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  • Atricle Dump - Copywriting Makeover: Distinction and Benefits; Part 2 of 2

    Reverse Phone Listing
    Simply put, a reverse phone listing service allows you to input a phone number and retrieve a name, address and sometimes even the owners neighbours.Reverse Phone Services are a great way to find those old contacts, who's address or name you may have forgotten or lost.Obviously this has caused some heated debates on privacy issues due to the fact that if multiple persons have stayed at the same location recently you would be able to see each persons information when doing the search.This type of service is great for tracking somebody down. For example, if you have only an address or a number, this is great for getting the na
    ite. While they were the primary segment, the audience also consisted of those with mild back pain, those with inconsistent problems or simple fatigue, and those who simply wanted a comfortable chair that wouldn't contribute to any future back problems. The cop
    Affordable Health Care Supplemental Insurance for Seniors
    By the time seniors are considered “seniors,” they usually have a nice little retirement nest as well as health and life insurance policies to fall back on. Maybe they are widows or widowers who have pension plans from their deceased spouses. Of course, this is the idea situation for the senior.Many seniors in American do not have enough health care insurance to adequately cover their medical needs and prescription drug medications. This is where health care supplemental health care insurance for seniors comes into play, and aside from Medicaid and Medicare, there are ways to get affordable health care supplemental insurance for seniors
    In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit's original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home page with specific goals in mind.

    The Rewrite

    I really felt for the users of these chairs. They had back problems and medical issues, trying desperately to find relief. I can only imagine how it must feel to sit in pain all day, every day. And, after seeing so many false claims for other chairs, I could understand how they might be skeptical. So, after reading the new home page copy, I wanted the site visitors to have confidence, to see the difference in the Kneelsit chair and to understand the benefits this chair would offer.

    Of course, those in chronic pain were not the only visitors to the Kneelsit site. While they were the primary segment, the audience also consisted of those with mild back pain, those with inconsistent problems or simple fatigue, and those who simply wanted a comfortable chair that wouldn't contribute to any future back problems. The copy

    Wholesale Business: How to Start a Beverage Distribution Business
    Combine Wholesale Distribution with the Beverage Industry and you get one of the most profitable and fun businesses in the world.This article will give you an introduction into this great business, how you can start and how much money you can make on each case of beverage sold. Is beverage distribution for you? Find out right now.Beverage distribution is one of the easiest and most profitable businesses I’ve seen.I like it because you don’t need a lot of customers to make a lot of money. You can easily make an extra $5,000 with a few customers.You will see why beverage is one of the best businesses in the world. I
    ral trouble areas within Kneelsit's original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home page with specific goals in mind.

    The Rewrite

    I really felt for the users of these chairs. They had back problems and medical issues, trying desperately to find relief. I can only imagine how it must feel to sit in pain all day, every day. And, after seeing so many false claims for other chairs, I could understand how they might be skeptical. So, after reading the new home page copy, I wanted the site visitors to have confidence, to see the difference in the Kneelsit chair and to understand the benefits this chair would offer.

    Of course, those in chronic pain were not the only visitors to the Kneelsit site. While they were the primary segment, the audience also consisted of those with mild back pain, those with inconsistent problems or simple fatigue, and those who simply wanted a comfortable chair that wouldn't contribute to any future back problems. The cop

    Dealing With Difficult Tenants
    When managing residential properties one bad tenant can often undo the good work that one hundred excellent ones may have achieved. A bad tenant is a bad tenant regardless of whether they are in the West Riding, Western Australia, Westchester, Wanganui or the Western Isles.And those bad tenants come in six fishy flavours, and any professional letting agent will soon recognise them. They are:· The Piranha. The rowdy snapper who upsets the neighbours · The disappearing Dogfish who ups and does a runner · The Sprat, who can’t or won’t pay the rent · The destroyer Shark who damages or wrecks the place · The moaning M
    hey had back problems and medical issues, trying desperately to find relief. I can only imagine how it must feel to sit in pain all day, every day. And, after seeing so many false claims for other chairs, I could understand how they might be skeptical. So, after reading the new home page copy, I wanted the site visitors to have confidence, to see the difference in the Kneelsit chair and to understand the benefits this chair would offer.

    Of course, those in chronic pain were not the only visitors to the Kneelsit site. While they were the primary segment, the audience also consisted of those with mild back pain, those with inconsistent problems or simple fatigue, and those who simply wanted a comfortable chair that wouldn't contribute to any future back problems. The cop

    Use the Right Floor Maintenance Equipment For the Job
    One of the first add-on services most cleaning contractors want to add to their janitorial service is floor care - stripping and waxing, burnishing, and buffing. In order to perform these services, you must use the right equipment for the job.The following is a list of the most commonly used equipment that cleaning contractors use in floor care. Equipment is either electric, battery-operated, or propane. Most cleaning contractors will use electric equipment in smaller cleaning accounts and office buildings. Propane equipment is most often used on large floor areas such as those in retail stores and grocery stores.Slow Speed Buffer (
    er reading the new home page copy, I wanted the site visitors to have confidence, to see the difference in the Kneelsit chair and to understand the benefits this chair would offer.

    Of course, those in chronic pain were not the only visitors to the Kneelsit site. While they were the primary segment, the audience also consisted of those with mild back pain, those with inconsistent problems or simple fatigue, and those who simply wanted a comfortable chair that wouldn't contribute to any future back problems. The cop

    Blogging Mistakes 101
    Here I will list some of the mistakes good blogs make. When I say a good blog, I mean, it has everything that is necessary to make it a success (nice design, well written content, etc )but it fails in one important part of the execution. With these 3 top tips , you soon will be seeing visitors return to your blog, and who knows, they might even start to link to your blog on their blogroll.Caring about Comments Allowing comments and nurturing comments, is something that can easily be done and will give you many times the return back. First of all, on your blog, you should enable comments on your posts. Getting feedback and heari
    ite. While they were the primary segment, the audience also consisted of those with mild back pain, those with inconsistent problems or simple fatigue, and those who simply wanted a comfortable chair that wouldn't contribute to any future back problems. The copy also needed to meet their needs and provide the information they were seeking.

    You can see the revised copy here: http://www.copywritingcourse.com/kneelsit-home-new.pdf.

    The Headline

    The original headline did, in fact, list benefits. It stated:

    Superb Comfort, Perfect Posture, Gentle Movement, Natural Balance

    However, only one of those benefits spoke to audience members… Superb Comfort. While posture may have been a secondary thought, gentle movement and natural balance didn't strike a chord simply because of a lack of knowledge. As it happens, these two benefits are important, but the general population doesn't understand what they mean. It would require educating the site visitors about these two before they would grasp their full meaning. That education couldn't take place within the headline (not enough room!), so those two benefits needed to be removed.

    The headline needed to evoke feelings of trust for the skeptical and a sense of stability for the hesitant. It also needed to provide an obvio

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