Atricle Dump
#1 in Business Subscribe Email Print

You are here: Home > Business > Entrepreneurialism > One Of The Easiet Yet Most Often Overlooked Way To Aquire Lawn Care Customers

Tags

  • small
  • people
  • months
  • selling price
  • complete account
  • small properties

  • Links

  • Debt Consolidation - Benefits And Options
  • Why Now is Especially the Right Time to Invest In a Piece of Florida near Disney
  • The Uncreative Business Practice of Creative Labs
  • Atricle Dump - One Of The Easiet Yet Most Often Overlooked Way To Aquire Lawn Care Customers

    Brand Identity and the CEO
    This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?” he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful (and not so successful) branding programs.There are a lot of reasons to embark on a major corporate branding program, but from the point of view of a CEO, most of them are simply not compelling. For many years I have watched marketers and design managers struggle to get large scale identity programs funded and supported by senior-most management. Even though there are clear breakdowns caused by the existing identity systems and designers believe they are presenting a clear, rational justification for investment…their attempts are rebuffed mor
    reement in place ( which you said there is ) then this will push the price up too. So it could be worth as much as 2 or 3 months revenue depending on the situation.

    - What about the other $40,000 worth of contracts? Are they commercial or residential? Are they long term customers or brand new ( the longer that the selling company has served the customer the more likely that the customer will trust that he or she is being treated fairly -- and will accept you as the new contractor ). The $9,000 you mentioned seems a little steep but it really boils down to the value of the other customers on his list.

    - Ask to see his books -- you have the right to examine them. Ask him to provide job costing information so that you can see if the customers are profitable. Ask for a complete account history of all his customers. Ask to see them now, not at the end of the year. If he does not want to produce them, be prepared to call off the deal.

    - I am leery about going a full year doing the work for h

    Ace the Interview, Land the Job
    If you truly want to land the pharmaceutical sales career of your dreams then you have to ace the interview. You can’t just show up mind you, you have to entice the interviewer and make them really and truly want to hire you. After all you’re likely vying for a limited position and there are lots of qualified candidates out there, perhaps they may even have similar educational backgrounds or work histories. But, an interview is your time to shine. It is your time to let your qualifications flow through.You can’t view the process with trepidation. Instead you have to take it head on. Consider it your one opportunity to truly let the hiring committee know why you are perfect for the pharmaceutical position. Your time to let them first hand, your persuasive selling skills. Sell yourself and prove that you are indeed suitable for the job.
    Suggestions on buying lawn care customer accounts.

    When you are trying to get your lawn care business to grow, there are many ways to gain new customers. A very simple yet often over looked method is to simply buy them from another lawn care operator. These ideas came from our free e-book Be A Lawn Care Business Rebel.

    Instead of trying all these different tactics to gain new customers, what if you simply bought them from another company? Eric of Lepping Lawn & Landscape asked "Is there a basic valuation when buying an existing mowing business from another company? The company is reasonably large and would like to get out of the residential lawn business."

    Joel Larusic of http://www.mowboy.com and author of Start and Run A Landscaping Business said "This is a very good question . . . one that comes up a lot. It is touched on in pages 63-64 of my book but I can give you the short answer here.

    As a very general rule I would say that a residential customer is worth about the value of one month's revenue. However, it may be more or less depending on a several factors:

    1 ) Where you live? In my area, residential customers are not all that hard to come by so it is not likely to go much higher than 1 month's revenue. If you live in a ‘tighter' area, be prepared to spend a little more.

    2 ) Is there a signed contract? How long is the contract for ( 1 year, 2 years ). This will affect the price too.

    3 ) How much do the customers spend in extras each year. If they spend a lot in extra work consistently then expect to pay a little more for them.

    4 ) Are the customers new? In other words, what is the existing customer loyalty like. If they are new to the seller, they are likely to drop you after you buy them. If they have been around for a while they will likely trust the decision of the seller to have you take over.

    In any case do your due diligence in researching the customers. Find out the answers to the above questions and ask for job costing information on each of the customers so you can see what the actual profit of the job is. Also ask for a complete accounting record for each customer ( do they pay on time? ). Work with the seller to come up with a suitable transfer period. At the least, have them write a letter of explanation/introduction. Ideally though, they would personally introduce you and perhaps even work side-by-side with your for a few weeks to ease the transition for the customer."

    Bruce from Scott Maintenance Company asked "I am currently operating a business in which I am buying from another company who is getting out of the business. The selling price is the value of 1 year on a 2 year service contract in which I perform the service and the seller gets the money for that year. In return I get the balance of his customer list. The business gross per year is approx. $50,000 CDN. I am guessing that I am paying him about $9,000 for the 1 contract which is approx 1- large and 4 small properties. This deal is verbal only. I want to write up some form of "transfer" or "non-compete" agreement. If you have any comments I would appreciate them."

    Joel LaRusic responded by saying "buying customers is a great way to build your business but there are some important things to consider.

    I would use caution proceeding with your deal. Currently your seller is holding all the cards. I am assuming that, for the first year, you are doing the work and he is getting the money? ( as opposed to you getting the cheques and then paying him ). So he is in control of the money. As well, he has indicated only verbally that he will hand over all of his $50,000 in contracts at the end of the year. Short answer then is that you are smart to demand both a signed agreement regarding the conditions of the sale and a non-competition agreement. Consider these other points too.

    - General rule of thumb for buying customers is that they are worth about 1 month revenue. If they are commercial you'll pay a little more and if there is a signed multi-year agreement in place ( which you said there is ) then this will push the price up too. So it could be worth as much as 2 or 3 months revenue depending on the situation.

    - What about the other $40,000 worth of contracts? Are they commercial or residential? Are they long term customers or brand new ( the longer that the selling company has served the customer the more likely that the customer will trust that he or she is being treated fairly -- and will accept you as the new contractor ). The $9,000 you mentioned seems a little steep but it really boils down to the value of the other customers on his list.

    - Ask to see his books -- you have the right to examine them. Ask him to provide job costing information so that you can see if the customers are profitable. Ask for a complete account history of all his customers. Ask to see them now, not at the end of the year. If he does not want to produce them, be prepared to call off the deal.

    - I am leery about going a full year doing the work for hi

    How to Offer Delightful Customer Service Part-1: Relate
    Our arrival was just over twelve hours late. With a wind chill well into double digits below zero and the snow falling so heavily the windshield wipers could barely keep the windshield clear. The driver guided the limo under the heated portico in front of the resort. Learning my lesson many years ago, it is my practice to arrive no less than 24 hours in advance of a speaking engagement, and today that practice paid off handsomely. Although it was close to 1:00 am, there was still time to settle in and relax before my late morning presentation. That is, if my reservation had not been given away, as some hotels have a practice of doing.The doors opened automatically and an attentive young man graciously offered a warm welcome, took charge of my overnight bag, and led me to the reception desk while inquiring how my day had been thus far. As w
    f one month's revenue. However, it may be more or less depending on a several factors:

    1 ) Where you live? In my area, residential customers are not all that hard to come by so it is not likely to go much higher than 1 month's revenue. If you live in a ‘tighter' area, be prepared to spend a little more.

    2 ) Is there a signed contract? How long is the contract for ( 1 year, 2 years ). This will affect the price too.

    3 ) How much do the customers spend in extras each year. If they spend a lot in extra work consistently then expect to pay a little more for them.

    4 ) Are the customers new? In other words, what is the existing customer loyalty like. If they are new to the seller, they are likely to drop you after you buy them. If they have been around for a while they will likely trust the decision of the seller to have you take over.

    In any case do your due diligence in researching the customers. Find out the answers to the above questions and ask for job costing information on each of the customers so you can see what the actual profit of the job is. Also ask for a complete accounting record for each customer ( do they pay on time? ). Work with the seller to come up with a suitable transfer period. At the least, have them write a letter of explanation/introduction. Ideally though, they would personally introduce you and perhaps even work side-by-side with your for a few weeks to ease the transition for the customer."

    Bruce from Scott Maintenance Company asked "I am currently operating a business in which I am buying from another company who is getting out of the business. The selling price is the value of 1 year on a 2 year service contract in which I perform the service and the seller gets the money for that year. In return I get the balance of his customer list. The business gross per year is approx. $50,000 CDN. I am guessing that I am paying him about $9,000 for the 1 contract which is approx 1- large and 4 small properties. This deal is verbal only. I want to write up some form of "transfer" or "non-compete" agreement. If you have any comments I would appreciate them."

    Joel LaRusic responded by saying "buying customers is a great way to build your business but there are some important things to consider.

    I would use caution proceeding with your deal. Currently your seller is holding all the cards. I am assuming that, for the first year, you are doing the work and he is getting the money? ( as opposed to you getting the cheques and then paying him ). So he is in control of the money. As well, he has indicated only verbally that he will hand over all of his $50,000 in contracts at the end of the year. Short answer then is that you are smart to demand both a signed agreement regarding the conditions of the sale and a non-competition agreement. Consider these other points too.

    - General rule of thumb for buying customers is that they are worth about 1 month revenue. If they are commercial you'll pay a little more and if there is a signed multi-year agreement in place ( which you said there is ) then this will push the price up too. So it could be worth as much as 2 or 3 months revenue depending on the situation.

    - What about the other $40,000 worth of contracts? Are they commercial or residential? Are they long term customers or brand new ( the longer that the selling company has served the customer the more likely that the customer will trust that he or she is being treated fairly -- and will accept you as the new contractor ). The $9,000 you mentioned seems a little steep but it really boils down to the value of the other customers on his list.

    - Ask to see his books -- you have the right to examine them. Ask him to provide job costing information so that you can see if the customers are profitable. Ask for a complete account history of all his customers. Ask to see them now, not at the end of the year. If he does not want to produce them, be prepared to call off the deal.

    - I am leery about going a full year doing the work for h

    Getting (Dis)Connected
    My friend purchased a desktop publishing computer from a major online computer hardware vendor.She ordered the powerful stand-alone workstation configured just the way she wanted, with a large monitor, big hard disk and high-speed graphics card. At the same time, she purchased a top-of-the-line scanner and laser printer.When the components arrived, she could not find the cable to connect her computer with the printer. Naturally, she was concerned and called the vendor. The vendor told her she should buy a cable from a local computer shop.That’s absurd! If she wanted to go shopping for computer parts, she might as well buy the whole system from her local vendor.People buy online for convenience, not to be sent shopping locally for missing cables.My friend protested.The vendor told her to carefully read the p
    each of the customers so you can see what the actual profit of the job is. Also ask for a complete accounting record for each customer ( do they pay on time? ). Work with the seller to come up with a suitable transfer period. At the least, have them write a letter of explanation/introduction. Ideally though, they would personally introduce you and perhaps even work side-by-side with your for a few weeks to ease the transition for the customer."

    Bruce from Scott Maintenance Company asked "I am currently operating a business in which I am buying from another company who is getting out of the business. The selling price is the value of 1 year on a 2 year service contract in which I perform the service and the seller gets the money for that year. In return I get the balance of his customer list. The business gross per year is approx. $50,000 CDN. I am guessing that I am paying him about $9,000 for the 1 contract which is approx 1- large and 4 small properties. This deal is verbal only. I want to write up some form of "transfer" or "non-compete" agreement. If you have any comments I would appreciate them."

    Joel LaRusic responded by saying "buying customers is a great way to build your business but there are some important things to consider.

    I would use caution proceeding with your deal. Currently your seller is holding all the cards. I am assuming that, for the first year, you are doing the work and he is getting the money? ( as opposed to you getting the cheques and then paying him ). So he is in control of the money. As well, he has indicated only verbally that he will hand over all of his $50,000 in contracts at the end of the year. Short answer then is that you are smart to demand both a signed agreement regarding the conditions of the sale and a non-competition agreement. Consider these other points too.

    - General rule of thumb for buying customers is that they are worth about 1 month revenue. If they are commercial you'll pay a little more and if there is a signed multi-year agreement in place ( which you said there is ) then this will push the price up too. So it could be worth as much as 2 or 3 months revenue depending on the situation.

    - What about the other $40,000 worth of contracts? Are they commercial or residential? Are they long term customers or brand new ( the longer that the selling company has served the customer the more likely that the customer will trust that he or she is being treated fairly -- and will accept you as the new contractor ). The $9,000 you mentioned seems a little steep but it really boils down to the value of the other customers on his list.

    - Ask to see his books -- you have the right to examine them. Ask him to provide job costing information so that you can see if the customers are profitable. Ask for a complete account history of all his customers. Ask to see them now, not at the end of the year. If he does not want to produce them, be prepared to call off the deal.

    - I am leery about going a full year doing the work for h

    Imprinted Advertising Specialties
    An Advertising Specialty imprinted with a promotional message is known as Imprinted Advertising Specialty. The usage of Advertising Specialties is extremely popular in the corporate world as gifts for their clients and employees as well as other high-profile people. These Imprinted Specialties are also regarded as promotional products, giveaways and ad-incentives. These specialties are a popular product even amongst non-profit organizations like schools, clubs etc.The Imprinted Advertising Specialties also act as a great way to improve your marketing and public relations among consumers, businesses, volunteers, benefactors, employees, communities, etc. The Imprinted Advertising Specialty is used for developing business contacts or thanking existing customers for their patronage. The idea behind giving people an Imprinted Advertising Specialt
    up some form of "transfer" or "non-compete" agreement. If you have any comments I would appreciate them."

    Joel LaRusic responded by saying "buying customers is a great way to build your business but there are some important things to consider.

    I would use caution proceeding with your deal. Currently your seller is holding all the cards. I am assuming that, for the first year, you are doing the work and he is getting the money? ( as opposed to you getting the cheques and then paying him ). So he is in control of the money. As well, he has indicated only verbally that he will hand over all of his $50,000 in contracts at the end of the year. Short answer then is that you are smart to demand both a signed agreement regarding the conditions of the sale and a non-competition agreement. Consider these other points too.

    - General rule of thumb for buying customers is that they are worth about 1 month revenue. If they are commercial you'll pay a little more and if there is a signed multi-year agreement in place ( which you said there is ) then this will push the price up too. So it could be worth as much as 2 or 3 months revenue depending on the situation.

    - What about the other $40,000 worth of contracts? Are they commercial or residential? Are they long term customers or brand new ( the longer that the selling company has served the customer the more likely that the customer will trust that he or she is being treated fairly -- and will accept you as the new contractor ). The $9,000 you mentioned seems a little steep but it really boils down to the value of the other customers on his list.

    - Ask to see his books -- you have the right to examine them. Ask him to provide job costing information so that you can see if the customers are profitable. Ask for a complete account history of all his customers. Ask to see them now, not at the end of the year. If he does not want to produce them, be prepared to call off the deal.

    - I am leery about going a full year doing the work for h

    What Is The Perfect Office Chair?
    Office chairs come in all shapes, sizes and colors. Ergonomics tells us about a healthy design for the office chair. Chairs can come with adjustable parts. Yet, the human body also comes in a variety of shapes and sizes.Some are tall some are short. Some require a bigger chair width and some would prefer a smaller width. Sadly, the body cannot be as flexible as an ergonomic office chair! Although, it is not possible to find the 'perfect' office chair to suit everybody, it is quite possible to adjust us to all types of seating arrangements.You do a lot of sitting around as part of our lifestyles. You sit at park benches, at home in front of the TV, in the car and spent most of your time in the office sitting on the chairs. With so many different types of chairs, it is not possible to lug around the 'perfect' chair.Yo
    reement in place ( which you said there is ) then this will push the price up too. So it could be worth as much as 2 or 3 months revenue depending on the situation.

    - What about the other $40,000 worth of contracts? Are they commercial or residential? Are they long term customers or brand new ( the longer that the selling company has served the customer the more likely that the customer will trust that he or she is being treated fairly -- and will accept you as the new contractor ). The $9,000 you mentioned seems a little steep but it really boils down to the value of the other customers on his list.

    - Ask to see his books -- you have the right to examine them. Ask him to provide job costing information so that you can see if the customers are profitable. Ask for a complete account history of all his customers. Ask to see them now, not at the end of the year. If he does not want to produce them, be prepared to call off the deal.

    - I am leery about going a full year doing the work for him. Working together for a couple of months makes good sense and helps make the transaction smooth for the customer . . . but a year? If possible offer to reduce this time even if you have to pay some cash. A year is a long time and if things get awkward half way through, you will likely end up with the short end of the stick.

    - Having said that put everything in writing whatever you decide to do. Record customer names, addresses, revenue and costs. Make sure the selling company agrees to help you with a smooth transaction ( ie by writing letters explaining the situation and assuring customers that quality will not drop ) and document this in the signed agreement too. As well, as you mentioned, put that the selling company cannot compete against you ( at least for the customers on the list ) for 2 years or so.

    There is a lot to consider and a lot to lose here so caution and prudence is key. If you have any doubt, talk to a lawyer and/or an accountant to help you with the deal."

    Build the business of your dreams. Remember to Dream It, Build It, Gopher It.

    For more info on starting and running your own successful lawn care business please visit our site at http://www.gophersoftware.com To learn more about the lawn care business watch our show GopherHaul and listen to our podcasts. All are free to download, visit http://www.gophergraphics.com For free lawn care marketing material such as flyers, door hangers, web templates and lawn care business contracts visit http://www.gophersoftware.com For a free 30 day trial download of our Gopher lawn care business billing and scheduling software visit http://www.gophersoftware.com

    Keywords: lawn care business software landscaper landscaping Gopher GopherHaul Marketing Advertising Entrepreneur

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.articledump.net/article/16042/articledump-One-Of-The-Easiet-Yet-Most-Often-Overlooked-Way-To-Aquire-Lawn-Care-Customers.html">One Of The Easiet Yet Most Often Overlooked Way To Aquire Lawn Care Customers</a>

    BB link (for phorums):
    [url=http://www.articledump.net/article/16042/articledump-One-Of-The-Easiet-Yet-Most-Often-Overlooked-Way-To-Aquire-Lawn-Care-Customers.html]One Of The Easiet Yet Most Often Overlooked Way To Aquire Lawn Care Customers[/url]

    Related Articles:

    Why People Fail in Mail Order

    Winning Is an All-The-Time Thing!

    Introduction to Project Managment

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com