Atricle Dump - Business

Will Technology Ever Replace Human Translation Services?
The Internet has connected translation technologies with consumers at a pace that feels threatening to many of the million plus linguists around the world. Will they lose their role in globalization?Imagine a world in which you speak or write your language, and the rest of the globe could instantly understand you in theirs.While linguists tremble at the thought, perfect software-performed translation (known as “machine translation”) would save g

e, increasing understanding while promoting the industry, the products and the brand. This company knows the power of attraction is not just in the drinks, it’s in the experience they create – and the rich, steamy, full-bodied education they provide.

Key Learning Point
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Education adds value, and your customers want a full cup.

Why Don't We Go For Self-Employment?
For many years I managed and handled sales and marketing for a computer training centre. As part of the training mix, we offered a two year vocational course to school leavers. These courses were reliant on huge capital expenditure in terms of Apple computers as well as the software that went with it. Then we wanted all the international accreditations and those cost a fortune. In the end the course itself had to be sold for a fair amount of money to cover th

I avoided caffeine for many years. But with so many flights and late, late nights, I recently tried ‘just a sip’. The next day I dunked a Danish pastry. A few days later I asked for ‘half a cup, please’. In very little time, I was enjoying caf? latte for breakfast!

Much has changed in the world of coffee in the past few years. Waiters used to ask, ‘Would you like cream with your coffee? Will that be one sugar or two?’ Now baristas enquire ‘Cappuccino wet or dry? Solo, doppio, soy, low-fat, not-too-hot, extra-hot, full or half-pump mocha?’ The menu can be overwhelming.

Except at Starbucks. Starbucks is an extraordinary example of a company with loyal customers and vigorous global growth. One reason is their devotion to quality service. Another is their fanatical commitment to cultivating customers through attractive and persistent education.

With my latest caf? latte I took a copy of each brochure sitting on the counter. Here’s the rundown of what you can get simply by taking what’s freely offered:

1. The Story of Good Coffee – 12 panels detail the growing cycle, roasting, color and freshness of beans. Eight levels of roasting explained with clear graphics and text. It takes 4,000 beans to make one pound of coffee. The coffee bush takes five years before it yields a single crop.

2. The World of Coffee – another 12-panel tutorial on bean varieties around the world, including descriptions of 24 popular beans in four ‘coffee categories’ for your tasting pleasure. Also a primer on ‘The Four Fundamentals of Brewing’. Ninety percent of your tasting ability is based upon your sense of smell. Ten grams of coffee and 180 millilitres of water is the ‘classic recipe’ for a great cup of coffee.

3. Espresso. What You Need to Know – I didn’t know what I didn’t know! Eight panels on ‘Grind, Dose, Tamp and Rate of Pour’ with additional insights and graphics on properly steaming milk. The ideal temperature for steamed milk is 66–76 degrees centigrade. Foamed milk is a few degrees cooler due to ‘incorporated air’.

4. Experience the Perfect Cup – an 8-panel treatise with cut-away schematics revealing the ingredients and precise architecture of the five most popular drinks. It includes company history and a sidebar on ‘additional choices’.

5. Try One, Try Them All – a 2-panel flyer encouraging you to try Starbucks new iced drinks – three unique blends in eleven different flavors.

6. How Are We Doing? – a 4-panel customer survey form with postage paid to return your comments to the waiting eyes and ears at Starbucks.

Starbucks understands. They are not just selling coffee. They are educating and creating loyal customers, building a long-term clientele, increasing understanding while promoting the industry, the products and the brand. This company knows the power of attraction is not just in the drinks, it’s in the experience they create – and the rich, steamy, full-bodied education they provide.

Key Learning Point
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Education adds value, and your customers want a full cup.

Warehouse Lighting
A warehouse is a place where finished goods and other products are stored. These warehouses are plain buildings with large and enclosed spaces, located in industrial areas to facilitate easy accessibility when the need to use the stored products arises. They harbor a separate opening for trucks and delivery vans to simplify the loading and unloading activity. Since warehouses are enclosed, they have a high need of proper lighting to make possible the movement

vigorous global growth. One reason is their devotion to quality service. Another is their fanatical commitment to cultivating customers through attractive and persistent education.

With my latest caf? latte I took a copy of each brochure sitting on the counter. Here’s the rundown of what you can get simply by taking what’s freely offered:

5. Try One, Try Them All – a 2-panel flyer encouraging you to try Starbucks new iced drinks – three unique blends in eleven different flavors.

6. How Are We Doing? – a 4-panel customer survey form with postage paid to return your comments to the waiting eyes and ears at Starbucks.

Key Learning Point
--------------------------------------------------------------------------------
Education adds value, and your customers want a full cup.

Advertising 2.0
Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track.I receive several print trade mags. They usually go right into the recycling bin. Not only do I not have time to read them, by the time the publication gets to me, I've already read a blog, scanned an RSS feed, or read an online case study. That also means I ignore any and all print advertising. This includes direct mail, maga

el tutorial on bean varieties around the world, including descriptions of 24 popular beans in four ‘coffee categories’ for your tasting pleasure. Also a primer on ‘The Four Fundamentals of Brewing’. Ninety percent of your tasting ability is based upon your sense of smell. Ten grams of coffee and 180 millilitres of water is the ‘classic recipe’ for a great cup of coffee.

5. Try One, Try Them All – a 2-panel flyer encouraging you to try Starbucks new iced drinks – three unique blends in eleven different flavors.

6. How Are We Doing? – a 4-panel customer survey form with postage paid to return your comments to the waiting eyes and ears at Starbucks.

Key Learning Point
--------------------------------------------------------------------------------
Education adds value, and your customers want a full cup.

DOD Contractor Dumping Practices and Tactics
There are anti-dumping laws in the United States but still it occurs, as one company enters a new market they will lower prices in a price war prone position and take it in the sorts just to get their butts in the door. Where is the most common market for this to occur?Well in Department of Defense contracting of course. But why? The United States Defense Department pays top dollars for its hammers right? Well not exactly, but yes sometimes. What are y

rporated air’.

5. Try One, Try Them All – a 2-panel flyer encouraging you to try Starbucks new iced drinks – three unique blends in eleven different flavors.

6. How Are We Doing? – a 4-panel customer survey form with postage paid to return your comments to the waiting eyes and ears at Starbucks.

Key Learning Point
--------------------------------------------------------------------------------
Education adds value, and your customers want a full cup.

How Would Your Manager Rate Your Hassle Factor - High or Low?
About five years ago, my wife and I bought a new car to replace my aging college jalopy. We used every resource we had to bring the price down to where we could afford it: credit card points you could apply to vehicles, an employee discount through my company, trade in of the old car, and a little bit of cash we raised picking up cans by the side of the road (O.K., maybe the last part was made up, but we did use everything else). By nature we are not extravag

Key Learning Point
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Education adds value, and your customers want a full cup.

Action Steps
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What lengths do you go to effectively educate your customers and colleagues? Is your effort a watery dose of weak support with lukewarm staff and systems? Or are you serving a hot, fresh brew of potent answers, proactive ideas and positive, powerful insights?

Now take your team to Starbucks. Order a round of delicious drinks and then get to work. Find a way to match Starbucks' blend of attractive and effective education.

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Every day more people search for new ways to make some money online. This is not that simple and also can be complicated when you have a full time job and children at home. You do not have always enough time to go out and search for a decent part time job to make an additional income stream.

Try reframing your perspective and instead of looking at yourself as an unemployed applicant, think of yourself as a professional job coach. Your mission is to assist someone in finding work. Luckily, you have only one client to devote your time and effort to: YOU.

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