! But he is looking at doing more advertising to bring in more business, which he will equate with success. But if I can write an article about dental advertising and tie it into success, I have now created a very viable success lead. And of course the same thing can be dNow let’s assume that my title and my squeeze page are less related, in fact using the same title here, let’s assume that my squeeze page is about losing weight.

Now you may think I am stretching things here a little, but one thing I really believe in is expanding your market. Rather than simply marketing to people who have already expressed a similar need to your solution, why not market to people who have a specific need, but don’t know it? For example, the person who wants to gain muscle may well need to lose weight.

Another example of this is the area of success happiness online. Many people online need information on success or happiness, but they may not necessarily use those two words as their keywords. So to expand your potential subscriber base, you would look for demographics of people who really need success or happiness but just don’t know it yet. For example, you might target dentists who are looking to advertise. Think about this: if a dentist is looking to advertise, it means one thing: he wants more business. But what does he really want? Success! But he is looking at doing more advertising to bring in more business, which he will equate with success. But if I can write an article about dental advertising and tie it into success, I have now created a very viable success lead. And of course the same thing can be do

r market. Rather than simply marketing to people who have already expressed a similar need to your solution, why not market to people who have a specific need, but don’t know it? For example, the person who wants to gain muscle may well need to lose weight.

Another example of this is the area of success happiness online. Many people online need information on success or happiness, but they may not necessarily use those two words as their keywords. So to expand your potential subscriber base, you would look for demographics of people who really need success or happiness but just don’t know it yet. For example, you might target dentists who are looking to advertise. Think about this: if a dentist is looking to advertise, it means one thing: he wants more business. But what does he really want? Success! But he is looking at doing more advertising to bring in more business, which he will equate with success. But if I can write an article about dental advertising and tie it into success, I have now created a very viable success lead. And of course the same thing can be d

xample of this is the area of success happiness online. Many people online need information on success or happiness, but they may not necessarily use those two words as their keywords. So to expand your potential subscriber base, you would look for demographics of people who really need success or happiness but just don’t know it yet. For example, you might target dentists who are looking to advertise. Think about this: if a dentist is looking to advertise, it means one thing: he wants more business. But what does he really want? Success! But he is looking at doing more advertising to bring in more business, which he will equate with success. But if I can write an article about dental advertising and tie it into success, I have now created a very viable success lead. And of course the same thing can be dho really need success or happiness but just don’t know it yet. For example, you might target dentists who are looking to advertise. Think about this: if a dentist is looking to advertise, it means one thing: he wants more business. But what does he really want? Success! But he is looking at doing more advertising to bring in more business, which he will equate with success. But if I can write an article about dental advertising and tie it into success, I have now created a very viable success lead. And of course the same thing can be d! But he is looking at doing more advertising to bring in more business, which he will equate with success. But if I can write an article about dental advertising and tie it into success, I have now created a very viable success lead. And of course the same thing can be done for happiness. Just think about who needs happiness. How about someone who has just been divorced? Write the article to them, transition to happiness…and now you have a happiness subscriber.

Back to the example with the muscle gaining article and the weight loss squeeze page. I would start out the article writing about weight gain and how to do it. Then I would create a list of bullets about things that are absolutely critical when gaining muscle – for example, eating right, getting enough sleep – and you guessed it – fat loss. And then I would transition from fat loss to weight loss and then send them to the squeeze page.

Of course, the squeeze page with the topic of weight loss is going to have a lower opt in rate than the one with the topic of weight lifting – but you are going to have some variation in conversion rates from squeeze page to squeeze page anyhow.

The key here is that you have to start the article on the topic of the article title, then answer the questions about that topic, then transition smoothly into the topic of your squeeze page.

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