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Atricle Dump - 10 Things You Should Expect From Your Website Copywriter
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled. In the marketing article below, I’m going to bring home to you exactly how to join the dots. You will learn just how much to market, and when to stop. Yes, it is a science and marketing strategy, and it applies to online as well as offline marketing. So, pay close attention.Why Dennis Was FumingDennis McConnell was going nuts, literally. He sailed merrily into the office this morning only to find seven unsubscribe messages in his inbox. This was in response to an email he sent out marketing his upcoming Power Photosho
8) SEO Copy Skills
Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they
Organic traffic from search engines is what you're always suppose to be focusing on. Work with your main targeted keyword, search this keyword in search engines and advertise your link on the top sites you see on the search results. Thus, when search engines crawl the sites, the bot will follow and crawl the site links on their page.Your Key: Search engines love fresh content, be sure to update your blog daily with new content. I can't even stress how important this is.Link ExchangesLink exchanging is another way of driving traffic and build backlinks. Search for partners relating to your niche.AdvertisingAlways have some money set aside for marketing your blog, my suggestions are to pay for directory submission services
But in such a relatively new field, customers are still coming to grips with what they can expect of their website copywriter. The question a lot of people are asking is, “How do I know I’ll get what I pay for?”
Before engaging a website copywriter for your next project, ask them whether they’re able to provide you with the following ten essentials…
1) Fixed Quote
A lot of website copywriters will tell you they only work on an hourly rate. They’ll cite varying requirements, rapidly changing technologies, greater incentive, the risk of customer indecision, and a host of other reasons why they can’t provide a fixed quote. But don’t be fooled. You have a right to know what the job is going to cost you. If a website copywriter won’t give you a fixed quote, think twice…
2) Contract of Works to be Completed
Just as important as a fixed quote is a signed contract. It may not be drawn up by a lawyer, but a written and signed document outlining the works to be carried out, and the cost of those works is essential. If a website copywriter is reluctant to provide a written, itemised quote including estimated number of words, you have to ask yourself why.
3) Timeframe
Always ask how long your job is going to take. If you’ve already had a go at writing your own web copy, you’ll know how time consuming it is. Never make the mistake of thinking the job will be done in a day. Granted, a professional website copywriter will be very efficient in crafting your copy, but no matter who the writer, a quality product requires time. And on top of writing time, remember that you’ll have to review and provide feedback on everything they write. In a lot of cases, it’s the review phase that takes the most time, so make sure you try to set some time aside, otherwise you’ll find yourself the bottleneck!
4) Plan of Attack
Try to get some idea from your website copywriter about how they plan to approach your project. Don’t be fooled into believing you have to hand over the dollars before they’ll reveal their plan of attack. You have a right to be comfortable with their approach before you engage their services. Will you receive individual drafts of every page, or a single draft of the entire site? What format will you receive the finished product in? How many review iterations do they anticipate?
5) Samples
A lot of ambitious web service providers of all types are calling themselves writers these days. They offer copywriting as a specialist service, but don’t engage a specialist to complete the work. Always ask to see samples of their previous copy. Read it thoroughly and ask yourself, “Does this copy convey benefits?”. Pretend you’re the intended audience and ask “Does this copy answer the questions I need answered before I’ll buy?”
6) CV
Most copywriters’ websites will give you a very high-level overview of their business and the services they offer. Some even offer samples. But very few offer a professional biography of their writers. If you’re not happy relying on their website as your sole source of information, ask for a copy of their CV. The things you’re looking for are a professional history in writing, and preferably some tertiary education in the same.
7) Testimonials
Perhaps the best indication of a website copywriter’s ability is customer satisfaction. Don’t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials – so proud, in fact, that they’ll be offering them without you even asking. Look for testimonials from companies you recognise and/or can verify. Anyone can get their great-aunt write them a testimonial. Some will even write their own. If you really want to be sure, ask for contact details so you can give the customer a call and hear it straight from the horse’s mouth.
8) SEO Copy Skills
Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they’
Most of the time it is employees who feel stuck and cornered and their career not advancing as they would like it to. After putting in all the hard work and gaining experience and they thought everything was just right for their career to advance. Then they realize that something is amiss and they are stuck when the rest of the world is merrily marching ahead. But hold on a minute; before putting the blame on someone else, have you thought about what could have happened?Here are a few indicators that tell you if you have met a roadblock in your career path:1. You are sailing along, making your superiors look good and making money for the company. And just when you thought you were about to get that promotion, you find someone new arising on the horizon and you suspect
2) Contract of Works to be Completed
Just as important as a fixed quote is a signed contract. It may not be drawn up by a lawyer, but a written and signed document outlining the works to be carried out, and the cost of those works is essential. If a website copywriter is reluctant to provide a written, itemised quote including estimated number of words, you have to ask yourself why.
3) Timeframe
Always ask how long your job is going to take. If you’ve already had a go at writing your own web copy, you’ll know how time consuming it is. Never make the mistake of thinking the job will be done in a day. Granted, a professional website copywriter will be very efficient in crafting your copy, but no matter who the writer, a quality product requires time. And on top of writing time, remember that you’ll have to review and provide feedback on everything they write. In a lot of cases, it’s the review phase that takes the most time, so make sure you try to set some time aside, otherwise you’ll find yourself the bottleneck!
4) Plan of Attack
Try to get some idea from your website copywriter about how they plan to approach your project. Don’t be fooled into believing you have to hand over the dollars before they’ll reveal their plan of attack. You have a right to be comfortable with their approach before you engage their services. Will you receive individual drafts of every page, or a single draft of the entire site? What format will you receive the finished product in? How many review iterations do they anticipate?
5) Samples
A lot of ambitious web service providers of all types are calling themselves writers these days. They offer copywriting as a specialist service, but don’t engage a specialist to complete the work. Always ask to see samples of their previous copy. Read it thoroughly and ask yourself, “Does this copy convey benefits?”. Pretend you’re the intended audience and ask “Does this copy answer the questions I need answered before I’ll buy?”
6) CV
Most copywriters’ websites will give you a very high-level overview of their business and the services they offer. Some even offer samples. But very few offer a professional biography of their writers. If you’re not happy relying on their website as your sole source of information, ask for a copy of their CV. The things you’re looking for are a professional history in writing, and preferably some tertiary education in the same.
7) Testimonials
Perhaps the best indication of a website copywriter’s ability is customer satisfaction. Don’t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials – so proud, in fact, that they’ll be offering them without you even asking. Look for testimonials from companies you recognise and/or can verify. Anyone can get their great-aunt write them a testimonial. Some will even write their own. If you really want to be sure, ask for contact details so you can give the customer a call and hear it straight from the horse’s mouth.
8) SEO Copy Skills
Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they
Imagine just for a moment enjoying the work you do more than ever before; so much so that you don't count the days to Friday or to your next long awaited vacation. Does that sound like something that's too good to be true? Well, it isn't if you are wearing the right cap at work.There are five specific caps a person can wear at work. Each cap identifies where you are most likely to have the greatest success in the workplace. These caps are based on what I call your primary area gift stream©, or PAGS©. Your PAGS© is the stream where you naturally flow and express who you really are. The hundreds of people I have given the PAGS Assessment(c) and follow up materials and services to shape their lives around their primary area gift stream© have had mo
4) Plan of Attack
Try to get some idea from your website copywriter about how they plan to approach your project. Don’t be fooled into believing you have to hand over the dollars before they’ll reveal their plan of attack. You have a right to be comfortable with their approach before you engage their services. Will you receive individual drafts of every page, or a single draft of the entire site? What format will you receive the finished product in? How many review iterations do they anticipate?
5) Samples
A lot of ambitious web service providers of all types are calling themselves writers these days. They offer copywriting as a specialist service, but don’t engage a specialist to complete the work. Always ask to see samples of their previous copy. Read it thoroughly and ask yourself, “Does this copy convey benefits?”. Pretend you’re the intended audience and ask “Does this copy answer the questions I need answered before I’ll buy?”
6) CV
Most copywriters’ websites will give you a very high-level overview of their business and the services they offer. Some even offer samples. But very few offer a professional biography of their writers. If you’re not happy relying on their website as your sole source of information, ask for a copy of their CV. The things you’re looking for are a professional history in writing, and preferably some tertiary education in the same.
7) Testimonials
Perhaps the best indication of a website copywriter’s ability is customer satisfaction. Don’t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials – so proud, in fact, that they’ll be offering them without you even asking. Look for testimonials from companies you recognise and/or can verify. Anyone can get their great-aunt write them a testimonial. Some will even write their own. If you really want to be sure, ask for contact details so you can give the customer a call and hear it straight from the horse’s mouth.
8) SEO Copy Skills
Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they
Who are you preparing your home to sell to?You, as a home seller, have two initial choices.1. Sell your home as a bargain to investors or bargain shoppers with limited income, or2. Sell your home for top dollar to your target market.To prepare your home to sell to investors and bargain shoppers, all you need to do is look for a real estate agent who does a lot of advertising of fixers and handyman specials. This agent will list your home under market value. Then sit back, watch TV, and sell your home for a rock-bottom price. Don't be surprised when you get many offers for lower than your asking price right away.If you want to work a little, or perhaps a lot, you can sell your home for top dollar. Explore ways to create a buyers’ dream home.
6) CV
Most copywriters’ websites will give you a very high-level overview of their business and the services they offer. Some even offer samples. But very few offer a professional biography of their writers. If you’re not happy relying on their website as your sole source of information, ask for a copy of their CV. The things you’re looking for are a professional history in writing, and preferably some tertiary education in the same.
7) Testimonials
Perhaps the best indication of a website copywriter’s ability is customer satisfaction. Don’t be afraid of asking for customer testimonials. A good website copywriter will be proud of their testimonials – so proud, in fact, that they’ll be offering them without you even asking. Look for testimonials from companies you recognise and/or can verify. Anyone can get their great-aunt write them a testimonial. Some will even write their own. If you really want to be sure, ask for contact details so you can give the customer a call and hear it straight from the horse’s mouth.
8) SEO Copy Skills
Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they
If I asked you the purpose of your web site, chances are you'd say it is to make money.Yet the brutal truth is this: 93% of web sites hardly make a cent. So here's how to make sure your's isn't one of them.1. Tune your web site to the station WIIFM. How many times have you gone to a web site and the landing page says something like, "Welcome to my web site! My name is Billy-Bob Schultz and I was born in Milwaukee on 27th March 1967 and I now live in Kentucky with my wife, Mery-Beth and our three children, six cats and a hamster."?And you think (quite rightly) "Hey, I'm not that interested in you. I want to know What's In It For Me!"So save the potted history for a sub page and state, right there on the
8) SEO Copy Skills
Approximately 80% of all web traffic comes through search engines, so it’s essential that your website copywriter has proven experience in SEO copy. Ask them their general approach to SEO copy. Do they normally perform the keyword analysis themselves? How do they know when they’ve used enough keywords in enough of the right places? Can they show you a high ranking site they’ve written the copy for? What steps do they take to avoid diluting the effectiveness of your primary keyword phrases? Will their SEO copy change the text links on your pages? (It should!)
9) SEO Copy at No Extra Charge!
Never be fooled into paying more for SEO copy. If you’ve already performed your keyword analysis, and you know where you want your keyword phrases used, writing of the copy should take no longer than usual. I’ll say it again… SEO copy is not an extra – it’s how web copy should be written! Do not pay extra for it! The only things you should expect to pay extra for are keyword analyses, adding the HTML code for unmarked text links, providing guidance on site structure, sourcing of inbound links to your site, etc. SEO copy by itself should cost no extra.
10) Writing Experience for Online Media
Writing for an online medium is entirely different to writing for print. Readers have different requirements and objectives, and reading conditions are very different. Make sure your website copywriter knows how to cater to these differences. Ask them to recommend a maximum page length or word count per page. The correct answer should include some comment on the trade-off between the problems of scrolling and the need for a high keyword count for SEO. Ask them whether they prefer long sentences or short (and hope to hear “short”). Ask them whether they will include lots of text links within the main body of the copy, and if so, will they appear as regular links (colored and underlined) or will they be unmarked.
Professionally written copy can mean the difference between a great looking site and a great looking site THAT EARNS YOU MONEY.
Choose your website copywriter carefully.
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