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  • Atricle Dump - Reinvention - Six Random Thoughs On By An Observer Of Business

    It's About Experiences, Not Logos
    A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business. Woe are they.Smart marketers, however, know that the brand is the sum total of what people think about your organization, and that it is expressed in every contact customers have with you.Marketing folk often are guilty of trying to make branding look more complex than it is. We come up with all sorts of branding terms: 3D branding, branding triad, brand harmonisation. Go here to New Search Tool on eBay - Want it Now
    Have you ever just wanted to cringe while shopping at Zellers with your sweet toddler? I guess by now they know where the toy section is, and it just so happens you were speeding by hoping they might not see.But no way, there it was in bright packaging and just at the perfect eye level of your youngster, the latest and greatest Charlie the Activity Chimp. The pudgy little hands fly out to grab it, and the sweet little voice turns into a loud “I want it now”!You half smile and act like you are really in control of this scenario, but in your heart you know better. How can someone so young and sweet turn into such a little naughty? Well, that is kids, but thank goodness not adults, or
    Re-invention; Six Random thoughts “If it ain’t broke don’t fix it”… term often heard at Hurtte’s Texaco 1964 I had just started working as a car wash boy (a strapping ten years old) when I first heard mechanic Von use the term. I bet you’ve heard it used too. To some extent, there’s a bit of human nature stashed deep in the phrase, too. Unfortunately, in today’s business “things” are breaking daily. Being prepared with better decisions equates to anticipating issues and planning alternatives before things break. Reinvention takes place when we fix the “broke” without waiting for the “explosion”.

    The following are some random thoughts on “breakage”.

    What might break? One --Computer Technology continues as a major driver of change. As I sit in my comfortable chair laptop on my knee, I think about the changes in the technology of creating this article. In 1984 my process for creating this article would have included dictating a draft to my secretary, Sherry. She would have manually typed the manuscript at least three times. Finally, I would have dropped the finished copy into the mail at the downtown Post Office. In just a little over twenty years we went from fax, computer, home computer, and floppy drives, to email and laptops with wireless.

    • How can technology change your business?
    • What happens if you don’t use it?
    • How long will it take you to learn it?
    Two – Demographic shifts can cause things to break. You may be doing things fine but your customers may be going out of business. Ultimately somebody is going to suffer. Here are a couple of short examples in the demographic business. Sometime in the 1970’s the North American Machine Tool market took an abrupt change. If you were doing a business with one of these companies you might have had some breakage. Think about the shifts in manufacturing demographics as scores of businesses moved off shore.

    • What kind of long range demographic changes are you anticipating?
    • What happens if you are not prepared for these shifts?
    • How long will it take you to adjust if you wait for things to “break”?
    Three – Fashion doesn’t necessarily mean latest in clothing trends. I like to think of these as the cultural trends that affect everything from our shoes to our house and car. Here are a couple of fashions you may have noticed. Granite counter tops in kitchens come to mind. A realtor in Bettendorf, Iowa told me, “A granite top in your (gourmet) kitchen will sell you house every time.” The only place I remember with granite tops when I was a kid was the High School cafeteria. Yet, my guess is you can think of a half dozen people with newly installed granite top counters.

    • Are there fashion trends that can cause things to break in your business?
    • How can you monitor and make best use of the
      His Move - You Lose -- Or NOT
      Only about 30% of women make more than their husbands do, so when relocation happens chances are she is the one making the career adjustment. Consequently, if she's the one making the sacrifice what can HE do to help HER with the transition?First, understand that next to a death in the family moving is considered one of the most stressful activities in a person’s life. Advance planning can ease the way to a successful relocation and new opportunities for everyone.Look at moving as an adventure not a chore.Did you know that a spouse moving with a spouse has actually been given a name, "The trailing spouse."trailing spouse (TRAY.ling spows) n. In a relationship, the person who gi
      n we fix the “broke” without waiting for the “explosion”.

      The following are some random thoughts on “breakage”.

      What might break? One --Computer Technology continues as a major driver of change. As I sit in my comfortable chair laptop on my knee, I think about the changes in the technology of creating this article. In 1984 my process for creating this article would have included dictating a draft to my secretary, Sherry. She would have manually typed the manuscript at least three times. Finally, I would have dropped the finished copy into the mail at the downtown Post Office. In just a little over twenty years we went from fax, computer, home computer, and floppy drives, to email and laptops with wireless.

      • How can technology change your business?
      • What happens if you don’t use it?
      • How long will it take you to learn it?
      Two – Demographic shifts can cause things to break. You may be doing things fine but your customers may be going out of business. Ultimately somebody is going to suffer. Here are a couple of short examples in the demographic business. Sometime in the 1970’s the North American Machine Tool market took an abrupt change. If you were doing a business with one of these companies you might have had some breakage. Think about the shifts in manufacturing demographics as scores of businesses moved off shore.

      • What kind of long range demographic changes are you anticipating?
      • What happens if you are not prepared for these shifts?
      • How long will it take you to adjust if you wait for things to “break”?
      Three – Fashion doesn’t necessarily mean latest in clothing trends. I like to think of these as the cultural trends that affect everything from our shoes to our house and car. Here are a couple of fashions you may have noticed. Granite counter tops in kitchens come to mind. A realtor in Bettendorf, Iowa told me, “A granite top in your (gourmet) kitchen will sell you house every time.” The only place I remember with granite tops when I was a kid was the High School cafeteria. Yet, my guess is you can think of a half dozen people with newly installed granite top counters.

      • Are there fashion trends that can cause things to break in your business?
      • How can you monitor and make best use of the
        Food Metal Detectors
        An essential part of a comprehensive contamination control program, food metal detectors are primarily used in food and pharmaceutical industries to detect metal contamination in packets or products. With the highest accuracy and reliability, a food metal detector has the ability to detect all types of metals - whether it is ferrous, non-ferrous, or stainless steel. It plays a prominent role in ensuring product safety, equipment protection and regulatory compliance in the food industry. Furthermore, it is vital to enhance the reputation of a firm.The working of food metal detectors is quite simple. The appliance consists of a balanced, three-coil system, wound on a non-metallic frame. The ce
        wntown Post Office. In just a little over twenty years we went from fax, computer, home computer, and floppy drives, to email and laptops with wireless.

        • How can technology change your business?
        • What happens if you don’t use it?
        • How long will it take you to learn it?
        Two – Demographic shifts can cause things to break. You may be doing things fine but your customers may be going out of business. Ultimately somebody is going to suffer. Here are a couple of short examples in the demographic business. Sometime in the 1970’s the North American Machine Tool market took an abrupt change. If you were doing a business with one of these companies you might have had some breakage. Think about the shifts in manufacturing demographics as scores of businesses moved off shore.

        • What kind of long range demographic changes are you anticipating?
        • What happens if you are not prepared for these shifts?
        • How long will it take you to adjust if you wait for things to “break”?
        Three – Fashion doesn’t necessarily mean latest in clothing trends. I like to think of these as the cultural trends that affect everything from our shoes to our house and car. Here are a couple of fashions you may have noticed. Granite counter tops in kitchens come to mind. A realtor in Bettendorf, Iowa told me, “A granite top in your (gourmet) kitchen will sell you house every time.” The only place I remember with granite tops when I was a kid was the High School cafeteria. Yet, my guess is you can think of a half dozen people with newly installed granite top counters.

        • Are there fashion trends that can cause things to break in your business?
        • How can you monitor and make best use of the
          Fifteen Tips To Getting Yourself Hired
          1) Set aside some time, even if it’s just an hour every day looking for jobs. If you do it in the morning, it’ll make you feel better later in the day, as you’ll feel you are taking steps towards your job-hunting process. If you have a partner, they will appreciate it too, knowing you are making good use of your time.2) Customize your resume for each job that you’re applying for, writing in greater depth about the skills required for the job. This will bring greater prominence and attention to the employer.3) Make sure that you have all the buzzwords on your resume, as agencies mainly identify candidates through searches.4) Follow-up by calling a dozen agencies each day, just
          an Machine Tool market took an abrupt change. If you were doing a business with one of these companies you might have had some breakage. Think about the shifts in manufacturing demographics as scores of businesses moved off shore.

          • What kind of long range demographic changes are you anticipating?
          • What happens if you are not prepared for these shifts?
          • How long will it take you to adjust if you wait for things to “break”?
          Three – Fashion doesn’t necessarily mean latest in clothing trends. I like to think of these as the cultural trends that affect everything from our shoes to our house and car. Here are a couple of fashions you may have noticed. Granite counter tops in kitchens come to mind. A realtor in Bettendorf, Iowa told me, “A granite top in your (gourmet) kitchen will sell you house every time.” The only place I remember with granite tops when I was a kid was the High School cafeteria. Yet, my guess is you can think of a half dozen people with newly installed granite top counters.

          • Are there fashion trends that can cause things to break in your business?
          • How can you monitor and make best use of the
            Being Overqualified For A Job Is No Longer A Stigma
            Once considered an unacceptable option to the career-minded, underemployment has become increasingly common as more professionals find themselves out of work for extended periods of time. You need a job and the optimum one is not on the horizon. The key is to be flexible. Taking a step down doesn't have the negative impact on one's career that it used to have. Nor does changing jobs with regular frequency. Climbing back up the career ladder is commonplace in today’s volatile employment market.If you have made the difficult decision to accept a job that is below previous employment levels - in terms of title, responsibilities and salary -- stay as long as necessary, but not one day lo
            t affect everything from our shoes to our house and car. Here are a couple of fashions you may have noticed. Granite counter tops in kitchens come to mind. A realtor in Bettendorf, Iowa told me, “A granite top in your (gourmet) kitchen will sell you house every time.” The only place I remember with granite tops when I was a kid was the High School cafeteria. Yet, my guess is you can think of a half dozen people with newly installed granite top counters.

            • Are there fashion trends that can cause things to break in your business?
            • How can you monitor and make best use of the changes in your own area of expertise?
            • What new positioning would put you at the front of these fashion trends?
            Four – Competition is a good thing, but even slight changes in competitive landscape can cause things to break. In the industrial contactor and small business world, Home Depot and the like have vastly changed the lay of the land. Staples and Office Depot have changed the dynamics of office supply. But these are just a few of the shifts.

            • What happens if even a small competitive force comes your way?
            • Are there customers who might be vulnerable to a competitor?
            Five – Commoditization will rock your world. The half life of a lot of businesses is getting shorter. Back in 1991 there were dozens of independent movie rental stores. Movies started off renting for 4-5 dollars per day. By the end of the boom times, they were renting for a buck a week. Now www.netflick.com is putting a commodity squeeze on the few remaining brick and motor businesses. Movies are renting for next to nothing. They had things break in that industry. And, the list could go on and on. Computer wholesalers felt their product become commodity. And to my recollection only a couple actually survived that commodity drop.

            • Do you know where your products lie in the commodity curve?
            • Commodity products result in lower gross margin, what effect will an overall lowering of gross margin percentage have on your products?
            Six – Supply Chain plans can break. In my career, I saw UPS and FedEx change the lay of the land. In 1978, my employer (a Milwaukee based Electrical Product Manufacturer) had forty warehouses across North America. To put this into a local perspective, the only way a Des Moines customer could get anything next day was counter to counter airfreight (very expensive) or via bus from the Davenport warehouse. This sounds funny by today’s standards but in the late seventies, this was the state of the supply chain.

            • How will future supply chain issues affect your business?
            • How are your customers and suppliers tied into your own business needs?
            A parting thought In 1964 (even 1974, 1984, or 1994) things were different. Business moved at a slower pace. Things could “break” and we had plenty of ti

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