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    The Forgotten Customer
    Whether we call them clients, guests, members or patients, they are our customers. They are the ones who write us checks to pay our bills and salaries. We compete daily to acquire them and maintain their loyalty. It could also be stated that we continuously compete to acquire and keep our internal customers, those employees whose job it is to attract and maintain our external customers.Studies
    ly with all you came in contact with while building your business.

    Once you establish a reputation as someone who can make things happen, as someone who can make a business successful and who is honest and easy to work with and for, people will seek you out. You will have become one of those fortunate few who seem always to be

    R2-EOC Recruitment and Retention = Employer of Choice
    Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your business strategy. Although employees may not fit the strictest definition of a core competency, it is a fact that your employees are the ones responsible for creating many of your core competencies. It is an undisputable fact that failure to recognize the importance of employee cont
    Successful entrepreneurs know that once they have a business they have access to an unlimited number of additional opportunities. Every customer, every supplier, every employee -- everyone they meet is both a bird-dog to opportunities and an opportunity just waiting to be nurtured.

    Customers may have other needs beyond just the products and services they buy from your business. Suppliers may need more help (money and talent) to grow their businesses. Employees may want to start their own business and be looking for investors or ways to have the administrative work taken over by someone else. The banker may welcome the chance to introduce you to another of the bank's clients who needs help. Everyone you meet at a trade show or an association meeting is a candidate for a partnership in a distant territory.

    All of these people are resources you know; individuals with strengths and weaknesses you have already figured out how to deal with. All the time you spent investigating opportunities when you were looking for your first business now pays off again. That's right, besides knowing how to do it better and in most situations quicker, you have direct relationships with prime possibilities.

    But there is a kicker. These only bear fruit if you have handled your business well, if you have dealt fairly and honestly with all you came in contact with while building your business.

    Once you establish a reputation as someone who can make things happen, as someone who can make a business successful and who is honest and easy to work with and for, people will seek you out. You will have become one of those fortunate few who seem always to be i

    How To Bring Originality To Your Business Ideas
    If you are immersed in the world of internet marketing, you have probably heard many times the advice: don’t re-invent the wheel, follow someone successful. But simply copying a business idea is sloppy and might not get you the results you are dreaming about, just because it has been done already in that way. So how can you add a zesty twist to your business idea?Many people use the excellent technique of brainstorming. You simply write down, without editing, all the business ideas yo
    products and services they buy from your business. Suppliers may need more help (money and talent) to grow their businesses. Employees may want to start their own business and be looking for investors or ways to have the administrative work taken over by someone else. The banker may welcome the chance to introduce you to another of the bank's clients who needs help. Everyone you meet at a trade show or an association meeting is a candidate for a partnership in a distant territory.

    All of these people are resources you know; individuals with strengths and weaknesses you have already figured out how to deal with. All the time you spent investigating opportunities when you were looking for your first business now pays off again. That's right, besides knowing how to do it better and in most situations quicker, you have direct relationships with prime possibilities.

    But there is a kicker. These only bear fruit if you have handled your business well, if you have dealt fairly and honestly with all you came in contact with while building your business.

    Once you establish a reputation as someone who can make things happen, as someone who can make a business successful and who is honest and easy to work with and for, people will seek you out. You will have become one of those fortunate few who seem always to be

    Directions? I Don’t Need No Stinking Directions!
    I was in a city I had never been in before looking for a company that, I thought, should have had a large sign out in front. I had the address and I was on the right street. But I drove past the number and didn’t see any sign. I turned around and again went past the number but couldn’t find the intended address and drove back and forth a few times never finding the company or the address. I went into a gas station and looked up the address in the phone book. Yes, I had written down the
    he bank's clients who needs help. Everyone you meet at a trade show or an association meeting is a candidate for a partnership in a distant territory.

    All of these people are resources you know; individuals with strengths and weaknesses you have already figured out how to deal with. All the time you spent investigating opportunities when you were looking for your first business now pays off again. That's right, besides knowing how to do it better and in most situations quicker, you have direct relationships with prime possibilities.

    But there is a kicker. These only bear fruit if you have handled your business well, if you have dealt fairly and honestly with all you came in contact with while building your business.

    Once you establish a reputation as someone who can make things happen, as someone who can make a business successful and who is honest and easy to work with and for, people will seek you out. You will have become one of those fortunate few who seem always to be

    The Mafia & Corporate America
    The Hollywood Mafia Industry and Corporate America share operational similarities. Take the scenario: Al Capone running General Motors or Jack Welch running the Bonnono crime family (One of the most powerful families out of the five original New York Mafia families). Larger than life, film replicates reality, inspires it and role models it. I am one who likes to learn from everything I do, whether that be watching television, or reading a book. The following letter brings to light how corpo
    ities when you were looking for your first business now pays off again. That's right, besides knowing how to do it better and in most situations quicker, you have direct relationships with prime possibilities.

    But there is a kicker. These only bear fruit if you have handled your business well, if you have dealt fairly and honestly with all you came in contact with while building your business.

    Once you establish a reputation as someone who can make things happen, as someone who can make a business successful and who is honest and easy to work with and for, people will seek you out. You will have become one of those fortunate few who seem always to be

    Good Customer Service Turning Refunds Into Big Profits
    Customer refunds can be such a big issue for both small and even large companies. Most companies just don’t like giving money back that they believe they have already worked hard for and to them it is just a drain on profits. Wrong, Wrong, Wrong!Customer refunds are not a drain on profits and in fact it has been the experience at my company that customer refunds actually add to the bottom line net profits. My business partner and I run several successful fire and flood restoration com
    ly with all you came in contact with while building your business.

    Once you establish a reputation as someone who can make things happen, as someone who can make a business successful and who is honest and easy to work with and for, people will seek you out. You will have become one of those fortunate few who seem always to be in the right spot at the right time.

    When you reach this position you become a participant in a group within your industry that should be trying to expand the industry and their role in the industry. They may be planning to merge and create a bigger company -- perhaps one that could go public. You become the person suppliers talk to about customers they are having problems with. One or more suppliers might provide the entr?e to customers so you can either help them for a fee (and a percentage) or buy them out for less than the business might normally sell for.

    Once you reach the position of a successful businessperson, your phone will ring and when you finish the conversation you will find yourself smiling -- wondering how the caller heard about you. Yes, in many respects you will have achieved "star" status.

    But that's rarified air you will start breathing. That's when it's so easy to believe that you are really good, even better than you think you are. That's when you have to become more diligent, pay closer attention to all that you have learned.

    First, don't forget the home front, your business, that which made these opportunities appear. It's easy to start paying lip service to the controls you have put in place. It's easy to stop paying attention to the people who still need your leadership,

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