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Atricle Dump - Media Dynamo Secrets
As the implications of globalization have sunk into the business world, the idea of what a company should be has changed. Not long ago they were institutions—buildings and factories with workers who drove to work in the morning and punched out at night.Business models have become much more customer centered since those days. It’s not about your company or your staff, or even your product—your business is about your customers and what they want. This shift in focus has led to many companies experimenting with different structures in order to discover how to meet their customer’s needs at the lowest cost and for the highest profit.One of the most effective ways of doing this is outsourcing. Companies define their core competencies and then look to outside contractors to meet their other needs. Marketing, printing, archiving, human resources—for every business function, there are other businesses that specialize in providing it. Microsoft now employs between 4,000 and 5,750 temporary and contract workers.Benefits of Outsourcing Outsourcing allows businesses to focus on their distinctive core competencies, the specialties that the business is based on and that help it achieve competitive advantage.Because they are working within their specialties, companies that provide outsourced services can often work on a project in a faster, more efficient and more sustained way than an in house team could.Outsourcing allows businesses to better asses future costs because the company providing the outsourced services must clearly estimate and propose costs.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if yo
My parents were fond of the expression: “You can catch a lot more flies with honey than with vinegar!”Exactly, and the same logic applies to snaring customers.Most of us who do business to business selling have to get through secretarial screening, or at least handle these sentries deftly, if we hope to catch the decision maker. But we err, by sounding too cagey, too strategic, and generally, not agreeable enough.We can change this and get better results by altering slightly a key exchange with the screener.For example, let’s say I’m calling for Yoda, you know that hard to catch fellow, with the light saber and Zen-like expressions.I’ll call and ask for Yoda, please.“He stepped out. Can I take a message?”At this moment, many will reply, “No, I’ll try him later.”This sounds evasive.Instead be agreeable.Say, “Sure, do you expect he’ll be back in the next hour, or so?”The screener will probably give you the information you need.“Yes, he’ll be back in 15-20 minutes.”Then, it’s easy to say thanks and that you’ll call back.By the way, your voice is fresh on her mind, so when you do call, she’ll recognize you, and probably put you right through.You may have noticed that I never gave her that message that she asked to take for me; only an affirmative reply, right?This is a very, very powerful technique.By saying “Sure,” you throw her off the scent, she feels successful, you’ve been nice, and she’ll disclose information and be cooperative from that moment, on.That’s just one example of the power o
Remember the call letters of the special station, WPEI-AM.. If you bear these in mind, you'll always be a success. What is WPEI-AM? With Preparation and Enthusiasm, I Am Magnificent! There's no reason you can't be a media dynamo and sell thousands of dollars worth of books. The opportunity awaits.
Pre-Interview Tactics
Re-read your book. Months, sometimes years, will have passed since you wrote the book. While few reviewers will read your baby cover to cover, some will. It's most embarrassing if they ask you a question from the book that stumps you.
Write a mission statement. This is a 20- to 30-word statement, covering the core thrust of your book. It will help you get—and stay—focused as you think through the interview process.
Request an advertising media kit. This is typically used by the station to sell ads. It will help you pinpoint the demographics and target audience of radio stations. This allows you to slant your comments more specifically to the appropriate listening audience.
Think of ways to help people relate. If you must use statistics, equate them to something listeners and viewers can get a handle on. Rather than saying X number of Americans suffer from a certain disease, break it down to one in X Americans suffer from . . . Get the idea?
Use controversy whenever possible. There's no question that controversy sells books. Of course it also leaves you more vulnerable. You must be able to express yourself effectively and know your facts. It takes a cool and confident person to handle antagonistic people during a call-in show. Develop a list of possible hooks. What will work on one show will flop on another. If you offer several approaches, you're more likely to intrigue a producer with one of them. While the main thrust of a book might be about parenting, there could be angles for grandparents, step-parents, and foster-parents. These might parallel a news issue. And what about completely parentless children who live on the streets? Perhaps you could even turn this into a story about abortion—showing the plight of unwanted children.
Contact the right person. Always get the name of the appropriate producer and the correct spelling so you can direct correspondence to the right individual. After a couple of weeks, follow-up with a phone call. Speak only to the producer or guest booker. There's no point in trying to woo an assistant or even the host. These people don't typically decide who will appear. Once reaching the proper party, you'll only have a minute or two for your pitch. Be polite, persistent, and prepared. Consider using email as a contact and/or follow-up mechanism.
Offer to help set up a program. Many shows depend on a panel of complementary or opposing guests. As the expert, you know the field better than the producer does. By volunteering to take over responsibility for setting up a program, you put yourself in a power position. An extraordinary program can often be developed around dissimilar viewpoints or with related experts.
Prepare for the hard questions. This way you'll never be caught off guard. If you have a controversial book, be sure you know the other side of the issue. And if you're asked a question you find yourself stumbling over, write it down after the interview so you can practice how to handle it better the next time.
Think in term of "sound bites." These are short, pithy, provocative statements covering the three or four main points you want to address during the interview. Politicians, CEO's, and others adept at media interface often talk in sound bites. Thus, they're very quotable. Once you have these three or four sound bites as a skeleton, you can then flesh them out no matter what length interview you have. If you only have a few minutes, you won't get much beyond the three points. Yet if you're going to be on for half an hour on a radio show, you can embellish each point with stories or examples to enrich the message.
Practice aloud. Use a tape recorder and listen to how you sound. Critique the way you're coming across. Note not only voice inflection but also pacing and organization.
Give away a freebie. This might take the form of a quiz, a checklist, or a "tips" flier. Always ask listeners to send you a self-addressed, stamped envelope. Of course, you will also include ordering information for the book when you receive freebie requests.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if you
More people than ever are looking at overseas property investment as a way to make money.Properties are cheaper and there are some big gains to be made, but a large amount of investors when buying overseas property investment fail to balance the risk reward correctly and lose.Here we will outline some basic overseas property guidelines to ensure that you have the best chance possible of making a solid gain on your investment.Track recordWould you buy any investment without a track record? Probably not, but many investors do this when they buy overseas property investment.They simply want cheap property and the biggest gain possible but this more often than not ends up in big losses.They are tempted to buy new markets that could take off.The big variable here is “could” Sure, if it takes off then big gains could be made but why take the risk?1. Buy a property market with a track recordYou want to know the overseas property market you are buying has a track record of solid gains and low downside risk. Property trends go on for a long time and the fact you missed the start doesn’t matter.Buying into the trend will mean you are buying a POPULAR area and chances are it will get more popular.2. Looking for future potentialWhen buying an overseas property as an investment look for solid reasons why the investment will rise in the coming years, so look for:1. Rising foreign capital and migration to the country 2. A general consensus that the country is accepted as safe and a good location 3. There is a solid reason for
Request an advertising media kit. This is typically used by the station to sell ads. It will help you pinpoint the demographics and target audience of radio stations. This allows you to slant your comments more specifically to the appropriate listening audience.
Think of ways to help people relate. If you must use statistics, equate them to something listeners and viewers can get a handle on. Rather than saying X number of Americans suffer from a certain disease, break it down to one in X Americans suffer from . . . Get the idea?
Use controversy whenever possible. There's no question that controversy sells books. Of course it also leaves you more vulnerable. You must be able to express yourself effectively and know your facts. It takes a cool and confident person to handle antagonistic people during a call-in show. Develop a list of possible hooks. What will work on one show will flop on another. If you offer several approaches, you're more likely to intrigue a producer with one of them. While the main thrust of a book might be about parenting, there could be angles for grandparents, step-parents, and foster-parents. These might parallel a news issue. And what about completely parentless children who live on the streets? Perhaps you could even turn this into a story about abortion—showing the plight of unwanted children.
Contact the right person. Always get the name of the appropriate producer and the correct spelling so you can direct correspondence to the right individual. After a couple of weeks, follow-up with a phone call. Speak only to the producer or guest booker. There's no point in trying to woo an assistant or even the host. These people don't typically decide who will appear. Once reaching the proper party, you'll only have a minute or two for your pitch. Be polite, persistent, and prepared. Consider using email as a contact and/or follow-up mechanism.
Offer to help set up a program. Many shows depend on a panel of complementary or opposing guests. As the expert, you know the field better than the producer does. By volunteering to take over responsibility for setting up a program, you put yourself in a power position. An extraordinary program can often be developed around dissimilar viewpoints or with related experts.
Prepare for the hard questions. This way you'll never be caught off guard. If you have a controversial book, be sure you know the other side of the issue. And if you're asked a question you find yourself stumbling over, write it down after the interview so you can practice how to handle it better the next time.
Think in term of "sound bites." These are short, pithy, provocative statements covering the three or four main points you want to address during the interview. Politicians, CEO's, and others adept at media interface often talk in sound bites. Thus, they're very quotable. Once you have these three or four sound bites as a skeleton, you can then flesh them out no matter what length interview you have. If you only have a few minutes, you won't get much beyond the three points. Yet if you're going to be on for half an hour on a radio show, you can embellish each point with stories or examples to enrich the message.
Practice aloud. Use a tape recorder and listen to how you sound. Critique the way you're coming across. Note not only voice inflection but also pacing and organization.
Give away a freebie. This might take the form of a quiz, a checklist, or a "tips" flier. Always ask listeners to send you a self-addressed, stamped envelope. Of course, you will also include ordering information for the book when you receive freebie requests.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if yo
When I started my first website, I started looking for as many article directories with high page rank as possible to submit my article to. It did not take long to realize that some lower page rank directories generated more traffic for my article, in turn generating more viewers to my site. While it is true that some of the most popular article directories provide great results, it is important to remember that page rank is not everything.If you are a somewhat experienced Webmaster and you have been submitting articles for some time here is a good way to find these valuable, hidden article directories. Copy the title of a few of your older articles and do a google search. Most likely the top spot and possibly the second and third are from well established directories. Now think of all of the article directories that are out there. I would take a stab in the dark and say there are around fifty thousand of them. Now look at the rest of the results. If you use an article submitter service it is much easier to see my point. Say you submit your article to 200 directories. The first page of results probably shows a few directories that you have never even heard of. These are the valuable, secret directories.So how do they provide such great results? They do this my optimizing their site. Here are a few things you should look for in an article directory before you submit your article to it:- Do the links in the signature block contain a no follow tag? If so, this is not the directory to submit to. A no follow tag will prevent your link from gaining page rank from the publishers page.- Is t
Contact the right person. Always get the name of the appropriate producer and the correct spelling so you can direct correspondence to the right individual. After a couple of weeks, follow-up with a phone call. Speak only to the producer or guest booker. There's no point in trying to woo an assistant or even the host. These people don't typically decide who will appear. Once reaching the proper party, you'll only have a minute or two for your pitch. Be polite, persistent, and prepared. Consider using email as a contact and/or follow-up mechanism.
Offer to help set up a program. Many shows depend on a panel of complementary or opposing guests. As the expert, you know the field better than the producer does. By volunteering to take over responsibility for setting up a program, you put yourself in a power position. An extraordinary program can often be developed around dissimilar viewpoints or with related experts.
Prepare for the hard questions. This way you'll never be caught off guard. If you have a controversial book, be sure you know the other side of the issue. And if you're asked a question you find yourself stumbling over, write it down after the interview so you can practice how to handle it better the next time.
Think in term of "sound bites." These are short, pithy, provocative statements covering the three or four main points you want to address during the interview. Politicians, CEO's, and others adept at media interface often talk in sound bites. Thus, they're very quotable. Once you have these three or four sound bites as a skeleton, you can then flesh them out no matter what length interview you have. If you only have a few minutes, you won't get much beyond the three points. Yet if you're going to be on for half an hour on a radio show, you can embellish each point with stories or examples to enrich the message.
Practice aloud. Use a tape recorder and listen to how you sound. Critique the way you're coming across. Note not only voice inflection but also pacing and organization.
Give away a freebie. This might take the form of a quiz, a checklist, or a "tips" flier. Always ask listeners to send you a self-addressed, stamped envelope. Of course, you will also include ordering information for the book when you receive freebie requests.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if yo
To most of us, retirement was that much sought after reward of peaceful tranquillity that we were to be automatically rewarded after a long, hard life of toiling for companies or government-controlled organizations.In reality these days, nothing could be further from the truth.Imagine getting up one morning in the middle of winter, bus pass in one hand, and pension book in the other, to the grim reality that instead of having a regular monthly income that just about covered your outgoings, that income had been replaced by the very generous handout from the State laughingly called a pension.Wow, ?85 per week for a single person, and about ?120 for a couple. Well, at least the house was paid for so there is no rent or mortgage outgoings.With the average earnings in the UK being around ?20,000, and with both of you working, it was amazing how you always managed to spend just a little more than your joint incomes.But of course, the Government has announced it will re-introduce a sort of earnings related pension - but not until at least 2012.Then of course, there is the question of the ownership of the house. What were your plans here? Pass it on to your children, or sell it and move into rented accommodation?Well, if you were planning on keeping it, for whatever reason, you had better make sure you remain fit and healthy (both of you) as a report released earlier this year showed that over 50% of us will have to sell your family home just to meet horrendously high home care costs, as the local authorities will no longer be able to afford to pay for this support.
Prepare for the hard questions. This way you'll never be caught off guard. If you have a controversial book, be sure you know the other side of the issue. And if you're asked a question you find yourself stumbling over, write it down after the interview so you can practice how to handle it better the next time.
Think in term of "sound bites." These are short, pithy, provocative statements covering the three or four main points you want to address during the interview. Politicians, CEO's, and others adept at media interface often talk in sound bites. Thus, they're very quotable. Once you have these three or four sound bites as a skeleton, you can then flesh them out no matter what length interview you have. If you only have a few minutes, you won't get much beyond the three points. Yet if you're going to be on for half an hour on a radio show, you can embellish each point with stories or examples to enrich the message.
Practice aloud. Use a tape recorder and listen to how you sound. Critique the way you're coming across. Note not only voice inflection but also pacing and organization.
Give away a freebie. This might take the form of a quiz, a checklist, or a "tips" flier. Always ask listeners to send you a self-addressed, stamped envelope. Of course, you will also include ordering information for the book when you receive freebie requests.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if yo
If you want a fast and easy way to make money, a plug in profit site may be right for you. Although this is a great way to start making money, the fact of the matter is that in order to be successful with a plug in profit site you are going to have to do a bit of work. After all, there is no such thing as a free lunch! But with that being said, a plug in profit site can surely help you to get on the right path to making money online. The most important thing to remember is that a plug in profit site will not start making you money until you devote enough time to the process.Generally speaking, a plug in profit site is more or less a website that allows you to start making money without having to set up too much on your own. Basically, you are supposed to be able to start using the site and making money from day one. While this is good in theory, it does not always work out like this.Here are three reasons that you should consider a plug in profit site if you want to make money online.1. With a plug in profit site you do not have to worry about all the costs and time that goes along with building your own website from scratch. Many people waste thousands of dollars and hours of time trying to their website just the way that they want it. While there is nothing wrong with this, it can surely turn into a lost cause if things do not work out as you thought they would.2. You do not need a lot of skill in order to take advantage of a plug in profit site. After all, one of these sites is set up for you to start making money from day one. Of course you
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if you package six interviews or more in one session. It's extremely unnerving to wonder whether you've covered a point in this interview—or two interviews back. In Phoenix I appeared on seven shows in one day. The last one was a nightmare. My memory became mangled. I couldn't remember if I was making a fresh point—or repeating something I'd had already discussed on this program!
Conducting the Interview
Use the name of the host or hostess occasionally. We all like to hear our own names, and it behooves you to make a good impression with this person. Develop a stalling phrase. This will be a big help if you're asked a question you aren't immediately ready to answer. Something like "that's a very good question" gives you a few seconds to organize your thoughts. So does repeating the question.
Keep conversation generic. Don't mention a specific time of day, dates, holidays, comments about the weather, or make any statements that would otherwise date your interview. Many taped programs are run in subsequent time slots. If you've said "good morning," however, talked about some current issue in the news, or mentioned a holiday, this precludes using that interview for future airing.
Avoid jargon. Your listening or viewing audience will not understand insider terminology or acronyms. Be sure you're talking so everyone can comprehend your message.
Keep the interview fresh, upbeat, and stimulating. If you're not passionate about your book, how do you expect other people to be?
Project and perform. If you're doing a radio "phoner" from your home or office, get a longer telephone cord. Standing or walking while actually delivering your message will give you a more powerful, resonating presence. Movement also helps release tension.
Mention the title of your book several times. Referring to "my book" doesn't help people if they've recently tuned in and don't know what your book is. How can they go to a book store and order "my book"? There are ways to insert your title without being obnoxious. Here are the things we say: "At the end of our Complete Guide to Self-Publishing we include a Publishing Timetable. It gives fail-safe step-by-step guidance on what to do when . . ." Or "What readers tell us they like most about The Complete Guide to Self-Publishing is . . ." Or "The eight strategies we talk about in The Complete Guide to Self-Publishing cover . . ."
Link your topic to current events. While this isn't always possible, many times a book can be given fresh life by connecting it with a newsworthy item. Watch for ways to make your subject more timely by piggybacking on what's presently hot.
Avoid "yes" and "no" answers. Even if you're given a closed-end question that requires a yes or no, embellish it by taking the topic a step further. Such comments as, "The reason for this is . . ." allows you to carry the interview forward.
Being Sensational on Radio
Do wonders from your home or office. Radio phoners are very popular today. This is a process where a radio station from anywhere in the country calls you long distance at a pre-arranged time. The interview is conducted by telephone. It is a super way to save travel expenses and still get your message to the far corners of America. But, don't use an instrument with a "call waiting" feature. This is very disruptive in an interview. Throat lubricant tip. For radio interviews you do from home, keep a glass of slightly warm water laced with lemon juice handy. If your throat begins to tighten, this is a great lubricant.
Begin with a bang. If you're listening to a radio show and someone new comes on who sounds lethargic or boring, you flip the dial. Right? Don't cause that yourself. Be animated and excited about your topic! If possible, it's a good idea to experience the show before you appear on it. Notice the time length of the interviews, the format, what the host or hostess is like. Is he cordial or adversarial toward guests? Does She seem well prepared, or is it up to the guest to carry the interview? Knowing these things in advance will help you to be more effective.
Rehearse, then converse. Once you know where you're going and you've prepared yourself, relax! Have a friendly conversation with the host or hostess. Think in terms of a coffee-table chat as opposed to a formal presentation. There's nothing worse than parroting a scripted message. Have pertinent information written down. In the excitement of an interview, you can go blank at the most embarrassing times. If you always have your toll-free number and your web site address written down, you'll have a back-up system if you don't immediately remember specific information.
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