n model), you are paid on the back end for consumption. The important thing to keep in mind is that without consumption, NOBODY GETS PAID. You can have 10,000 people in your downline, but if nobody is using the product, then nobody gets paid. Consumption of product is what allowsIn the network marketing and MLM industry, distributors are often told that they need to find 2 types of people to put into their business: Product Users (consumers), or business builders (people that are trying to make money with the business). Often, it is presented as a mutually exclusive option, meaning that a person is either a business builder OR a product user. When operating and attempting to grow a downline, networkers and MLM’ers are usually encouraged to focus their efforts on acquiring business builders if they are trying to grow a business. In theory, it only makes sense. If you want a business, and specifically if you want leaders, then find business builders. If you just want to help people enjoy the product, find product users. Right?

Wrong.

This line of logic makes sense on paper, but I’m sure we can all recall certain theories that made tons of sense on paper, but didn’t work in reality.

Network marketing, or multi-level marketing, is not an industry. It is a compensation model. Instead of being paid on the front end for consumption (like a traditional retail-compensation model), you are paid on the back end for consumption. The important thing to keep in mind is that without consumption, NOBODY GETS PAID. You can have 10,000 people in your downline, but if nobody is using the product, then nobody gets paid. Consumption of product is what allows

y exclusive option, meaning that a person is either a business builder OR a product user. When operating and attempting to grow a downline, networkers and MLM’ers are usually encouraged to focus their efforts on acquiring business builders if they are trying to grow a business. In theory, it only makes sense. If you want a business, and specifically if you want leaders, then find business builders. If you just want to help people enjoy the product, find product users. Right?

Wrong.

This line of logic makes sense on paper, but I’m sure we can all recall certain theories that made tons of sense on paper, but didn’t work in reality.

Network marketing, or multi-level marketing, is not an industry. It is a compensation model. Instead of being paid on the front end for consumption (like a traditional retail-compensation model), you are paid on the back end for consumption. The important thing to keep in mind is that without consumption, NOBODY GETS PAID. You can have 10,000 people in your downline, but if nobody is using the product, then nobody gets paid. Consumption of product is what allows

theory, it only makes sense. If you want a business, and specifically if you want leaders, then find business builders. If you just want to help people enjoy the product, find product users. Right?

Wrong.

This line of logic makes sense on paper, but I’m sure we can all recall certain theories that made tons of sense on paper, but didn’t work in reality.

Network marketing, or multi-level marketing, is not an industry. It is a compensation model. Instead of being paid on the front end for consumption (like a traditional retail-compensation model), you are paid on the back end for consumption. The important thing to keep in mind is that without consumption, NOBODY GETS PAID. You can have 10,000 people in your downline, but if nobody is using the product, then nobody gets paid. Consumption of product is what allows

ll recall certain theories that made tons of sense on paper, but didn’t work in reality.

Network marketing, or multi-level marketing, is not an industry. It is a compensation model. Instead of being paid on the front end for consumption (like a traditional retail-compensation model), you are paid on the back end for consumption. The important thing to keep in mind is that without consumption, NOBODY GETS PAID. You can have 10,000 people in your downline, but if nobody is using the product, then nobody gets paid. Consumption of product is what allows

n model), you are paid on the back end for consumption. The important thing to keep in mind is that without consumption, NOBODY GETS PAID. You can have 10,000 people in your downline, but if nobody is using the product, then nobody gets paid. Consumption of product is what allows MLM companies to cut distributor checks. Nobody gets paid on simply recruiting and sponsoring.

Why is this important?

Well, if you’re trying to build a business and generate revenue with network marketing as vehicle to that end, then it’s absolutely imperative to your business that you have a distribution channel that focuses on consumption.

So here’s the big question: How do you do that? How do you build a distribution channel from scratch that emphasizes consumption?

Like this: You lead with your product or service.

I’ll say it again: Lead with your product or service.

Instead of focusing all your efforts on going out there and trying to find other people to blow up your downline for you, focus your efforts on finding those consumers that are already demonstrating a need, want, or desire for your particular product or service. Then, you simply position yourself in their pathway of consumption. By presenting them with a product solution, and then showing them the “opportunity” as a means of subsidizing their usage of that product (get the product for free) or even as a w