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Atricle Dump - Future Sales are Hiding in Service
I got into Allentown, PA the other day at about two in the afternoon. It wasn't too bad of a drive from Vermont where I was from. Oh sure it took a long time, but it was pretty scenic and relaxing for the most part. I was arriving at the Allentown business school with my best friend Joe, just in time to have a good weekend to explore before classes started on Mo
If they follow up afterwards to ensure you are well and truly contented, your level of confidence could go sky high.
Smart companies leverage that confidence into new leads, immediate referrals, high-value testim
When it comes to inducting new employees into your business you only get one chance.Get it wrong and you have started to sow the seeds of doubt in the mind of your new starter in the first few weeks.Get it right and it will make a huge difference to how the person settles in. Without being perfectionist, the key is to make sure that every new starter
Except for one problem: they don’t have the latest computers on display!
Managers in the company’s Sales Department have decided their latest products are better off on display only in the Sales Showroom in a completely different building across town. Why?
In the minds of the Sales Managers, the Repair and Service Center is merely a cost center for ‘after-sales service’, not a vital profit center for generating new business growth.
What an out-of-touch, narrow-minded, wasteful and expensive point of view!
Think about this: When you purchase a new policy or product, how much do you truly trust the salesperson offering the package?
Do you trust a salesperson from Company A any more than someone you meet from Company B, C or D? Not likely. After all, you know the sale is just the sale. Once your money has moved and the product is in your hands, any future problems will be addressed by the people in Service, not Sales.
On the other hand, if you do have a problem and someone from the Service Center responds quickly and generously to your needs, will you feel a higher level of trust and confidence in that person? for that department? It’s likely that you will.
Customer Service staff earn your trust by appreciating your problems, showing empathy for your frustration, taking action on your behalf and staying in touch with you throughout the process.
If they follow up afterwards to ensure you are well and truly contented, your level of confidence could go sky high.
Smart companies leverage that confidence into new leads, immediate referrals, high-value testim
This report will reveal a classic formula for writing rivet pulling classified ads that will skyrocket your sales.It assumes you have a basic understanding of where and how classified ads should be used for best results.But just in case, here are two hard and fast No-No's that many people ignore every day:1-Never use Classified ads to sell thin
In the minds of the Sales Managers, the Repair and Service Center is merely a cost center for ‘after-sales service’, not a vital profit center for generating new business growth.
What an out-of-touch, narrow-minded, wasteful and expensive point of view!
Think about this: When you purchase a new policy or product, how much do you truly trust the salesperson offering the package?
Do you trust a salesperson from Company A any more than someone you meet from Company B, C or D? Not likely. After all, you know the sale is just the sale. Once your money has moved and the product is in your hands, any future problems will be addressed by the people in Service, not Sales.
On the other hand, if you do have a problem and someone from the Service Center responds quickly and generously to your needs, will you feel a higher level of trust and confidence in that person? for that department? It’s likely that you will.
Customer Service staff earn your trust by appreciating your problems, showing empathy for your frustration, taking action on your behalf and staying in touch with you throughout the process.
If they follow up afterwards to ensure you are well and truly contented, your level of confidence could go sky high.
Smart companies leverage that confidence into new leads, immediate referrals, high-value testim
Merger and acquisition reports help companies to track the growth and consolidations of their competitors, prospects, and potential business partners. These reports contain transaction facts and information, which may not be found easily otherwise and can thus benefit companies, which need such information. Merger and acquisition reports also help in monitoring cur
Do you trust a salesperson from Company A any more than someone you meet from Company B, C or D? Not likely. After all, you know the sale is just the sale. Once your money has moved and the product is in your hands, any future problems will be addressed by the people in Service, not Sales.
On the other hand, if you do have a problem and someone from the Service Center responds quickly and generously to your needs, will you feel a higher level of trust and confidence in that person? for that department? It’s likely that you will.
Customer Service staff earn your trust by appreciating your problems, showing empathy for your frustration, taking action on your behalf and staying in touch with you throughout the process.
If they follow up afterwards to ensure you are well and truly contented, your level of confidence could go sky high.
Smart companies leverage that confidence into new leads, immediate referrals, high-value testim
Everybody knows that postcards are effective tools in winning clients attention. They are ideally used for advertisements, coupon cards, business reply, greeting card and invitations. Simple yet possess a powerful marketing feature that grabs customers attention. Since they are vital material used for advertising the postcards that you use must have features that w
On the other hand, if you do have a problem and someone from the Service Center responds quickly and generously to your needs, will you feel a higher level of trust and confidence in that person? for that department? It’s likely that you will.
Customer Service staff earn your trust by appreciating your problems, showing empathy for your frustration, taking action on your behalf and staying in touch with you throughout the process.
If they follow up afterwards to ensure you are well and truly contented, your level of confidence could go sky high.
Smart companies leverage that confidence into new leads, immediate referrals, high-value testim
A potentially profitable business can fail because of poor management of cash flow. Equally, an unprofitable business can enjoy a period in which is has plenty of cash before the bills arrive!Cash flow and profits are two very different concepts:- A business makes a profit if, over a given period of time, its rebenue is greater than its expenditure. A
If they follow up afterwards to ensure you are well and truly contented, your level of confidence could go sky high.
Smart companies leverage that confidence into new leads, immediate referrals, high-value testimonials, positive word of mouth, increased sales…and growing profits.
Key Learning Point
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Strong service systems and well-trained staff will earn your customers' trust. Seize the opportunity you deserve. Build upon that trust - and turn it into sales.
It doesn't matter what you sell: cars, computers, credit cards, insurance or home entertainment systems. Give your service team the tools and training and rewards they need to leverage hard-earned customer confidence into well-deserved and profitable new business.
Action Steps
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Review your current structure for generating sales and providing customer service. If they are far apart or separated by opposing `profit center' and `cost center' mindsets, you are leaving precious revenue behind. Get the two connected!
After all, what's more important: protecting your existing structure, or creating more confidence and commerce with your customers?
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