to do so. Many people use Brasso or toothpaste to get the scratches off. However, if you are unconfident about removing the scratches, its better to be

crete, quantifiable nouns. Avoid passive verbs. Use verbs that communicate to your reader’s senses and create the impression of action.

Avoid vague terms like “several”, “many” and “some”; try specific numbers or number ranges instead.

Choose verbs and nouns that demonstrate the highest level of skill you have achieved.

Article Source: http://EzineArticles.com/?expert=Cheryl_Lynch_Simpson

Other Recent EzineArticles from the Business:Careers-Employment Category:

Most Viewed EzineArticles in the Business:Careers-Employment Category

This article has been viewed 767 time(s).
Article Submitted On: September 17, 2004

Please Rate This Article: 1 Votes | Average: 5 out of 5 Employee Screening - Investigative Techniques To Avoid Negligent Hiring
Negligent hiring normally refers to a cause of action in tort law that arises from an employer's obligation not to hire an applicant that may undertake conduct against other individuals or otherwise subject employees or third parties to actions which can create legal liability Through negligent hiring lawsuits, many employers have been found liable for their failure to conduct appropriate due diligence and pre-employment background investigation. Negligent hiring lawsuits have cost many companies millions of dollars in damages. Conducting proper pre-employment screening goes beyond the criminal background check and taking the proper measures prior to hiring will protect and ensure your organization from potential lawsuits under negligent hiring tort law.The initial screening process should encompass a variety of measures to protect your company against potential legal action. It’s important to keep in mind some 36% of applicant resumes provide some form of falsified information.• During the interview process, ask applicant to explain any gaps in employment or education. Keep in mind there are always circumstances that justify gaps in employment, however a lack of reasonable explanation may warrant further background investigation.•Applicant should provide a written summary of last 7 years of residence.•Obtain an address history report of the applicant and cross reference this information with applicant provided residence history. Applicant may not provide a prior address if he or she were convicted of a crime in a past city or county of residence. The address history report is a critical search tool in conducting a criminal background investigation.•Perform a criminal background check based upon every county applicant has resided over the past 7 years. A county criminal report is the most effective s

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Please Rate This Article: 1 Votes | Average: 5 out of 5 LED video Displays
LED video displays give you the power to communicate, to motivate, and to entertain. Led video displays are seen to be sited for outdoor advertising, in casinos, for events like sporting events in stadium and arena, for staging and mobile display etc.The features of LED video display include high resolution with virtual pixel technology, advanced LED video displays have 200% more pixels than traditional LED displays for LED video Displays. With more display pixels, you can show more details and information, or simply a better video quality. This advance LED has the technology of displaying 48 bit color range capable showing 281 trillion colors.This larger dynamic range helps Act One displays show more details on dark scenes, and smoother, more brilliant colors for all videos and pictures.Jayex Technology the leading manufacturer of LED displays has proven itself in distribution of LED video Displays with solely providing high brightness output to ensure high visibility for outdoor video displays which is very critical issue.The horizontal viewing angle of video displays is up to 150 degrees in the daytime, and up to 170 degrees in the night time. It means with displays, you will be able to reach more viewers and broadcast your information more efficiently.The display systems come with user-friendly software to perform remote control and management. With the software, you can remotely monitor the status of the display, as well as upload and schedule files to show.LED video displays are modularly designed so that they can be easily maintained. They can be configured into customized sizes and width/height ratios with the combination of modules. The modular design also makes LED video displays easy to setup and dismantle, and therefore perfect for staging applications.

self!

Children At Work: Looking at Child Labor in the Victorian Age

Resume Objectives: How Do You Know if Resume Objectives Are Right for You?

Home Depot Online Job Application

Working In Iraq: Is It For You?

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A Career in Image Consulting

This article has been viewed 767 time(s).
Article Submitted On: September 17, 2004

Please Rate This Article: 1 Votes | Average: 5 out of 5 (1 votes, average: 5 out of 5)

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Medical Billing - Tips For Large Companies

Large medical billing companies have large headaches. What follows are some tips for large medical billing companies that will make it easier for them to manage their affairs.

Express Yourself

Freedom of expression is one of our basic first amendment rights. It says that we are free to express ourselves however we see fit within reason. What better way to increase your business awareness than to apply your first amendment right to your promotional products? Promotional products are meant to raise awareness and increase traffic flow and when they are used correctly, increase your business. The more creative the promotional product, the more success they are capable of. First amendment rights are the most important in our society, so why not use them to make your promotions that much more successful?

Can You Fire a Customer When you Work for Someone Else?

Have you ever been abused by a customer? Does your company have a policy clearly outlining how to handle the situation so you don't end up a punching bag? Discover a mind, body and spirit solution to managing this situation and maintaining your self-esteem.

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Atricle Dump - Resurrecting the Perfect Resume, Part One

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