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    Creating Brand Loyalty
    Every business has a Brand whether they realize it or not. Having a brand is an unavoidable consequence of being in business. A positive Brand creates Brand Loyalty. If properly managed, Brand Loyalty is a powerful source of sustained profitability. However, very few business leaders understand how to sustain Brand Loyalty in their customers. They direct their attention to the "appearance" of the brand- the marketing and advertising aspects of brand identification. They strive for a uniqu
    s how we hold ourselves accountable to the opportunity we're given. Most of us are blessed with the ultimate privilege: We get to be true to our individual nature. Our economy is so vast that we don't have to grind it out forever in jobs we hate. For the most part, we get to choose."

    So, how satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied? If your answer is 6 or below, what needs to change for your career to be a 10? Will you spend another year hating your job or will make a change so that you're loving your life?

    Finding what you love takes time and takes courage. It took me several years to find my new passion and it's required that I venture into unknown territory. But, it's been

    Six Personal Gifts-To Control Your Own Destiny And Stay Great!
    Six personal gifts, to control your own destiny and stay GREAT!Greatness is being responsible, and doing what is expected of you.To be in control of your own destiny you must be pro- active. Life takes place in a decision. When you take action to make something happen, stuff is going to happen. What to do about what happens, after you make something happen is where you take control. When stuff happens that you did not plan on, that is opportunity knocking!First pe
    I've come to the conclusion that to be successful - really successful - you've got to love what you do.

    Not like it okay. Not do it because you know how. Not do it because you've invested so much time and energy into it. I mean LOVE it! The kind of love that makes you want to get up in the morning and get going. Because your work has meaning, significance, and fulfillment. If these aren't words that describe what you do day-in and day-out, then perhaps this year is the time to make a change, to step up to your big, bodacious moment - or BoMo as I call it.

    How satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied?

    That's the question I kept asking myself during my ten and a half years at AOL during the 1990s. Year after year my answer was a 7, 8, or higher. The vast majority of time I felt passionate about what I was doing; I believed my contribution truly mattered. When my score dipped I asked myself serious questions as to why. Was my current role not longer interesting? Did I like the people I worked with everyday? Did I feel I was being fairly compensated?

    Several times this process helped me pinpoint changes I needed to make to get back on track. But when my rating was below 6 and stayed that way, I knew it wasn't about making adjustments. It was about facing the fact that it was my time to go. My BoMo was at hand.

    I still remember the scene. I was in my manager's office after being away for several weeks attending grad school. He caught me up on what had happened while I was gone that I needed my attention. I listened and took notes, all the while waiting to find out whether he was moving to another department, which would open his position and give me a last shot at the promotion I wanted.

    I sat there with a strange mix of calm and anxiousness. I had already determined that if my boss was staying then I was going to plan my exit. After 75 minutes, no word. So I casually, but deliberately, asked him how plans were working out for him. He quickly told me they weren't and that he was staying. And, quietly, resolutely, to myself I had my BoMo. I was leaving. I had to find the next thing that would give me the internal satisfaction that made a career worthwhile.

    You see, I knew that when I loved my job then I could do my best work and create the career satisfaction I desired, along with a good paycheck. The sad fact is that most Americans hate their jobs. Its pure drudgery and they're just in it to pay the bills. It doesn't have to be this way. Especially in these challenging times of economic and global unrest, it's so easy to forget that we live in an unprecedented country. There's no other nation on earth where I can carve out a career that suits me, whether I'm a man or a woman. For this, I am grateful.

    Po Bronson, author of "What Should I Do with My Life?" says that answering that question "isn't just a productivity issue, it's a moral imperative. It's how we hold ourselves accountable to the opportunity we're given. Most of us are blessed with the ultimate privilege: We get to be true to our individual nature. Our economy is so vast that we don't have to grind it out forever in jobs we hate. For the most part, we get to choose."

    So, how satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied? If your answer is 6 or below, what needs to change for your career to be a 10? Will you spend another year hating your job or will make a change so that you're loving your life?

    Finding what you love takes time and takes courage. It took me several years to find my new passion and it's required that I venture into unknown territory. But, it's been w

    Business Ethics 101
    Sometimes life provides us with character-defining opportunities that remain with us forever. If we're lucky, that is. These events, which occur in both our professional and our personal lives, are significant not for their particulars, but for what they say about who we are and who we are not. It is who we become as a result of these experiences-not the experiences themselves-that is most important. This is because these "choice points" articulate our values, clarify our character, and d
    t AOL during the 1990s. Year after year my answer was a 7, 8, or higher. The vast majority of time I felt passionate about what I was doing; I believed my contribution truly mattered. When my score dipped I asked myself serious questions as to why. Was my current role not longer interesting? Did I like the people I worked with everyday? Did I feel I was being fairly compensated?

    Several times this process helped me pinpoint changes I needed to make to get back on track. But when my rating was below 6 and stayed that way, I knew it wasn't about making adjustments. It was about facing the fact that it was my time to go. My BoMo was at hand.

    I still remember the scene. I was in my manager's office after being away for several weeks attending grad school. He caught me up on what had happened while I was gone that I needed my attention. I listened and took notes, all the while waiting to find out whether he was moving to another department, which would open his position and give me a last shot at the promotion I wanted.

    I sat there with a strange mix of calm and anxiousness. I had already determined that if my boss was staying then I was going to plan my exit. After 75 minutes, no word. So I casually, but deliberately, asked him how plans were working out for him. He quickly told me they weren't and that he was staying. And, quietly, resolutely, to myself I had my BoMo. I was leaving. I had to find the next thing that would give me the internal satisfaction that made a career worthwhile.

    You see, I knew that when I loved my job then I could do my best work and create the career satisfaction I desired, along with a good paycheck. The sad fact is that most Americans hate their jobs. Its pure drudgery and they're just in it to pay the bills. It doesn't have to be this way. Especially in these challenging times of economic and global unrest, it's so easy to forget that we live in an unprecedented country. There's no other nation on earth where I can carve out a career that suits me, whether I'm a man or a woman. For this, I am grateful.

    Po Bronson, author of "What Should I Do with My Life?" says that answering that question "isn't just a productivity issue, it's a moral imperative. It's how we hold ourselves accountable to the opportunity we're given. Most of us are blessed with the ultimate privilege: We get to be true to our individual nature. Our economy is so vast that we don't have to grind it out forever in jobs we hate. For the most part, we get to choose."

    So, how satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied? If your answer is 6 or below, what needs to change for your career to be a 10? Will you spend another year hating your job or will make a change so that you're loving your life?

    Finding what you love takes time and takes courage. It took me several years to find my new passion and it's required that I venture into unknown territory. But, it's been

    Feeding the Small Business Ecosystem
    Forgive what may seem like a bit of a theoretical argument today. Sometimes you have to step back and get a sense of the biggest picture in order to understand how all the simple, practical parts relate.Small business is often held together with sweat, creativity and a heavy use of duct tape. (In case you ever wondered where I came up with the term Duct Tape Marketing.) That's the outer reality of small business. The inner reality, the part that most don't see and even the owner of
    eks attending grad school. He caught me up on what had happened while I was gone that I needed my attention. I listened and took notes, all the while waiting to find out whether he was moving to another department, which would open his position and give me a last shot at the promotion I wanted.

    I sat there with a strange mix of calm and anxiousness. I had already determined that if my boss was staying then I was going to plan my exit. After 75 minutes, no word. So I casually, but deliberately, asked him how plans were working out for him. He quickly told me they weren't and that he was staying. And, quietly, resolutely, to myself I had my BoMo. I was leaving. I had to find the next thing that would give me the internal satisfaction that made a career worthwhile.

    You see, I knew that when I loved my job then I could do my best work and create the career satisfaction I desired, along with a good paycheck. The sad fact is that most Americans hate their jobs. Its pure drudgery and they're just in it to pay the bills. It doesn't have to be this way. Especially in these challenging times of economic and global unrest, it's so easy to forget that we live in an unprecedented country. There's no other nation on earth where I can carve out a career that suits me, whether I'm a man or a woman. For this, I am grateful.

    Po Bronson, author of "What Should I Do with My Life?" says that answering that question "isn't just a productivity issue, it's a moral imperative. It's how we hold ourselves accountable to the opportunity we're given. Most of us are blessed with the ultimate privilege: We get to be true to our individual nature. Our economy is so vast that we don't have to grind it out forever in jobs we hate. For the most part, we get to choose."

    So, how satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied? If your answer is 6 or below, what needs to change for your career to be a 10? Will you spend another year hating your job or will make a change so that you're loving your life?

    Finding what you love takes time and takes courage. It took me several years to find my new passion and it's required that I venture into unknown territory. But, it's been

    Most Valuable Asset
    What is the most valuable asset that your firm possesses? Is it your technology, trade secrets, credit line, or customer base? Although we realize the importance of these, most of us believe that our people or our leadership teams are most valuable to us. However, there is another asset that may be even more important as your business matures. A good name or reputation allows your firm to attract quality leaders, excellent employees, key customers, and financing.Proverbs 3:4 tells
    that made a career worthwhile.

    You see, I knew that when I loved my job then I could do my best work and create the career satisfaction I desired, along with a good paycheck. The sad fact is that most Americans hate their jobs. Its pure drudgery and they're just in it to pay the bills. It doesn't have to be this way. Especially in these challenging times of economic and global unrest, it's so easy to forget that we live in an unprecedented country. There's no other nation on earth where I can carve out a career that suits me, whether I'm a man or a woman. For this, I am grateful.

    Po Bronson, author of "What Should I Do with My Life?" says that answering that question "isn't just a productivity issue, it's a moral imperative. It's how we hold ourselves accountable to the opportunity we're given. Most of us are blessed with the ultimate privilege: We get to be true to our individual nature. Our economy is so vast that we don't have to grind it out forever in jobs we hate. For the most part, we get to choose."

    So, how satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied? If your answer is 6 or below, what needs to change for your career to be a 10? Will you spend another year hating your job or will make a change so that you're loving your life?

    Finding what you love takes time and takes courage. It took me several years to find my new passion and it's required that I venture into unknown territory. But, it's been

    Accomplish 20 Times as Much by Avoiding Bad Assumptions That Misdirect Your Efforts
    The misconception stall is particularly harmful because some of your best people already realize that you are operating on faulty assumptions. Since actions based on those assumptions are folly, these key employees are losing faith in the future of the organization and the quality of its leadership. Soon, you may find recovery from your mistakes is made more difficult as your most talented people seek other opportunities.MISCONCEPTION: The Danger of False Assumptions Abounds
    s how we hold ourselves accountable to the opportunity we're given. Most of us are blessed with the ultimate privilege: We get to be true to our individual nature. Our economy is so vast that we don't have to grind it out forever in jobs we hate. For the most part, we get to choose."

    So, how satisfied are you with your career on a scale of 1 to 10, with 10 being extremely satisfied? If your answer is 6 or below, what needs to change for your career to be a 10? Will you spend another year hating your job or will make a change so that you're loving your life?

    Finding what you love takes time and takes courage. It took me several years to find my new passion and it's required that I venture into unknown territory. But, it's been worth every ounce of effort. I'm not the first person to go through this journey and I won't be the last. Perhaps you're next!

    Copyright (c) 2007 Mary Foley

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