and encapsulated the problem. Simon Ambrose, an MA from Cambridge University was given the challenge of presenting saleable products on a daytime TV channel. The results cost the channel thousands of pounds in losses.

His presentation of quite basic products resulted in an endless flurry of OK, OK, OK,OK – right, yes, now, alright, so, and…. And so it went on.

Even Sir Alan Sugar in a moment of irony questioned… ‘How many times is his going to say OK? Get hi

Industry is losing billions of pounds every year because of poor communication skills.

To be honest, in my thirty years in industry they have always been a cause of concern.

Last week's edition of BBC's The Apprentice was all the evidence we needed to accept that enough is enough and something must be done - but what?

A few years ago I was working on an IT project with some young guns in London. The head of department announced that he planned a seminar where each of his team leaders would have to present their team's activities and justify their existence.

After the spluttering and choking, I had never seen a room empty so quickly.

Most of these guys had worked for the company for some time, experienced professionals, and they should all have had the skills to comfortably overcome this hurdle.

But nobody wanted to present their case. Nobody wanted to stand up in front of their peers and sell themselves and their teams.

I had never heard so many excuses. Some were already saying that they wouldn't be available, even though a date hadn't been set. Some had decided to delegate to a subordinate and another spin on that was to pass the poisoned chalice to a contractor – he could always be fired easily and everybody understands the concept of the sacrificial lamb.

There really is a serious problem in our educational development when experienced executives are unable to express themselves in public with confidence, coherence and clarity.

When the day of the seminar arrived, a number of team leaders were either ill, absent without leave or mysteriously whisked off to New York or Paris diligently pursuing their team's A-rated goals. No time for seminars.

It was a great embarassment when the departmental head called the event off at short notice and at great expense.

Last week's edition of The Apprentice demonstrated and encapsulated the problem. Simon Ambrose, an MA from Cambridge University was given the challenge of presenting saleable products on a daytime TV channel. The results cost the channel thousands of pounds in losses.

His presentation of quite basic products resulted in an endless flurry of OK, OK, OK,OK – right, yes, now, alright, so, and…. And so it went on.

Even Sir Alan Sugar in a moment of irony questioned… ‘How many times is his going to say OK? Get him

where each of his team leaders would have to present their team's activities and justify their existence.

After the spluttering and choking, I had never seen a room empty so quickly.

Most of these guys had worked for the company for some time, experienced professionals, and they should all have had the skills to comfortably overcome this hurdle.

But nobody wanted to present their case. Nobody wanted to stand up in front of their peers and sell themselves and their teams.

I had never heard so many excuses. Some were already saying that they wouldn't be available, even though a date hadn't been set. Some had decided to delegate to a subordinate and another spin on that was to pass the poisoned chalice to a contractor – he could always be fired easily and everybody understands the concept of the sacrificial lamb.

There really is a serious problem in our educational development when experienced executives are unable to express themselves in public with confidence, coherence and clarity.

When the day of the seminar arrived, a number of team leaders were either ill, absent without leave or mysteriously whisked off to New York or Paris diligently pursuing their team's A-rated goals. No time for seminars.

It was a great embarassment when the departmental head called the event off at short notice and at great expense.

Last week's edition of The Apprentice demonstrated and encapsulated the problem. Simon Ambrose, an MA from Cambridge University was given the challenge of presenting saleable products on a daytime TV channel. The results cost the channel thousands of pounds in losses.

His presentation of quite basic products resulted in an endless flurry of OK, OK, OK,OK – right, yes, now, alright, so, and…. And so it went on.

Even Sir Alan Sugar in a moment of irony questioned… ‘How many times is his going to say OK? Get hi

and their teams.

I had never heard so many excuses. Some were already saying that they wouldn't be available, even though a date hadn't been set. Some had decided to delegate to a subordinate and another spin on that was to pass the poisoned chalice to a contractor – he could always be fired easily and everybody understands the concept of the sacrificial lamb.

There really is a serious problem in our educational development when experienced executives are unable to express themselves in public with confidence, coherence and clarity.

When the day of the seminar arrived, a number of team leaders were either ill, absent without leave or mysteriously whisked off to New York or Paris diligently pursuing their team's A-rated goals. No time for seminars.

It was a great embarassment when the departmental head called the event off at short notice and at great expense.

Last week's edition of The Apprentice demonstrated and encapsulated the problem. Simon Ambrose, an MA from Cambridge University was given the challenge of presenting saleable products on a daytime TV channel. The results cost the channel thousands of pounds in losses.

His presentation of quite basic products resulted in an endless flurry of OK, OK, OK,OK – right, yes, now, alright, so, and…. And so it went on.

Even Sir Alan Sugar in a moment of irony questioned… ‘How many times is his going to say OK? Get hi

le to express themselves in public with confidence, coherence and clarity.

When the day of the seminar arrived, a number of team leaders were either ill, absent without leave or mysteriously whisked off to New York or Paris diligently pursuing their team's A-rated goals. No time for seminars.

It was a great embarassment when the departmental head called the event off at short notice and at great expense.

Last week's edition of The Apprentice demonstrated and encapsulated the problem. Simon Ambrose, an MA from Cambridge University was given the challenge of presenting saleable products on a daytime TV channel. The results cost the channel thousands of pounds in losses.

His presentation of quite basic products resulted in an endless flurry of OK, OK, OK,OK – right, yes, now, alright, so, and…. And so it went on.

Even Sir Alan Sugar in a moment of irony questioned… ‘How many times is his going to say OK? Get hi

and encapsulated the problem. Simon Ambrose, an MA from Cambridge University was given the challenge of presenting saleable products on a daytime TV channel. The results cost the channel thousands of pounds in losses.

His presentation of quite basic products resulted in an endless flurry of OK, OK, OK,OK – right, yes, now, alright, so, and…. And so it went on.

Even Sir Alan Sugar in a moment of irony questioned… ‘How many times is his going to say OK? Get him off?'

The real problem is that we often mistake academic achievement for intelligence, we often mistake intelligence for charisma, and we often expect the intelligent and charismatic to be excellent communicators.

It's not fair to single Simon out as he is just one of hunderds of thousands of young executives who cannot present a coherent message. Simon was doing his best, but I wonder about the standard of his role models. However, I was concerned that his colleague Naomi, suggested that he had taken lessons in public speaking.

There is a problem – and in the business community, we must face up to it.

Poor communication costs the economy billions of pounds every year in terms of wasted time in meetings, briefings and more formal dissemination of verbal information. How can we expect our managers to become excellent communicators without the required training.

Speaking is a skill and like any other skill, it can easily be developed with professional assistance and supportive feedback.

At the next opportunity, please watch The Apprentice, The Dragons' Den or Channel 5's excellent ‘Selling Yourself'. How many of these people enhance their credibility in their presentations?

Is there somebody in your company destroying its credibility?

Copyright (c) 2007 The College Of Public Speaking