lution

In your byline (those few lines after the end of the article), always clearly state what action you want the reader to take: visit a website or a blog, claim a course, sign up for an ezine, etc.

So, to communicate with and persuade your audience that you are THE expert and authority, you must publish high quality articles on the right topics and for the right audience

This is the Virtuous Triangle of article marketing

In other art

Article writing is just a tactic among many others, so what we are going to see here can easily be adapted for PR, ads, telemarketing, ...

The aim is always to create or change your target market's opinions/perceptions and behaviors

In dealing with your audience's opinions/perceptions, you must strike a delicate balance between on the one hand "He's one of us", i.e. make them identify with you, empathy, ...

and, on the other hand "He knows what we do not know", i.e. make them recognize your expertise and authority. You must both empathize with and distance yourself from your audience

As a marketer, you must absolutely study and know your audience inside out. Noone can do this for you.

The audience determines the message, the medium and the style, i.e. what sort of conversations you hold and how you will converse with them

Here are the main elements of an article:

1) A compelling title

You know what you audience is interested in, don't you? Well, mention it in the title, and if possible even mention your audience, ex. How SMBs can successfully invest in China

or Freelancers--How to Beat the "Feast and Famine Syndrome" in 3 months

Since "what you audience is interested in" is precisely the keyword they type into the search engine searchbox, the article will be quickly indexed by search engines and easily found by eager searchers

2) Say what you're going to say, say it, and then say you've said it (intro, body, conclusion)

3) Call to action (in the byline)

You can structure your article in many different ways, but the 3-part structure is probably the most efficient

Ex. The problem

The situation before the problem is solved

The situation after the problem has been solved

or: Tips (intro, tips, conclusion)

or: story, problem, solution

In your byline (those few lines after the end of the article), always clearly state what action you want the reader to take: visit a website or a blog, claim a course, sign up for an ezine, etc.

So, to communicate with and persuade your audience that you are THE expert and authority, you must publish high quality articles on the right topics and for the right audience

This is the Virtuous Triangle of article marketing

In other arti

t we do not know", i.e. make them recognize your expertise and authority. You must both empathize with and distance yourself from your audience

As a marketer, you must absolutely study and know your audience inside out. Noone can do this for you.

The audience determines the message, the medium and the style, i.e. what sort of conversations you hold and how you will converse with them

Here are the main elements of an article:

1) A compelling title

You know what you audience is interested in, don't you? Well, mention it in the title, and if possible even mention your audience, ex. How SMBs can successfully invest in China

or Freelancers--How to Beat the "Feast and Famine Syndrome" in 3 months

Since "what you audience is interested in" is precisely the keyword they type into the search engine searchbox, the article will be quickly indexed by search engines and easily found by eager searchers

2) Say what you're going to say, say it, and then say you've said it (intro, body, conclusion)

3) Call to action (in the byline)

You can structure your article in many different ways, but the 3-part structure is probably the most efficient

Ex. The problem

The situation before the problem is solved

The situation after the problem has been solved

or: Tips (intro, tips, conclusion)

or: story, problem, solution

In your byline (those few lines after the end of the article), always clearly state what action you want the reader to take: visit a website or a blog, claim a course, sign up for an ezine, etc.

So, to communicate with and persuade your audience that you are THE expert and authority, you must publish high quality articles on the right topics and for the right audience

This is the Virtuous Triangle of article marketing

In other art

ng title

You know what you audience is interested in, don't you? Well, mention it in the title, and if possible even mention your audience, ex. How SMBs can successfully invest in China

or Freelancers--How to Beat the "Feast and Famine Syndrome" in 3 months

Since "what you audience is interested in" is precisely the keyword they type into the search engine searchbox, the article will be quickly indexed by search engines and easily found by eager searchers

2) Say what you're going to say, say it, and then say you've said it (intro, body, conclusion)

3) Call to action (in the byline)

You can structure your article in many different ways, but the 3-part structure is probably the most efficient

Ex. The problem

The situation before the problem is solved

The situation after the problem has been solved

or: Tips (intro, tips, conclusion)

or: story, problem, solution

In your byline (those few lines after the end of the article), always clearly state what action you want the reader to take: visit a website or a blog, claim a course, sign up for an ezine, etc.

So, to communicate with and persuade your audience that you are THE expert and authority, you must publish high quality articles on the right topics and for the right audience

This is the Virtuous Triangle of article marketing

In other art

ger searchers

2) Say what you're going to say, say it, and then say you've said it (intro, body, conclusion)

3) Call to action (in the byline)

You can structure your article in many different ways, but the 3-part structure is probably the most efficient

Ex. The problem

The situation before the problem is solved

The situation after the problem has been solved

or: Tips (intro, tips, conclusion)

or: story, problem, solution

In your byline (those few lines after the end of the article), always clearly state what action you want the reader to take: visit a website or a blog, claim a course, sign up for an ezine, etc.

So, to communicate with and persuade your audience that you are THE expert and authority, you must publish high quality articles on the right topics and for the right audience

This is the Virtuous Triangle of article marketing

In other art

lution

In your byline (those few lines after the end of the article), always clearly state what action you want the reader to take: visit a website or a blog, claim a course, sign up for an ezine, etc.

So, to communicate with and persuade your audience that you are THE expert and authority, you must publish high quality articles on the right topics and for the right audience

This is the Virtuous Triangle of article marketing

In other articles, we go into the details of article writing, market research, niche marketing, etc.

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