directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting cBeing a customer advocate is only limited by our creativity and knowledge of the customer. Being a customer advocate is greatly enhanced by the fact that you are working side-by-side with other committed customer advocates who also care a great deal about this specific customer. Therefore, one challenge of being a customer advocate isn't so much to win the support of others in the organization for this customer, but more of providing them with enough information so that the commitment they have to delighting customers can be directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting cunced by the fact that you are working side-by-side with other committed customer advocates who also care a great deal about this specific customer. Therefore, one challenge of being a customer advocate isn't so much to win the support of others in the organization for this customer, but more of providing them with enough information so that the commitment they have to delighting customers can be directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting cific customer. Therefore, one challenge of being a customer advocate isn't so much to win the support of others in the organization for this customer, but more of providing them with enough information so that the commitment they have to delighting customers can be directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting cor this customer, but more of providing them with enough information so that the commitment they have to delighting customers can be directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting cdirected to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting customers, but more a matter of providing them with enough information so that they can see the opportunity that there is to give support. Thus, written documentation, information we learn about customers, whether it be a contact report, a customer insight form, noticing and forwarding a piece of material we're doing for a customer that provides us information about them, or some other means of understanding our customer's business are all ways to be an advocate for customers. Another way to be an advocate for customers is to i