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  • Atricle Dump - Top Customer Service Speaker Says: Beware of Aversive Conditioning in Customer Service!

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    ame is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff a

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    I was just pouring some dry creamer into my coffee when I noticed something for the second time.

    I say the second time because the first time around, this perception didn’t stick with me.

    The creamer I bought, at a substantial discount at my grocery store, contains the same basic ingredients as the well known brand.

    But it costs one-third of the famous brand’s price.

    Why doesn’t EVERBODY buy the cheaper and “just as good” alternative?

    Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff at

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    the first time around, this perception didn’t stick with me.

    The creamer I bought, at a substantial discount at my grocery store, contains the same basic ingredients as the well known brand.

    But it costs one-third of the famous brand’s price.

    Why doesn’t EVERBODY buy the cheaper and “just as good” alternative?

    Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff a

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    , contains the same basic ingredients as the well known brand.

    But it costs one-third of the famous brand’s price.

    Why doesn’t EVERBODY buy the cheaper and “just as good” alternative?

    Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff a

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    sn’t EVERBODY buy the cheaper and “just as good” alternative?

    Trust is one factor. We have been conditioned to believe a brand-name is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff a

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    ame is more reliable, that it will deliver value, time and again.

    But the creamer people, who probably sell the premium stuff at a deep discount for private labeling to retailers who plunk their own labels on the packages, also do something else to stack the deck.

    The cheaper container has a screw-off cap, while the more costly has a convenient, pop-open and closed spout.

    Functionally, this is a big deal.

    If you have to go through two or more operations instead of one to cream your coffee, by twisting off and then spooning the product, you’re being discouraged from preferring the cheaper, but harder to use, product.

    This is aversiv

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