Atricle Dump - Writing and Speaking

Marketing Brand - Getting to the Heart of the Matter
Not everything that can be counted counts, and not everything that counts can be counted." Albert EinsteinHow does that brand feel?Sometimes the obvious isn’t all that matters when you brand your product. What may be visible to the commoner off the street may not be what you want to present to your customer. When this happens, close your eyes an

987), Carl takes Bud aside. Cark Fox's buddies leave them alone.

In The Incredibles (2004), Mr Incredible meets Edna in her private, guarded environment.

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The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

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Kal Bishop, MBA

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Succeeding In Growing Your Market Share
How much do you want to win? Are you willing to put everything on the table and examine every opportunity for your brand to succeed in market warfare?We all pretend to strive for victory but most companies fall far short of what it takes to actually prevail. Most brands fail to really challenge the market leader because they continue to salute sacred cows or wasteful p

The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters.

The Hero's Journey:

· Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

· Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

· Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero's Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero's Journey as a template.

• Star Wars (1977) grossed over $460,000,000 - uses the Hero's Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses the Hero's Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero's Journey as a template.

• Spiderman (2002) grossed over $432,000,000 - uses the Hero's Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves (1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero's Journey.

• Anti-hero stories (Raging Bull (1980), Goodfellas (1990) etc) are all based on the Hero's Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (1980) etc) are all based on the Hero's Journey.

The Hero's Journey: Meeting the Supernatural Aid

Much can be (and often is) made of the meeting beteen the Hero and Supernatural Aid. For example, it is a Sacred Meeting on Hallow Ground; usually in the Mentor’s home environment; where others make themselves absent; in a place that is guarded by allied spirits.

In Star Wars (1977), Ben and Luke talk in Ben’s home. C3PO shuts himself down.

In Raiders of the Lost Ark (1981), Indy and Sallah have a meeting, as do and Indy and Marcus. Both take place in the home. Marion et al is busy playing with the kids.

In Wall Street (1987), Carl takes Bud aside. Cark Fox's buddies leave them alone.