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Atricle Dump - 11 Ways to Get an Editor's Attention
Cashing In On People Who Send You Email “Five steps to a more beautiful yard.”In another article called “Cashing in on people who unsubscribe from your newsletter” I spoke of a way to make money when people leave your mailing list.Well, you can do the same thing if you use a contact form on your website.Non-buyers can’t usually send me an email directly to my 5. Shortcuts – Most readers look for faster, easier ways to accomplish various tasks. Does your story show them that shortcut? 6. History – Have you found an ancient plate in your back yard? Is your office located in a hundred-year-old bui Own Your Niche by Building a Niche Community I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community.David decided to launch his own virtual community as a weekly "Friday Night Social" sin How does an editor decide what stories to run, and which ones to throw away? If you know what an editor looks for, you’ve got a better chance to see your work in print. Not all editors are like me. But the following items attracted my attention: 1. A great headline – I always looked for (1) unique news or (2) something that solved a problem. If you can combine the two, that’s even better. Example: “Local man alleviates mosquitoes with homemade organic remedy.” 2. Expert advice – What do you know a lot about? Can you write about it from a READER’S perspective? (I discuss that in Chapter Two of my book “Words That Stick.”) If your writing can reflect your expertise about a subject, this can give your story added status. 3. A local viewpoint – Does your story discuss local people? Or, if you’re writing to an industry magazine, does your story carry the names of industry leaders? 4. A 1-2-3 approach – Does your story offer a methodology to solve a problem? Example: “Five steps to a more beautiful yard.” 5. Shortcuts – Most readers look for faster, easier ways to accomplish various tasks. Does your story show them that shortcut? 6. History – Have you found an ancient plate in your back yard? Is your office located in a hundred-year-old buil Business Planning Tips And Strategies see your work in print.When it comes to proper business planning there is no such thing as too much information.It is important to carefully seek out all the information you will need in order to enjoy the greatest chance at a successful and profitable business.Find A Business Opportunity That Is Suite Not all editors are like me. But the following items attracted my attention: 1. A great headline – I always looked for (1) unique news or (2) something that solved a problem. If you can combine the two, that’s even better. Example: “Local man alleviates mosquitoes with homemade organic remedy.” 2. Expert advice – What do you know a lot about? Can you write about it from a READER’S perspective? (I discuss that in Chapter Two of my book “Words That Stick.”) If your writing can reflect your expertise about a subject, this can give your story added status. 3. A local viewpoint – Does your story discuss local people? Or, if you’re writing to an industry magazine, does your story carry the names of industry leaders? 4. A 1-2-3 approach – Does your story offer a methodology to solve a problem? Example: “Five steps to a more beautiful yard.” 5. Shortcuts – Most readers look for faster, easier ways to accomplish various tasks. Does your story show them that shortcut? 6. History – Have you found an ancient plate in your back yard? Is your office located in a hundred-year-old bui Checking Your Website in Multiple Browsers ates mosquitoes with homemade organic remedy.”As a designing and programming nerd, I am not one of the people who use Internet Explorer to browse the web. In a normal situation, I use Firefox. However, I'm not the only one. Statistics gathered on various websites show that as many as 30% of the visitors to your site might not be using Intern 2. Expert advice – What do you know a lot about? Can you write about it from a READER’S perspective? (I discuss that in Chapter Two of my book “Words That Stick.”) If your writing can reflect your expertise about a subject, this can give your story added status. 3. A local viewpoint – Does your story discuss local people? Or, if you’re writing to an industry magazine, does your story carry the names of industry leaders? 4. A 1-2-3 approach – Does your story offer a methodology to solve a problem? Example: “Five steps to a more beautiful yard.” 5. Shortcuts – Most readers look for faster, easier ways to accomplish various tasks. Does your story show them that shortcut? 6. History – Have you found an ancient plate in your back yard? Is your office located in a hundred-year-old bui Advertising Strategies: Which One Is Right For Your Business? give your story added status.Most business owners assume that advertising is used to influence a customer to purchase a particular brand. However, brand advertising is only one approach that needs to be considered when deciding which marketing strategy is right for your business.If your aim is to heighten awareness o 3. A local viewpoint – Does your story discuss local people? Or, if you’re writing to an industry magazine, does your story carry the names of industry leaders? 4. A 1-2-3 approach – Does your story offer a methodology to solve a problem? Example: “Five steps to a more beautiful yard.” 5. Shortcuts – Most readers look for faster, easier ways to accomplish various tasks. Does your story show them that shortcut? 6. History – Have you found an ancient plate in your back yard? Is your office located in a hundred-year-old bui Watch American Idol Or Go Out of Business “Five steps to a more beautiful yard.”On the heels of the fifth season of Fox’s Americana-mega-monster American Idol, small business owners have a huge opportunity to leverage Fox’s fortune into their own and put big bucks into the bank in the process.We are making a powerful plea to small business owners, Watch American Idol 5. Shortcuts – Most readers look for faster, easier ways to accomplish various tasks. Does your story show them that shortcut? 6. History – Have you found an ancient plate in your back yard? Is your office located in a hundred-year-old building? Stories with historical significance generally get good readership. 7. Predictions – Many readers love features like this, and you see a bunch of them around the first of each year. However, I think they’re appropriate anytime. Example: “Writing coach predicts e-mail letters will become shorter.” 8. Redemption – OK, this is one of my favorites! Examples: “The worst mistake I ever made.” These stories generally talk about how a mistake led to a great success. 9. Odd items – Can your dog bark the alphabet? Can your cat predict the weather? Stories like this often get amazing readership. 10. Short paragraphs – Personal opinion: I love short paragraphs of one or two sentences. Longer ones make my eyes – and my mind – stray. 11. Summation – A good story generally offers a logical conclusion. It helps me if the last paragraph emphasizes the main point of what I’ve just read.
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