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Atricle Dump - Guaranteeing Customer Satisfaction: Is It A Good Idea?
Every room looks incomplete without the touch of sophistication and exotic beauty that a carpet lends to it. Carpets are what legends are made of. They have forever been a subject of fascination for ages now. Perhaps, from the time of the fascinating stories of the Arabian Nights which talked about Djinns and magic and flying carpets- One might hardly be able to recall any snippet from the orient, which was complete without some mention of an exquisite carpet. No movie shot of Baghdad or the Middl
You cannot use the cup for target practice, shoot it full of holes, and then get your money back because it leaks. In other words, you have to show it doesn’t serve its intended or reasonably related purpose.
Sellers might get around implied warranties by selling their items on an “as is” basis. Or, they can explicitly state “no refunds or exchanges” at the point of purchase.
These notifications should set off the alarm bells for sensible consumers, however. They say, “You’re buying junk.”
Guarantees will generally enable
If you are a nurse who enjoys traveling, you may want to consider a travel nursing position. Many travel nurse placement agencies offer positions that range anywhere from four to thirteen weeks depending on the case. This type of position offers the opportunity to expand your horizons while obtaining more experience in your chosen field.In terms of compensation, the traveling nurses tends to make anywhere between 10-15% more than the staff nurse with incentives and bonuses added to the pa
There are many types of guarantees, and it is worth the effort to consider which ones are best suited to you and to your clientele.
Here is a brief overview:
(1) Subjective Satisfaction Guarantee
When you think of this one, imagine making the broadest possible promise to your customer, and then having to live up to it. Sometimes the subjective guarantee is stated this way:
“If, for any reason, you aren’t happy, we’ll give you your money back—no questions asked!”
You could wake up, look at your toaster, and say, “I’m not happy with anything in my life right now, and that includes you, little toaster, so you’re going back.”
The part about “no questions asked,” in my estimation, is dumb for a few reasons. As a distributor of toasters, I would like to know how and why this one let you down, but if I’ve promised not to ask, I’ll have no way of knowing.
Also, it encourages customers to act capriciously and impulsively in deciding to undo agreements with us. But please note, even without this phrase, customers have the right to be as bizarre as they wish, because a subjective satisfaction guarantee enables them to act any way they want, and that includes, unreasonably.
Companies should be careful about what they and their salespeople tell customers. The statement, “We stand behind our products!” sounds good to the buyer, but what does it mean? Are you intending to offer a subjective guarantee? Whether you intend it or not, this may be exactly what you’re doing by using these words.
(2) Limited Guarantees
Take the same guarantee as that which appears above, in (1), and attach a time frame to it, such as “within 30 days,” and you have a limited guarantee. It would read this way:
“If, for any reason, within the first 30 days, you aren’t happy, we’ll give you your money back—no questions asked!”
It still sounds good, but you can’t say your toaster offends your redecorated kitchen colors, ten years later and expect to get your money back.
Car manufacturers often offer limited guarantees to the “power train, only.” So, if your door handles fly off you can’t expect to have them reattached for free.
(3) Guarantees Imposed By Law
There are implied warranties that come along with every product. They’re invisible. These are implied in the law, and they protect consumers.
One implied warranty is for “fitness and use.” For example, if you buy a coffee mug at Starbuck’s, and it leaks, that item has flunked a basic fitness and use test. Is it fit for the purpose for which it was made and offered to the public? Can it “hold” liquid? No, so you can expect to return it to Starbuck’s and get your money back.
You cannot use the cup for target practice, shoot it full of holes, and then get your money back because it leaks. In other words, you have to show it doesn’t serve its intended or reasonably related purpose.
Sellers might get around implied warranties by selling their items on an “as is” basis. Or, they can explicitly state “no refunds or exchanges” at the point of purchase.
These notifications should set off the alarm bells for sensible consumers, however. They say, “You’re buying junk.”
Guarantees will generally enable y
In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth.The dominant view of loyalty in financial services equates loyalty with simple continuity of service. “If they keep on dealing with you, that means they’re loyal.” This makes sense, but it lacks a basic understanding of wh
The part about “no questions asked,” in my estimation, is dumb for a few reasons. As a distributor of toasters, I would like to know how and why this one let you down, but if I’ve promised not to ask, I’ll have no way of knowing.
Also, it encourages customers to act capriciously and impulsively in deciding to undo agreements with us. But please note, even without this phrase, customers have the right to be as bizarre as they wish, because a subjective satisfaction guarantee enables them to act any way they want, and that includes, unreasonably.
Companies should be careful about what they and their salespeople tell customers. The statement, “We stand behind our products!” sounds good to the buyer, but what does it mean? Are you intending to offer a subjective guarantee? Whether you intend it or not, this may be exactly what you’re doing by using these words.
(2) Limited Guarantees
Take the same guarantee as that which appears above, in (1), and attach a time frame to it, such as “within 30 days,” and you have a limited guarantee. It would read this way:
“If, for any reason, within the first 30 days, you aren’t happy, we’ll give you your money back—no questions asked!”
It still sounds good, but you can’t say your toaster offends your redecorated kitchen colors, ten years later and expect to get your money back.
Car manufacturers often offer limited guarantees to the “power train, only.” So, if your door handles fly off you can’t expect to have them reattached for free.
(3) Guarantees Imposed By Law
There are implied warranties that come along with every product. They’re invisible. These are implied in the law, and they protect consumers.
One implied warranty is for “fitness and use.” For example, if you buy a coffee mug at Starbuck’s, and it leaks, that item has flunked a basic fitness and use test. Is it fit for the purpose for which it was made and offered to the public? Can it “hold” liquid? No, so you can expect to return it to Starbuck’s and get your money back.
You cannot use the cup for target practice, shoot it full of holes, and then get your money back because it leaks. In other words, you have to show it doesn’t serve its intended or reasonably related purpose.
Sellers might get around implied warranties by selling their items on an “as is” basis. Or, they can explicitly state “no refunds or exchanges” at the point of purchase.
These notifications should set off the alarm bells for sensible consumers, however. They say, “You’re buying junk.”
Guarantees will generally enable
There are three main reasons why I would hesitate when deciding to advertise in the local press:• Everyone else is doing it• Nobody buys a paper for the adverts• The odds are it won’t workJust because everyone else is doing it, doesn’t mean it’s a good thing, or more importantly – that it actually works! However it seems the natural thing to do – you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper?
(2) Limited Guarantees
Take the same guarantee as that which appears above, in (1), and attach a time frame to it, such as “within 30 days,” and you have a limited guarantee. It would read this way:
“If, for any reason, within the first 30 days, you aren’t happy, we’ll give you your money back—no questions asked!”
It still sounds good, but you can’t say your toaster offends your redecorated kitchen colors, ten years later and expect to get your money back.
Car manufacturers often offer limited guarantees to the “power train, only.” So, if your door handles fly off you can’t expect to have them reattached for free.
(3) Guarantees Imposed By Law
There are implied warranties that come along with every product. They’re invisible. These are implied in the law, and they protect consumers.
One implied warranty is for “fitness and use.” For example, if you buy a coffee mug at Starbuck’s, and it leaks, that item has flunked a basic fitness and use test. Is it fit for the purpose for which it was made and offered to the public? Can it “hold” liquid? No, so you can expect to return it to Starbuck’s and get your money back.
You cannot use the cup for target practice, shoot it full of holes, and then get your money back because it leaks. In other words, you have to show it doesn’t serve its intended or reasonably related purpose.
Sellers might get around implied warranties by selling their items on an “as is” basis. Or, they can explicitly state “no refunds or exchanges” at the point of purchase.
These notifications should set off the alarm bells for sensible consumers, however. They say, “You’re buying junk.”
Guarantees will generally enable
Being paid on time is essential to the financial health of a business and good cash flow management. It is therefore important to encourage your customers to pay you promptly. One way that you can do this is by invoicing your customers properly.Sending out Accurate Invoices on TimeOne of the key ways that you can avoid late payments is by ensuring that you send out invoices on time and that they are accurate.If you are in a service business then keep careful records of
Car manufacturers often offer limited guarantees to the “power train, only.” So, if your door handles fly off you can’t expect to have them reattached for free.
(3) Guarantees Imposed By Law
There are implied warranties that come along with every product. They’re invisible. These are implied in the law, and they protect consumers.
One implied warranty is for “fitness and use.” For example, if you buy a coffee mug at Starbuck’s, and it leaks, that item has flunked a basic fitness and use test. Is it fit for the purpose for which it was made and offered to the public? Can it “hold” liquid? No, so you can expect to return it to Starbuck’s and get your money back.
You cannot use the cup for target practice, shoot it full of holes, and then get your money back because it leaks. In other words, you have to show it doesn’t serve its intended or reasonably related purpose.
Sellers might get around implied warranties by selling their items on an “as is” basis. Or, they can explicitly state “no refunds or exchanges” at the point of purchase.
These notifications should set off the alarm bells for sensible consumers, however. They say, “You’re buying junk.”
Guarantees will generally enable
You've probably heard the story of the Boy Who Cried Wolf.The problem is that the child was looking for attention and thought it would be fun to scream at the top of his lungs that a wolf was nearby. Each time he did, the entire town came running to his rescue!It worked twice!But each time all the townsfolk came running to his field all set to do battle with a big, mean wolf, all they found was a bunch of sheep casually munching on grass.The boy really felt important wh
You cannot use the cup for target practice, shoot it full of holes, and then get your money back because it leaks. In other words, you have to show it doesn’t serve its intended or reasonably related purpose.
Sellers might get around implied warranties by selling their items on an “as is” basis. Or, they can explicitly state “no refunds or exchanges” at the point of purchase.
These notifications should set off the alarm bells for sensible consumers, however. They say, “You’re buying junk.”
Guarantees will generally enable you to make more sales that you would if you didn’t offer them, because they reduce or eliminate the risk in buying. But if the wording of the guarantee is too guarded, too limited, it can backfire and sound strikingly similar to a disclaimer of responsibility.
Also, companies need to thoroughly brief their associates about the parameters of their guarantees. Customer service personnel, especially, should be up to speed with them so there is no confusion when customers try to invoke them.
In a separate article, I’ll discuss the ins and outs of offering guarantees when you sell a service.
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