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Atricle Dump - Trust, The Power Word in Sales
Here are some interesting ideas pertaining to marketing and advertising. Can you fit them into your cattle business?Each and every one of us has done commercials for businesses that we like to do business with. What do you do that is unique or different that makes you and your business memorable. If you could eavesdrop on a conversation between one of your satisfied customers and a potential client, how would they describe you and what you do?You'd be surprised the different ways people would describe your business. The question is, are they pin-pointing what you want to be known for? If not, then maybe your "Super Bowl" commercial isn't memorable enough. Work on a sentence that describes you or your business and practice saying it whenever you meet someone who asks; "so tell me about your business
As they listed several items like benefits, fix problems, save money, new ideas, trust and several others. The next question is, “Of all the items listed, if you could only have one, which would you choose?”
The close to unanimous answer was “Trust”!
That is interesting, as a customer yo
Imagine one evening while you try to put order in the old attic, amidst the dark and the dust gathered by the years, you discover an old photo album, last century’s early version of a home multimedia database…A photo album, containing mostly black & white photos of family elders –occasions like weddings, gatherings, celebrations, trips around the world, full on sentimental value, and even – why not – historical value. After all, at day end, everyone’s own history is a part of the world’s history – seeing it from a philosophical point of view.But unfortunately -as it happens with old technology storage media - time leaves its trace on the photos. For instance visible marks on the surface, dust and scratches and discolouring and fading are constantly populating the surface of each of your valuable photos: h
“Ok, that’s great”, says one participant, “but we will never get the time to do this. They hang up on us before that! Can you help us get them talking long enough to get to that point?”
Now I had to hide my frustration and tossed the prepared material to the side. “Ok, give me the skinny on what you’re dealing with!”
Did I get them talking then! For 10 minutes they unloaded on being unable to crack the tough customers that would not even give them the time of day. Have any of them yourself?
So here is what we did…..to get the group thinking a bit differently.
I’m not sure why, but it seems that sales people forget they are also buyers. For some reason we get into the sales role and loose all understanding of what it is like to be the buyer! It’s the same with management and employee.
“This is what we need to do; you are all buyers and your phone rings with a salesperson on the other end. What is most important to you in giving them any time at all?”
As they listed several items like benefits, fix problems, save money, new ideas, trust and several others. The next question is, “Of all the items listed, if you could only have one, which would you choose?”
The close to unanimous answer was “Trust”!
That is interesting, as a customer you
There are many events outside of the workplace that can negatively impact workplace productivity. A major holiday and major sporting events (like the Super Bowl, World Cup or NCAA Basketball Tournament) are a few of these possible distractions.As people begin to think about, talk about and focus on these events, their focus may leave their work. Think about it: how many tournament brackets are filled out on office time? How much Christmas shopping gets done online at the office every year?This change of focus can lead to significant losses of productivity. As leaders we can’t remove the distractions – the events will still occur. Our job instead is to do what we can to recognize and take advantage of the situation however we can.I suggest the GAME approach to maintaining focus and productivi
Now I had to hide my frustration and tossed the prepared material to the side. “Ok, give me the skinny on what you’re dealing with!”
Did I get them talking then! For 10 minutes they unloaded on being unable to crack the tough customers that would not even give them the time of day. Have any of them yourself?
So here is what we did…..to get the group thinking a bit differently.
I’m not sure why, but it seems that sales people forget they are also buyers. For some reason we get into the sales role and loose all understanding of what it is like to be the buyer! It’s the same with management and employee.
“This is what we need to do; you are all buyers and your phone rings with a salesperson on the other end. What is most important to you in giving them any time at all?”
As they listed several items like benefits, fix problems, save money, new ideas, trust and several others. The next question is, “Of all the items listed, if you could only have one, which would you choose?”
The close to unanimous answer was “Trust”!
That is interesting, as a customer yo
For many people, the possibility of selling goods online appears fraught with difficulties. Firstly, you need to locate a product, store inventory, organise a good shipment or carrier company and so forth. But what if you could become a successful online retailer without having to worry about those problems?The answer is that you can…a simple type of retail called drop shipping. Let us take a look at the pros and cons of this method of retailing.Drop shipping is the name given to the retail method where you sell a product at a price of your choice but do not keep the products in stock. You collect the payment from the buyer and pass the order onto the supplier who despatches the goods on your behalf. You pay the wholesale price to the supplier and the difference between that and what you have been
So here is what we did…..to get the group thinking a bit differently.
I’m not sure why, but it seems that sales people forget they are also buyers. For some reason we get into the sales role and loose all understanding of what it is like to be the buyer! It’s the same with management and employee.
“This is what we need to do; you are all buyers and your phone rings with a salesperson on the other end. What is most important to you in giving them any time at all?”
As they listed several items like benefits, fix problems, save money, new ideas, trust and several others. The next question is, “Of all the items listed, if you could only have one, which would you choose?”
The close to unanimous answer was “Trust”!
That is interesting, as a customer yo
More and more, we, as a nation, are becoming ultra-concerned and extremely protective of personal data and personal information. Identity theft, depending on who you believe, is either running rampant in our country or not as prevalent as we have been led to believe. Still the “powers that be“ appear to be pushing for getting a handle on verifying the identity of all Notary Signing Agents. Some will see this as progress, while others tend to view it as a continuation of the Big Brother Syndrome.In any event, for those who haven’t been updated, here’s what is transpiring now. Some lending institutions, banks, title companies and signing agencies are requesting that some of their “employees’ and “service personnel“ involved in the lending process undergo background screening and compliance training. Pre
“This is what we need to do; you are all buyers and your phone rings with a salesperson on the other end. What is most important to you in giving them any time at all?”
As they listed several items like benefits, fix problems, save money, new ideas, trust and several others. The next question is, “Of all the items listed, if you could only have one, which would you choose?”
The close to unanimous answer was “Trust”!
That is interesting, as a customer yo
Trade makes the world go round. The world is a smaller place, thanks to the way in which import and export has changed. These days, almost everything is available either in shops or by order over the internet. It is, of course, possible to get great bargains if you travel and explore but this is time-consuming and expensive unless you buy in bulk and there are language barriers. People like their shopping to be as easy as possible, which is why they don’t mind paying a bit more for their purchases. This is where the importers and exporters come into play.Import and export is a business you can easily do from home. You need very little to start up, just a computer and some common sense. There are great benefits in working from home, as you can imagine. You can choose your own hours and have great flexibili
As they listed several items like benefits, fix problems, save money, new ideas, trust and several others. The next question is, “Of all the items listed, if you could only have one, which would you choose?”
The close to unanimous answer was “Trust”!
That is interesting, as a customer you would choose “Trust” as the most important element in buying from a salesperson. Yet you approach the prospect with your product!
We continued to discuss what this word “Trust” meant to them as buyers and why it was so important. They brought out what made a “Trust Relationship” such as, dependability, quality, consistency, familiarity and every one of the 10 laws of persuasion were touched on.
In his article last week, Dr. Hogan also referred to “Trust” as the quickest way to a sale. One of his examples was top brands such as Coke, Starbucks and other national brands.
You order a Coke because you have a given expectation of the taste and consistence of the product. If it did not meet those expectations what would happen to your “Trust” of Coke? “Trust” also overrides much of the decision process. Starbucks has good coffee, you think it is the best in the world or perhaps not. Yet when we go into a Starbucks we expect to pay five dollars for a coffee and have certain expectations as to the taste and quality of the coffee. As long as our expectations are met within reason, we pay the five dollars without question. Why is that?
Here comes that word again; “Trust
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