Atricle Dump - Writing and Speaking

Where Does It All Start?
People will say that service starts with training. Actually, service starts with HIRING. HIRING the right people is the first step in spectacular service. You need to hire people who:1. Have a pleasant attitude. Attitude is key in customer care. No one can serve properly with a bad attitude.2. Have a service mindset. You need to find people who want to serve. Who have experience serving. Who needs someone who stares out the window and waits for their shift to be over? That's not making you money!3. Are willing to learn to serve. THIS is where the training comes in. And it's essential. You simply cannot drop people on

ent, Bob Diforio, had my book cover emblazed on a coffee mug. The mug can also serve double duty as a candy dish. If you work in an office, give one to the receptionist to use as a candy dish, that way every visitor to the office will see it.

*An acrylic holder: You can make your own holder or order one from a promotional item company. Hang the holder on your car window to hold your postcards. Whenever you stop at a store, pull out your holder. Passersby can take a postcard while you are shopping.

*Clothing: Make this a family event. Have your book cover, website address and succinct information

Delayed Gratification and Money (or, Marshmallows and Your Financial Health)
Between 1968 and 1974, researcher Walter Mischel conducted what would later become known as the famous Stanford marshmallow test. Mischel studied children between the ages of four and five. He left each child in a room with a marshmallow, telling them that he would return in 15-20 minutes; he explained that if they hadn’t eaten the marshmallow by the time he returned, he would reward them. Fourteen years later, Mischel followed up on the children: those who had not eaten the marshmallow were more self-motivated, educationally successful, and emotionally intelligent. This study proved that the ability to wait for delayed gratification

Whether you have just completed your first, third or fifth book you want to see it succeed. Book promotion is a daunting task that can leave even a seasoned publicist floundering for ideas. There are thousands of books jockeying for the readers’ attention and you want your book to be their first choice. Promoting a book is like being a cross between Houdini and a detective. You have got to sleuth for creative promoting avenues then magically tie them to your book to maximize revenue-generating publicity.

With these super easy tips, you can promote your book like a pro. Promoting should be done off and on-line. Your goal is not only to be creative but to garner as much publicity for your book as possible. On all the items listed below be sure to include your book cover, website address, contact information, and, always a must, ordering information.

*Magnetic signs: We have all seen these signs on vehicles advertising everything from AVON to plumbing services. Why not use them to promote your book? Full-color magnetic signs placed on the sides of your car are the ultimate advertising tools. If your daily commute is anything like mine, an hour each way to work, hundreds of people can see them on a daily basis. They are relatively cheap. Depending on the size and design you choose, you can get a pair ranging from $18.00 to $85.00. All you have to do is email the company the verbiage, a succinct description of your book, website address and a .JPEG of your book cover. Be sure to review the proof they send you. The company can have a custom sign to you within three to five business days.

*Create your own blog: Blog, what a funny sounding word, it almost sounds like you are regurgitating lunch. But trust me there is nothing funny about it. Having a blog has become one of the coolest and in some cases most profitable things on the Web. Blog, nickname for web log, is an online personal journal on which you can add links to your favorite sites. A blog can take your diary ramblings and turn them into a publicity-generating machine. Depending on the popularity of your blog it can receive more than one hundred thousand hits a day. A blog provides an excellent venue to showcase your writing in addition to keeping your fans abreast on what is going on with you. Be sure to include a link on your blog that point visitors back to your main website for them to read an excerpt of your book and to purchase it.

*A mug: My agent, Bob Diforio, had my book cover emblazed on a coffee mug. The mug can also serve double duty as a candy dish. If you work in an office, give one to the receptionist to use as a candy dish, that way every visitor to the office will see it.

*Clothing: Make this a family event. Have your book cover, website address and succinct information o

How Good Free Web Hosting Servers Really Are?
There are a number of websites offering free web hosting. Tripod.com or geocities.com being the most popular among them. So, the question is : Are free servers really good?Well, the answer is simple. You don’t get anything free in life and same goes for the net.To be frank, some of the websites host you on really fast high-end servers even with your free account, but there are many drawbacks still.To start with, nearly every free server puts up this huge banner right on top of every page in return for their free service. This is totally annoying and not desired at any cost.To further increase their unusabilit

line. Your goal is not only to be creative but to garner as much publicity for your book as possible. On all the items listed below be sure to include your book cover, website address, contact information, and, always a must, ordering information.

*Clothing: Make this a family event. Have your book cover, website address and succinct information

10 Ways to Advertise Your Business
If you have a work at home business that you run over the internet with a website you will need to get the word out and attract people to your site. There are several ways to do this. Just remember to have a budget and stick to it. Make a plan and do something every day to advertise your work at home business. It is a competitive world out there so try to be unique and original.Your advertising needs to pop out at people to get their attention. If they’ve seen it a hundred times, they’re not going to pay attention to yours. Make your potential customers want to see what you have to offer and want to keep coming back for more. It c

s. They are relatively cheap. Depending on the size and design you choose, you can get a pair ranging from $18.00 to $85.00. All you have to do is email the company the verbiage, a succinct description of your book, website address and a .JPEG of your book cover. Be sure to review the proof they send you. The company can have a custom sign to you within three to five business days.

*Clothing: Make this a family event. Have your book cover, website address and succinct information

Blog Internet Advertising Made Easy
Seriously pursuing blog Internet advertising income is easy can dramatically increase virtually any blogger's revenue and has in the past made the life of many a blogger much more profitable.Blog Internet advertising is made very easy when you sit down and devise a plan on how you are going to attract and generate advertising at your blog. It is really that simple. What you should be able to come up with in the end is a sort of made easy system for selling internet advertising at your blog. What is a system? A system like a production system, recruitment system and so on is a laid down procedure and process. In this case a special

itable things on the Web. Blog, nickname for web log, is an online personal journal on which you can add links to your favorite sites. A blog can take your diary ramblings and turn them into a publicity-generating machine. Depending on the popularity of your blog it can receive more than one hundred thousand hits a day. A blog provides an excellent venue to showcase your writing in addition to keeping your fans abreast on what is going on with you. Be sure to include a link on your blog that point visitors back to your main website for them to read an excerpt of your book and to purchase it.

*Clothing: Make this a family event. Have your book cover, website address and succinct information

Top Ten Tips For Hiring A Senior Executive
There is no more important decision than choosing the people at the top or your organization. After all, they will hire or approve everyone else in the company, set the tome for values and make virtually all key decisions that will mean success or failure every business day.A structured approach to hiring that includes all of the following items must ALWAYS be followed for any senior level hire (VP and above), where the cost of mistake can often be a six-figure sum. Understand the direction in which the Board of Directors wants to take the company over the next few years and how the requisite skills are represented or missing on

*Clothing: Make this a family event. Have your book cover, website address and succinct information on your book emblazed on a T-shirt, baseball cap, sweatpants, etc. Have family members wear their T-shirts and/or baseball caps whenever the opportunity presents itself. At the gym, out shopping, or just out getting ice cream. There’s no better walking billboard than your loved ones.

*Advertise on http://www.classmates.com: The creation of this website has allowed individuals to keep in touch with or renew acquaintances from years past. For a nominal fee you can send an announcement of your new book to the alumni of your high school and college. Although they restrict you from adding a URL to your announcement, you can still add information that will get noticed. For example I used: Desiree Day has just published her novel Crazy Love. Interested readers can then Google me to find my website.

*Independent Book Sellers (IBS): By now you should know the names of all the IBS within a one hundred mile radius of your home. A number of them collect demographical information on their customers, such as name, mailing address and email address. This is vital information that you can use in promoting your book. Contact the owner to see if they are willing to mail out your promotional materials. However; if they do mail your information, be prepared to pay postage.

*You: Keep a copy of your book with you at all times. Just having it is bound to elicit questions. This is an especially excellent technique if you are on public transportation. Anyone within three feet of you is bound to ask what you are reading. Also have a supply of your postcards to pass out to everyone you meet.

Do not forget that you can also promote your book by writing articles, facilitating a workshop, volunteer as a panelist, and joining an assortment of professional associations and organizations.

You can tack your postcards on local bulletin boards, post your web site on Yahoo and MSN groups, have a friend host a book signing/reading party and, finally, send press releases to independent booksellers.

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So many businesses need to ramp up their customer service efforts. They believe that their customer service is top notched, but that is not what the customers say. This false belief and arrogant thought process can kill any business. Failure to look around, survey customers, correct problems and give customers what they want is very common.

Loan as a term has always been made sense to us a burden, an act of carrying liability and is often used as a derogatory thought. But in the modern day life, which is based in large part on money, financial debt has a huge influence.

Credit problems often act as a major deterrent in closing a home loan deal. That too a deal which will be preferred by a potential customer? Those with great credit and satisfactory repayment record do not face any problem in getting the home mortgage deal of their desire. But going by the conventional wisdom, those with credit problems are ineligible to access cheap money to buy a house on mortgage and that lenders do not offer them what they want.

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