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  • Atricle Dump - Freelance Copywriter Secrets: You're Really Just Selling Aspirin

    7 Ways to Cut Loose from Old Sales Thinking
    Sooner or later, we all backslide into old ways of thinking about selling that lead us down the wrong path with potential clients.A few weeks ago, I had a phone conversation with Julie, who has been struggling with the old-style selling methods that her
    > What is going to happen to the wife and children you claim you love if you fail to provide for them after your death?

    Will they remember you fondly as a wonderful father and husband? Or will they remember you as the guy who let them down when they needed you most? Pretty strong stuff isn’t it? But I bet it sol

    Use A Press Release To Explode Your Business Presence
    Most business owners fail to see the benefit of using press releases as a way to get their online or offline businesses known. Because of this very fact those who do use them will drive a lot of new business to their online or offline business if done properly.
    We freelance copywriters sometimes get too caught up in our work and try too hard to make it an intellectual exercise. But we need to remind ourselves we are not writing literature, we are selling on paper.

    To keep myself grounded, and to remind myself that I am a freelance copywriter not a poet, I will often tell myself, you’re really just selling aspirin.”

    What do I mean? Simply this: every product, every service I write about is really a solution to a problem. And problems cause pain, and a person in pain reaches for what? That’s right, an aspirin.

    In short, it is a way to remind myself that I am writing about a solution to a problem my reader has.

    So regardless of what I am writing about, I am really writing about aspirin.

    But what about those people who have become so used to their pain that they hardly notice it anymore? Can writing about a solution work if the person has come to accept their problem as just a part of life that they have to cope with?

    You bet it can. Sometimes I have to bang the drums two inches away from the person with a splitting headache to remind her that she has a headache. I’m doing her a favor, really. Why should someone just learn to live with pain when I can give her a cure?

    Take a look at these words taken from an actual life insurance ad:

    What is going to happen to the wife and children you claim you love if you fail to provide for them after your death?

    Will they remember you fondly as a wonderful father and husband? Or will they remember you as the guy who let them down when they needed you most?

    Pretty strong stuff isn’t it? But I bet it sold
    The Webmaster's Assistant
    There are many tools available to a webmaster to analyse website traffic allowing them to monitor the number of visitors, see what pages have been accessed and even the length of time each visitors spends accessing the website.However, despite the consid
    really just selling aspirin.”

    What do I mean? Simply this: every product, every service I write about is really a solution to a problem. And problems cause pain, and a person in pain reaches for what? That’s right, an aspirin.

    In short, it is a way to remind myself that I am writing about a solution to a problem my reader has.

    So regardless of what I am writing about, I am really writing about aspirin.

    But what about those people who have become so used to their pain that they hardly notice it anymore? Can writing about a solution work if the person has come to accept their problem as just a part of life that they have to cope with?

    You bet it can. Sometimes I have to bang the drums two inches away from the person with a splitting headache to remind her that she has a headache. I’m doing her a favor, really. Why should someone just learn to live with pain when I can give her a cure?

    Take a look at these words taken from an actual life insurance ad:

    What is going to happen to the wife and children you claim you love if you fail to provide for them after your death?

    Will they remember you fondly as a wonderful father and husband? Or will they remember you as the guy who let them down when they needed you most?

    Pretty strong stuff isn’t it? But I bet it sol
    Opening A Dollar Store - Don't Leave Customers Standing
    Are you opening a dollar store? If so, you will likely hear about the importance of customer service. However, most of the time this information is focused on providing customer service as customers are shopping in your store. What you may not hear is the impor
    has.

    So regardless of what I am writing about, I am really writing about aspirin.

    But what about those people who have become so used to their pain that they hardly notice it anymore? Can writing about a solution work if the person has come to accept their problem as just a part of life that they have to cope with?

    You bet it can. Sometimes I have to bang the drums two inches away from the person with a splitting headache to remind her that she has a headache. I’m doing her a favor, really. Why should someone just learn to live with pain when I can give her a cure?

    Take a look at these words taken from an actual life insurance ad:

    What is going to happen to the wife and children you claim you love if you fail to provide for them after your death?

    Will they remember you fondly as a wonderful father and husband? Or will they remember you as the guy who let them down when they needed you most?

    Pretty strong stuff isn’t it? But I bet it sol
    The Top 10 Article Marketing Mistakes
    In no particular order, here are 10 of the most common mistakes that Article Writers make:# 1) Creating an un-targeted title: The title of an article is arguably the most important factor in getting it read. If the title is not eye-catching or int
    u bet it can. Sometimes I have to bang the drums two inches away from the person with a splitting headache to remind her that she has a headache. I’m doing her a favor, really. Why should someone just learn to live with pain when I can give her a cure?

    Take a look at these words taken from an actual life insurance ad:

    What is going to happen to the wife and children you claim you love if you fail to provide for them after your death?

    Will they remember you fondly as a wonderful father and husband? Or will they remember you as the guy who let them down when they needed you most?

    Pretty strong stuff isn’t it? But I bet it sol
    Optimizing Your Restaurant Menu For Wintertime Dining
    In wintertime, your restaurant guests tastes and requests will change. When it gets cold outside, people tend to want food and drinks that will warm them up and make them feel cozy and comfortable. Here are some suggestions for optimizing your wintertime restau
    > What is going to happen to the wife and children you claim you love if you fail to provide for them after your death?

    Will they remember you fondly as a wonderful father and husband? Or will they remember you as the guy who let them down when they needed you most? Pretty strong stuff isn’t it? But I bet it sold life insurance.

    But usually you won’t have to bang that drum to make them feel their own pain. More often than not, they are all too aware of their problems and pain. All you have to do is offer them the aspirin.

    So next time you get all bogged down writing copy, just remember…all you’re really doing is selling aspirin.

    COPYRIGHT(C)2006, Charles Brown. All rights reserved.

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