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Atricle Dump - Born out of Perfect Faith: The Beginning of Zippo
Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every ad
George G. Blaisdell’s adolescent years can best be described as alternative and strong-wille
Did you go through the goal setting exercise outlined in the August '05 Dose of Reality™? [see the end of this article for subscription information and back issues] If you did, fabulous! With your goals written down, you’re lightyears ahead of your peers. Get a load of this: A study was conducted a few years ago of graduates from a business school. Only three percent of grads had clearly articulated and written goals...but those grads earned ten t
George G. Blaisdell’s adolescent years can best be described as alternative and strong-willed
I promise you’ll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good. Because I have some startling news for you.Print ads are here to stay. That’s right. Those dusty, musty, fusty old relics of the century past are still with us. And despite the ubiquity of commercials on radio and TV; despite the onslaught of banners, pop-ups and all manner of intrusive online ads; newspapers an
George G. Blaisdell’s adolescent years can best be described as alternative and strong-wille
Your self confidence inevitably takes a knock when you lose your job – whatever the reason. What I’m going to describe is my version of what I believe you are going through, how it affects you, how it may affect your family or loved ones and what you can do about rebuilding your self-confidence.Job loss is increasingly common – what with cheaper labour in the developing world, new powerful economies such as China and the vagaries of management
George G. Blaisdell’s adolescent years can best be described as alternative and strong-wille
When people hear the term merchandising, many think of window displays or perhaps the mass proliferation of Disney memorabilia. However, merchandising is a much broader concept, encompassing everything a company does to package and present its products or services. For some businesses, merchandising means creating visual displays that draw customers to a tangible product. For others, such as consulting or law firms, i
George G. Blaisdell’s adolescent years can best be described as alternative and strong-wille
I was 22 when I told my Dad I was getting married. He just looked up at me while getting a cup of coffee and said …"Just remember, it's for a helluva’ long time".When you're managing a change project, hopefully it’ll be for a helluva’ long time?We hear a lot today about how difficult change is on people and how they fight it, and they do. But does it have to be that way for everyone? I don’t think so. If you recognize a couple o
George G. Blaisdell’s adolescent years can best be described as alternative and strong-willed. Mr. Blaisdell absolutely hated school and decided in his 5th year of elementary school that he would no longer attend. George’s father however tried to force him in the right path by sending him to the military academy but unfortunately lost the battle just two years later when George Blaisdell was dismissed from the institution. Over the years that followed George Blaisdell would gain valuable traits that would aid him in his g
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