led process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.

Action Steps
--------------------------------------------------------------------------------

Plan ahead, st

I recently heard a technology presentation from a young but experienced CEO of a big ‘clicks and mortar’ organization. He told the large audience confidently, ‘Beta means never having to say you’re sorry.’

‘That’s right,’ I thought to myself. ‘When launching the beta test of a new web-enabled process, customers must understand it’s only a pilot run and should be forgiving if things mess up or don’t work out as planned.’

I was totally wrong about his point of view.

In direct contrast to my thinking, this e-commerce veteran explained that new web-based interactions often do not work properly during a beta test.

However, from the customer’s point of view, he insisted, your pilot run must be successful enough to avoid creating negative customer perceptions or the need to apologize after the fact.

The cost and consequences of doing it badly are customer skepticism, hesitation and negative word-of-mouth. That’s a cost too high to pay in today’s fast-moving world of instant communications.

Key Learning Point
--------------------------------------------------------------------------------

If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.

Action Steps
--------------------------------------------------------------------------------

Plan ahead, sta

customers must understand it’s only a pilot run and should be forgiving if things mess up or don’t work out as planned.’

I was totally wrong about his point of view.

In direct contrast to my thinking, this e-commerce veteran explained that new web-based interactions often do not work properly during a beta test.

However, from the customer’s point of view, he insisted, your pilot run must be successful enough to avoid creating negative customer perceptions or the need to apologize after the fact.

The cost and consequences of doing it badly are customer skepticism, hesitation and negative word-of-mouth. That’s a cost too high to pay in today’s fast-moving world of instant communications.

Key Learning Point
--------------------------------------------------------------------------------

If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.

Action Steps
--------------------------------------------------------------------------------

Plan ahead, st

ng a beta test.

However, from the customer’s point of view, he insisted, your pilot run must be successful enough to avoid creating negative customer perceptions or the need to apologize after the fact.

The cost and consequences of doing it badly are customer skepticism, hesitation and negative word-of-mouth. That’s a cost too high to pay in today’s fast-moving world of instant communications.

Key Learning Point
--------------------------------------------------------------------------------

If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.

Action Steps
--------------------------------------------------------------------------------

Plan ahead, st

ord-of-mouth. That’s a cost too high to pay in today’s fast-moving world of instant communications.

Key Learning Point
--------------------------------------------------------------------------------

If you are planning the design and launch of a new customer interface or web-enabled process, be sure to have enough staff and resources on hand to execute brilliantly from the customer's point of view, even if the technology itself proves problematic.

Action Steps
--------------------------------------------------------------------------------

Plan ahead, st

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.articledump.net/article/14853/articledump-Beta-Means-Never-Having-to-Say-Youre-Sorry.html">Beta Means Never Having to Say You're Sorry</a>

BB link (for phorums):
[url=http://www.articledump.net/article/14853/articledump-Beta-Means-Never-Having-to-Say-Youre-Sorry.html]Beta Means Never Having to Say You're Sorry[/url]

Related Articles:

Only The Weak Ones Quit!

There is a story of a CEO of a multi-national company who decided to withdraw a product from the market when it had consistently failed for nine months and eaten up millions of pounds in advertising, promotions etc. Was he weak?

The Benefits of Brochure Printing

One of the most widely used tools in showcasing businesses products and services are the brochures. Businesses consider them to be a vital tool for advertising because they could easily inform their target prospects about the latest updates and newest products and services. Second they keep people informed about the good benefits they can get through the brief information included on it. And lastly they can keep an eye of turning prospects to potential clients and end up with more sales and profits.

Career Tests Are Just Tools To Help You Find The Ideal Career

Career tests are essential tools in opening up new possibilities and helping you to make important career decisions at key points in your life. Most of these tests are used to provide an indication of which jobs match your personality type and which will provide maximum job satisfaction. Whilst there is a wide variety of tests available, some are proven and some are not, so you may need to take some 'with a pinch of salt'.

Bookmark it: