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Atricle Dump - Love - The New Business Secret Weapon
No organization, even if it were interested in profitability as a prime goal, could avoid producing some kind of social benefit or avoid intending at least in some part to achieve some kind of goal, which is other than purely making money. If something else were to be required in order to start up a business enterprise in addition to defining the essence of the goal of a business as being "a business to make money," then there must be another element, which is the defining feature of the business, in addition to the profit margin. Making profits is not a goal on its own. It does not
Ah, so here we see that love isn't something we do for others, it's something that powers us! It's associated with a higher purpose for the business, a sense of mission and desire to make a lasting impact. It makes us passionate about our work.
The third book is "Lovemarks: The Future Beyond Brands" by international advertising company CEO Kevin Roberts, in which he said:
"..it's not a touchy-feeling concept: companies that make deep emotional connections with their cu
If asked to rank their current and future needs, many managers of non-profit
organizations would likely place branding at the bottom of the list. If asked why,
some might reply: "I can’t afford to undertake a major branding effort right now."
That’s the wrong answer. In today’s competitive funding environment branding, or
communicating the character or purpose of an organization, is more important than
ever.Developing or revamping a non-profit’s brand can have many benefits. Some of the
most significant include increased donations and membership. Given this,
For some reason many businesses seem to be designed to leave customers with a bad taste in their mouths. It might be from indifferent service, mediocre merchandise, or from the feeling by the customer that they were in some way short changed on the deal.
Some businesses act this way and then wonder why they don't get referrals. Most businesses that act this way don't even think about referrals; they just worry about getting the next sucker in the door. This qualifies as brain-dead stupidity, since any marketer will tell you that the cost to acquire a new customer is much higher than the cost to get more business from an existing one.
The same holds true in your relationships, by the way. It is easier to develop and maintain a good relationship with your spouse or your kids than it is to win it back (or break in a new one) after you've screwed it up.
In "The Science of Getting Rich" Wallace Wattles introduces the concept of "use value" in our transactions. He says, "Give every person more in use value than you take from them in cash value." What he means by this is that you give more VALUE than they expect, and they feel that they got a great deal. Guess what - there are three recent business books that hit strongly on this theme with an interesting twist. They advocate a different kind of use value - love.
Yup, you heard me right. Love.
"But Wes, " I hear someone whining, "isn't that getting pretty hokey and touchy-feely? I'm running a business, after all." Yes, it's pretty touchy-feely, but as Harv Eker would say, "Do you want to be touchy-feely or do you want to stay broke?"
Let's look at these three books, all by certified business experts. The first to come out was by Yahoo senior executive Tim Sanders with his book, "Love Is The Killer App" in which he said:
"The most powerful force in business isn't greed, fear, or even the raw energy of unbridled competition. The most powerful force in business is love. It's what will help your company grow and become stronger. It's what will propel your career forward. It's what will give you a sense of meaning and satisfaction in your work, which will help you do your best work."
Hmmm - grow our company and our career, give us meaning and satisfaction - maybe there's something to this love stuff.
The next book is "The Radical Leap" by Steve Farber, former VP of the Tom Peters Company, in which he says:
"Love is the ultimate motivation of the Extreme Leader; love of something or someone; love of a cause; love of a principle; love of the people you work with and the customers you serve; love of the future that you and yours can create together; love of the business you conduct together every day. Think about it..........Without the calling and commitment of your heart, there's no good reason for you to take a stand, to take a risk, to do what it takes to change your world for the better."
Ah, so here we see that love isn't something we do for others, it's something that powers us! It's associated with a higher purpose for the business, a sense of mission and desire to make a lasting impact. It makes us passionate about our work.
The third book is "Lovemarks: The Future Beyond Brands" by international advertising company CEO Kevin Roberts, in which he said:
"..it's not a touchy-feeling concept: companies that make deep emotional connections with their cus
Through my own two major career changes, and after coaching many people through successful career change, I have determined six useful strategies for navigating this life passage with skill, perspective, humor, a sense of adventure, and a great outcome.First of all, know up front that few people feel skilled at figuring out a new career or finding that next job. Most people find the task daunting. If you are someone who is used to feeling on top of your game, be willing to be out of your comfort zone on this one – chances are, this is not your game. And if you are usually a n
The same holds true in your relationships, by the way. It is easier to develop and maintain a good relationship with your spouse or your kids than it is to win it back (or break in a new one) after you've screwed it up.
In "The Science of Getting Rich" Wallace Wattles introduces the concept of "use value" in our transactions. He says, "Give every person more in use value than you take from them in cash value." What he means by this is that you give more VALUE than they expect, and they feel that they got a great deal. Guess what - there are three recent business books that hit strongly on this theme with an interesting twist. They advocate a different kind of use value - love.
Yup, you heard me right. Love.
"But Wes, " I hear someone whining, "isn't that getting pretty hokey and touchy-feely? I'm running a business, after all." Yes, it's pretty touchy-feely, but as Harv Eker would say, "Do you want to be touchy-feely or do you want to stay broke?"
Let's look at these three books, all by certified business experts. The first to come out was by Yahoo senior executive Tim Sanders with his book, "Love Is The Killer App" in which he said:
"The most powerful force in business isn't greed, fear, or even the raw energy of unbridled competition. The most powerful force in business is love. It's what will help your company grow and become stronger. It's what will propel your career forward. It's what will give you a sense of meaning and satisfaction in your work, which will help you do your best work."
Hmmm - grow our company and our career, give us meaning and satisfaction - maybe there's something to this love stuff.
The next book is "The Radical Leap" by Steve Farber, former VP of the Tom Peters Company, in which he says:
"Love is the ultimate motivation of the Extreme Leader; love of something or someone; love of a cause; love of a principle; love of the people you work with and the customers you serve; love of the future that you and yours can create together; love of the business you conduct together every day. Think about it..........Without the calling and commitment of your heart, there's no good reason for you to take a stand, to take a risk, to do what it takes to change your world for the better."
Ah, so here we see that love isn't something we do for others, it's something that powers us! It's associated with a higher purpose for the business, a sense of mission and desire to make a lasting impact. It makes us passionate about our work.
The third book is "Lovemarks: The Future Beyond Brands" by international advertising company CEO Kevin Roberts, in which he said:
"..it's not a touchy-feeling concept: companies that make deep emotional connections with their cu Yup, you heard me right. Love. "But Wes, " I hear someone whining, "isn't that getting pretty hokey and touchy-feely? I'm running a business, after all." Yes, it's pretty touchy-feely, but as Harv Eker would say, "Do you want to be touchy-feely or do you want to stay broke?" Let's look at these three books, all by certified business experts. The first to come out was by Yahoo senior executive Tim Sanders with his book, "Love Is The Killer App" in which he said: "The most powerful force in business isn't greed, fear, or even the raw energy of unbridled competition. The most powerful force in business is love. It's what will help your company grow and become stronger. It's what will propel your career forward. It's what will give you a sense of meaning and satisfaction in your work, which will help you do your best work." Hmmm - grow our company and our career, give us meaning and satisfaction - maybe there's something to this love stuff. The next book is "The Radical Leap" by Steve Farber, former VP of the Tom Peters Company, in which he says: "Love is the ultimate motivation of the Extreme Leader; love of something or someone; love of a cause; love of a principle; love of the people you work with and the customers you serve; love of the future that you and yours can create together; love of the business you conduct together every day. Think about it..........Without the calling and commitment of your heart, there's no good reason for you to take a stand, to take a risk, to do what it takes to change your world for the better." Ah, so here we see that love isn't something we do for others, it's something that powers us! It's associated with a higher purpose for the business, a sense of mission and desire to make a lasting impact. It makes us passionate about our work. The third book is "Lovemarks: The Future Beyond Brands" by international advertising company CEO Kevin Roberts, in which he said: "..it's not a touchy-feeling concept: companies that make deep emotional connections with their cu Hmmm - grow our company and our career, give us meaning and satisfaction - maybe there's something to this love stuff. The next book is "The Radical Leap" by Steve Farber, former VP of the Tom Peters Company, in which he says: "Love is the ultimate motivation of the Extreme Leader; love of something or someone; love of a cause; love of a principle; love of the people you work with and the customers you serve; love of the future that you and yours can create together; love of the business you conduct together every day. Think about it..........Without the calling and commitment of your heart, there's no good reason for you to take a stand, to take a risk, to do what it takes to change your world for the better." Ah, so here we see that love isn't something we do for others, it's something that powers us! It's associated with a higher purpose for the business, a sense of mission and desire to make a lasting impact. It makes us passionate about our work. The third book is "Lovemarks: The Future Beyond Brands" by international advertising company CEO Kevin Roberts, in which he said: "..it's not a touchy-feeling concept: companies that make deep emotional connections with their cu Ah, so here we see that love isn't something we do for others, it's something that powers us! It's associated with a higher purpose for the business, a sense of mission and desire to make a lasting impact. It makes us passionate about our work. The third book is "Lovemarks: The Future Beyond Brands" by international advertising company CEO Kevin Roberts, in which he said: "..it's not a touchy-feeling concept: companies that make deep emotional connections with their customers create 'loyalty beyond reason' and have no problems retaining clients over a lifetime....It's the only thing that differentiates companies." Wow! So here's a way to create massive "use value" for our customers - build deep emotional connections that show we really care about them, and not just their orders. It creates "loyalty beyond reason", Roberts says. Would that be good? The side benefit, if you can call anything this important a side benefit, is that running a company this way inspires and empowers us at a deep level. It changes the office atmosphere, it adds meaning to the work day. I've never been real big on following popular trends, but this is a trend I can really get enthused about. It starts in us, spreads to our coworkers and then to our customers. When we do this, Wallace Wattles says, "you are adding to the life of the world with every business transaction." And becoming wildly successful in the process. Yes, that would be good.
The 21st Century job search marketplace is constantly shifting. So are job-seekers. And so are the rules for how you can land a great employment opportunity.In fact, today there are two
marketplaces. One is the old-fashioned traditional marketplace of resumes, classified ads, website postings, agencies and recruiters, interviews and rejection letters.The other is the hot fast-track job search marketplace of career partners, contact banks, automated interviews, professional introductions, interactive dialogs, on-the-spot employment creation and savvy negotiations.business books that hit strongly on this theme with an interesting twist. They advocate a different kind of use value - love.
For about a year, I considered applying for a position on the board of a local non-profit organization whose mission I believe in deeply. I felt that my education, skills, and experience would help them. Eventually, I approached one of the board members and expressed my interest. I was excited at the prospect of being involved in good work; I could not stop talking about it. Two of my friends called board members to express their support for my involvement. Here was my chance to engage in community leadership and to honor my belief in the value of service. T he eagerly awaited call
The field of dentistry is growing by leaps and bounds. This is primarily due to the fact that dental care, like other medical care fields, is currently seeing a rise in the number of patients accessing treatment. The dental hygienist plays a key role in providing this treatment. A hygienist can now expect a good salary, has flexible working hours and is able to access numerous benefits. So what does a dental hygienist do and what kind of training do they need?Anyone, regardless of race, gender or ethnic background can become a dental hygienist. The education required include
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