Can Small PR Firms Deliver Huge Results?
They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environments from rockets and orange juice to product recalls and indicted CEOs.But, chances are the top producers among small PR firms have built their businesses on a premise like this one:People act on their own perception of the facts before them, which leads to predictable behaviors about wh

Do Your Organisation's Measurements Support Its Goals?
Organisational Overview In very general terms, organisations process inputs received from resources into outputs delivered to their stakeholders. For business concerns the inputs are capital, labour, materials and technology. These are converted into products and services for customers and financial returns for investors and other financial stakeholders. Visit the url below for illustration.http://www.leapfrogalliance.com/ezgrphx/biz.jpgWhat Is a Press Release?

A press release is a short news story about your company, service or product. It is usually one-to-three double-spaced pages long and appears in a newspaper or trade journal. It is not an advertisement, but is a short informative account of something newsworthy.

Why Write a Press Release?

1. Free publicity – when a newspaper or trade journal editor prints your news story, it alerts the public to your business. And you don’t have to pay for expensive advertising space.

2. Can be more effective than advertising – because a press release is a news story, it has more credibility than an advertisement. Studies have shown that press releases generate more responses from potential customers than ads do.

So people take more notice of your press release than your ad.

Format of an Effective Press Release

Your press release should answer the six journalistic questions:

• who – Who is the main actor?

• what – What happened?

• when – When did it happen?

• where – Where did it happen?

• why – Why did it happen?

• how – How did it happen?

Your press release should also take the form of an “inverted pyramid,” with the most important facts in the first paragraph, less important facts in the second etc. The reader should get the essence of the press release from the first para.

Also, your press release must be:

1 Well timed – must relate to something about to occur or that has just taken place.

2 Brief – keep it short and to the point.

3 Well written – correct spelling and grammar.

4 Factual – keep to provable facts.

Email Press Releases That Work

Email press releases are generally shorter than hard-copy press releases, say around 450 words.

Line lengths no longer than around 65 characters.

or trade journal editor prints your news story, it alerts the public to your business. And you don’t have to pay for expensive advertising space.

2. Can be more effective than advertising – because a press release is a news story, it has more credibility than an advertisement. Studies have shown that press releases generate more responses from potential customers than ads do.

So people take more notice of your press release than your ad.

Format of an Effective Press Release

Your press release should answer the six journalistic questions:

• who – Who is the main actor?

• what – What happened?

• when – When did it happen?

• where – Where did it happen?

• why – Why did it happen?

• how – How did it happen?

Your press release should also take the form of an “inverted pyramid,” with the most important facts in the first paragraph, less important facts in the second etc. The reader should get the essence of the press release from the first para.

Also, your press release must be:

1 Well timed – must relate to something about to occur or that has just taken place.

2 Brief – keep it short and to the point.

3 Well written – correct spelling and grammar.

4 Factual – keep to provable facts.

Email Press Releases That Work

Email press releases are generally shorter than hard-copy press releases, say around 450 words.

Line lengths no longer than around 65 characters

p>So people take more notice of your press release than your ad.

Format of an Effective Press Release

Your press release should answer the six journalistic questions:

• who – Who is the main actor?

• what – What happened?

• when – When did it happen?

• where – Where did it happen?

• why – Why did it happen?

• how – How did it happen?

Your press release should also take the form of an “inverted pyramid,” with the most important facts in the first paragraph, less important facts in the second etc. The reader should get the essence of the press release from the first para.

Also, your press release must be:

1 Well timed – must relate to something about to occur or that has just taken place.

2 Brief – keep it short and to the point.

3 Well written – correct spelling and grammar.

4 Factual – keep to provable facts.

Email Press Releases That Work

Email press releases are generally shorter than hard-copy press releases, say around 450 words.

Line lengths no longer than around 65 characters

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• how – How did it happen?

Your press release should also take the form of an “inverted pyramid,” with the most important facts in the first paragraph, less important facts in the second etc. The reader should get the essence of the press release from the first para.

Also, your press release must be:

1 Well timed – must relate to something about to occur or that has just taken place.

2 Brief – keep it short and to the point.

3 Well written – correct spelling and grammar.

4 Factual – keep to provable facts.

Email Press Releases That Work

Email press releases are generally shorter than hard-copy press releases, say around 450 words.

Line lengths no longer than around 65 characters

has just taken place.

2 Brief – keep it short and to the point.

3 Well written – correct spelling and grammar.

4 Factual – keep to provable facts.

Email Press Releases That Work

Email press releases are generally shorter than hard-copy press releases, say around 450 words.

Line lengths no longer than around 65 characters. And paras no longer than three sentences – much easier, onscreen, to read narrow columns of text and short paras.

Also, don’t send extra material, like photos, to a reporter in your email (can take a long time to download – reporters are busy people). Instead, you can post these to a website for easy reference.

And remember, the most important parts of your email press release are the subject header and subject line. These should catch the reader’s eye at first glance – or he or she will just delete your email.

To work, a subject line should include the four U’s:

1 urgent – have a sense of urgency

2 ultra-specific – use specifics, not generalities

3 useful – the reader should get some benefit from opening your email

4 unique – your email should stand out from all the rest

Your first line of body text after your subject line should read, FOR IMMEDIATE RELEASE, which shows your email can go out straightaway.

After this line, your first para should expand on the subject title and include the ‘who, what, when, where, why and how’ of the story (as for a conventional press release).

Also include your email address and phone number, so the reporter can contact you easily.

Plus, endorsement of your product or service from a third party adds credibility to your email.

At the end include a short para about your company (how many years in business, specialisms, fundraising activities etc.).

Close the em