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  • Atricle Dump - How to Hold People's Interest throughout those 'Long Copy' Sales Letters

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    Do Contractors Make Good Adjusters? In my opinion, contractors make great adjusters.Why?Adjusters that come from the contracting industry have some distinct advantages over adjusters coming in from other fields.#1 They are alrea
    me give you one:

    Recently, I created a sales letter for one of my clients.

    Here’s the opening line (before the headline): Discover the fortune that lies hidden in your salary…

    Her

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    People tend to read your ads and sales letters in 2 different ways:

    1. Word For Word

    2. Skim through it and see if anything catches their eye

    Which is the exact reason why you should incorporate at least 2 sub-headlines per page.

    You see, many people will skim through your ad or sales letter because they may be short on time. But if something catches their eye, it will hook them back into your pitch.

    So how do you generate sub-headlines?

    Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline.

    However, you’ll find you have created a bundle of other ones you can use as sub-headlines.

    Nothing will help you understand this like an example. So let me give you one:

    Recently, I created a sales letter for one of my clients.

    Here’s the opening line (before the headline): Discover the fortune that lies hidden in your salary…

    Here

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    hould incorporate at least 2 sub-headlines per page.

    You see, many people will skim through your ad or sales letter because they may be short on time. But if something catches their eye, it will hook them back into your pitch.

    So how do you generate sub-headlines?

    Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline.

    However, you’ll find you have created a bundle of other ones you can use as sub-headlines.

    Nothing will help you understand this like an example. So let me give you one:

    Recently, I created a sales letter for one of my clients.

    Here’s the opening line (before the headline): Discover the fortune that lies hidden in your salary…

    Her

    Free Samples
    Free samples are products or services provided to a potential customer to allow them to try the product or service without charge. The ultimate aim of providing free samples to customers is to persuade them to buy a product. This is one of the most
    ll hook them back into your pitch.

    So how do you generate sub-headlines?

    Can you remember my suggestion in an earlier issue to write 30-50 headlines? Well, of course as a result of this, you can only choose 1 headline.

    However, you’ll find you have created a bundle of other ones you can use as sub-headlines.

    Nothing will help you understand this like an example. So let me give you one:

    Recently, I created a sales letter for one of my clients.

    Here’s the opening line (before the headline): Discover the fortune that lies hidden in your salary…

    Her

    MLM Money Making Opportunities
    There are still real money making opportunities mlm style available that you might want to take advantage of. Even though many people these days consider any MLM (Multi-Level Marketing) business opportunity to be bogus. You just need to know what to
    you can only choose 1 headline.

    However, you’ll find you have created a bundle of other ones you can use as sub-headlines.

    Nothing will help you understand this like an example. So let me give you one:

    Recently, I created a sales letter for one of my clients.

    Here’s the opening line (before the headline): Discover the fortune that lies hidden in your salary…

    Her

    Search Engine Optimization that Works in the Long-Term
    Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for compe
    me give you one:

    Recently, I created a sales letter for one of my clients.

    Here’s the opening line (before the headline): Discover the fortune that lies hidden in your salary…

    Here’s the headline: “Here’s A Quick And Easy Way To Get Started On YOUR Road To Real Estate Riches…”

    And here are some of the sub-headlines...

    Real Estate has been responsible for more millionaires over the last 60 years than any other form of investment!

    It’s a shame for you not to create financial freedom through Real Estate When These People Are Doing It So Easily

    How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come

    Now think about it. If you were flicking through a sales letter and saw the headline:

    “How the next 5 minutes can get you started on the road to financial freedom, so you can laugh at money worries in the years to come…”

    There’s a good chance it hook

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