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  • Atricle Dump - The Wrong Way to Impress a Customer

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    You Can't Compete With Hollywood

    But one of the worst things you can do is deliberately try to impress your customers. Why? Because you're not Hollywood and you don't have $100 million dollars. And impressing people is not your job. Your job is to help them solve problems and capitalize on new opportunities.

    Here's what happens, almost on a subconscious level: When you try to impress, instead of building trust, educating and persuading, you immediately cause your customer's guard to go up. He immediately stops believing you.

    This is a big, big mistake. Most companies are trying so hard to impress people, nobody can figure out what they do. More importantly, nobody cares how

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