Atricle Dump - Writing and Speaking

Internet Marketing - Information Overload
Visit any Internet marketing forum on the ‘net, and inevitably you’ll find dozens of newbie ‘net marketers worried and intimidated that they’re being inundated with endless offers and promises of fast cash.Information overload is creating a huge pitfall for Internet marketers who don’t yet know how to make it a profitable venture. They discover quickly that there are many roads to riches, but they don’t know which one to choose.What often ends up happening is that the Internet marketing novice decides to take many paths at once to see which one has the most profit potential. This is a mistake, because their attention is divided and no one venture ever becomes monetized.The result is that they give up, soured on the entire Internet marketing experience when all it would take to correct the mistake is focus and follow through. Those who are in t

their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media

2. E-mail Your Release
E-mail your media release to each contact. Do not mass mail to your list. Address each contact by name and ensure correct spelling. Have a “catchy” subject line and stress the benefits you are offering their readers, listeners and viewers within the release. To test your release, contact the first five and measure your results. If the response is poor or non-existent, review your release to determine if it is written to stimulate interest. Then send it to the next five, and so on.

2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it.

Guidelines for Web Page Optimization
Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.2) List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the ti

Some authors find it difficult to call the media to promote their books. Many of us are either introverted, working full-time or, quite frankly, we don’t like to feel like we’re either bothering someone or asking for something. I like to think of it as human nature getting in the way of our book promotion goals.

If you are not a PR professional, then you have two choices to obtain your piece of the PR pie for your book:

• Compete with PR professionals using traditional methods to cultivate media contacts and develop excellent follow up skills, or

• Use technology and under the radar tactics to accomplish both

A Word of Caution
Regardless of which technique you chose to use, you still need to have something of interest to offer the media. Just having written a book may be okay to get some courtesy coverage in your local newspaper, however, unless you are a celebrity or controversial, it will not produce your desired results. You need to spend time upfront determining what you can offer that the media will want to share with their readers, listeners or viewers.

One suggestion is to become an expert on a niche topic that is associated with your book’s theme. For example, if you’ve written a novel about how your main character faced or overcame a particular hardship or illness, you can offer quality information that will help others who are experiencing the same challenges.

Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.

How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals

To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.

Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.

The PR “Shotgun” Approach

1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.

2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:

PR Web - http://www.prweb.com

MediaSyndicate - http://www.mediasyndicate.com

Free-News-Release - http://www.free-news-release.com

Press Release Spider - http://www.pressreleasespider.com

3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.

The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.

1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media

Home Business Software Will Help Start Your Business
Purchasing home business software is an essential first step on the road to starting your own business. No matter what attracted you to the business world, having your own business can be one of the most rewarding and challenging endeavors. Anyone can join the business world whether you are a housewife, a secretary, a teacher, or a student.Everyone that decides to start a venture faces the same challenges: writing a business plan, budgeting, marketing your company. Home business software can help you with these steps and start you off on the right foot.Many home business software programs offer a complete package with more than one application. To start a new business, it demands more than spirit and drive. Beginning on a solid foundation helps to give your idea a fighting chance. You want to do everything you can to ensure success. Home business

heir readers, listeners or viewers.

How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals

The PR “Shotgun” Approach

PR Web - http://www.prweb.com

MediaSyndicate - http://www.mediasyndicate.com

Free-News-Release - http://www.free-news-release.com

Press Release Spider - http://www.pressreleasespider.com

The Mathematics of a Firefight
When you examine the mathematics of a firefight, it’s easy to see why the big company usually wins. Let’s say that the Red squad with nine soldiers meets a Blue squad with six. Red has a 50 percent numerical superiority over the Blue. 9 versus 6. Or it could be 90 versus 60 or 9000 versus 6000. It makes no difference what the number are, the principle is the same.Let’s also say that, on the average, one out of every three shots will inflict a casualty.After the first volley, the situation will have changed drastically. Instead of a 9 to 6 advantage, Red would have a 7 to 3 advantage. From a 50 percent superiority in force to a more than 100 percent superiority.The same deadly multiplication effect continues with the passage of time.After the second volley, the score would be 6 to 1 in favor of Red.After the third volley, Blue would

contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.

The PR “Shotgun” Approach

PR Web - http://www.prweb.com

MediaSyndicate - http://www.mediasyndicate.com

Free-News-Release - http://www.free-news-release.com

Press Release Spider - http://www.pressreleasespider.com

Make Your Internet Marketing Promotions Painless To Read And Easy Buy From
I got an email the other day from a student of mine who wanted to know why his online sales letters were bombing. When I took a look at his strategy, the answer was obvious.You see, what he was doing was sending a long-winded sales email that then sent them to a website with a long copy sales letter.And I told him to take his email, chop it down into one or two sentences and then send them to his website.In other words, send out a short email briefly describing the benefit of what you are selling in an enticing and teasing way...and let that send them to your long sales letter.Reason why this works so well is because if your short copy does its job -- gets them interested and wanting to know more -- it will be much easier for them to take the time to read your long copy letter without clicking away or getting distracted.In fact, pe

reporters and producers by posting it to the free press release distribution Websites including:

PR Web - http://www.prweb.com

MediaSyndicate - http://www.mediasyndicate.com

Free-News-Release - http://www.free-news-release.com

Press Release Spider - http://www.pressreleasespider.com

Evaluation II
As I said in Part I everyone in the insane asylum looks normal, but at least the doctors are sane. Unfortunately, in the insane asylum known as the stock market all the doctors (brokers) are also insane.The doctors in the insane asylum went to medical school to learn how to treat the patients so the could get well. On Wall Street you go to the doctor (broker) who is supposed to help you become financially well, maybe wealthy. Almost none of these Wall Street experts ever learned their profession. They have all been taught the three great prescriptions that make no sense at all: Do Your Research, Buy and Hold and Dollar Cost Averaging. This is what the brokerage houses teach.As I said previously research is worthless, as it will not tell you if a stock is going to go up. Buy and Hold is taught the wrong way. It is OK to Buy and Hold as long as the stock

their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media

Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.

3. Call and Leave a Message after Hours

Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:

“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your content and why her readers will love it). In addition to e-mailing it on (Date), I also faxed it to you. My phone number is _________. If you have any questions or need more information, please call or e-mail me. Again, my phone number is ___________.”

4. Follow Up E-mail Then wait two days and follow up again by e-mail.

Subject line: Follow up: Your release title. Ms _______, How are you? I am following up to see if you are planning to use my release on_______. I feel that your readers will benefit_______________ (State benefits, solutions, etc.)

If you have any questions, please feel free to contact me.

Thank you, Name / Phone number / Media Kit URL

Conclusion
With this technique, you are productively making several media contacts in less time and “surrounding” them with your release to ensure that they read it. You are also creating a content-rich Website that the media can find in the search engines.

When the media does express interest, remember to be professional, friendly and get them to like you.

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When you are in business and considering opening a new factory, industrial unit or business you must be wise as to keep things quiet. Why you ask? Well if you are in a limited industry sub-sector you may find that the equipment makers in the industry have a network and the word spreads like wild-fire in the industry.

If you want a small business opportunity that will allow you to start with some small seed capital and build wealth quickly then this is the opportunity for you. You can learn it quickly, operate it around an hour a day from the comfort of your arm chair and take advantage of the world’s biggest business.

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Atricle Dump - Under the Radar Tactics for PR Challenged Authors

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