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    , ‘I never received the material. And whatever happened to customer service?’

    The response from Seattle? ‘I’m not in Customer Servi

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    My friend Nancy was learning about her international callback service and exchanged e-mail with their office in Seattle.

    She still had unanswered questions and e-mailed them once again.

    The same person responded, suggesting that Nancy read the material they had sent. But Nancy had not received any materials, so there was nothing to read or study.

    Once again, Nancy e-mailed her questions to Seattle. This time she got an abrupt reply: ‘If you would read the material, you wouldn’t have to keep bothering me.’

    Nancy shot back, ‘I never received the material. And whatever happened to customer service?’

    The response from Seattle? ‘I’m not in Customer Servic

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    had unanswered questions and e-mailed them once again.

    The same person responded, suggesting that Nancy read the material they had sent. But Nancy had not received any materials, so there was nothing to read or study.

    Once again, Nancy e-mailed her questions to Seattle. This time she got an abrupt reply: ‘If you would read the material, you wouldn’t have to keep bothering me.’

    Nancy shot back, ‘I never received the material. And whatever happened to customer service?’

    The response from Seattle? ‘I’m not in Customer Servi

    Complaints - Does Every Company Have Them?
    Complaints are a part of doing business. No matter how superior a company is with service to their customer, there are always some customers that are just not satisfied, or situations arise with their service that cause customer dissatisfaction. Most large companies realize that complaints are a part of their business.To illustrate this point, think of a natio
    ent. But Nancy had not received any materials, so there was nothing to read or study.

    Once again, Nancy e-mailed her questions to Seattle. This time she got an abrupt reply: ‘If you would read the material, you wouldn’t have to keep bothering me.’

    Nancy shot back, ‘I never received the material. And whatever happened to customer service?’

    The response from Seattle? ‘I’m not in Customer Servi

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    eattle. This time she got an abrupt reply: ‘If you would read the material, you wouldn’t have to keep bothering me.’

    Nancy shot back, ‘I never received the material. And whatever happened to customer service?’

    The response from Seattle? ‘I’m not in Customer Servi

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    , ‘I never received the material. And whatever happened to customer service?’

    The response from Seattle? ‘I’m not in Customer Service. I’m in Sales.’

    This episode illustrates one of the great challenges in business: how to get everyone thinking, speaking and acting as a coherent organization, presenting ‘one shared voice’ to the customer.

    The challenge is inherent in the nature of specialized companies today. Precise engineers are hired for different tasks and purposes than the extroverts whooping it up in Sales. Detailed accountants are trained much differently than the expansive minds in Marketing and Communications. People in Production are measured different

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