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    Which is Better: Repeat Business or Adding New Customers? - Part 2 of 2
    Recently we asked which was more important: new customer growth or repeat business?The answer depends on your business goals. If you want fast-paced quantum growth, you should concentrate energy on adding new customers. But if your goals are more incremental - if you envision continual year over year growth in the 10 to 20 percent range - booking repeat customer revenue is far easier than adding new customers.(Of course, don't lose sight of new customer acquisition; doing so entirely would doom the future of your business.)While it is not easy to double your existing customers spending year after year, it is easy enough to 1) keep them happy and loyal, and 2) develop additional products and services for them, which they will buy if they are happy and loyal.How can you build loyalty and garner repeat business? With two customer words: service and commun
    s a message from your self to pay closer attention to what you are doing. There are two reasons procrastination shows up. 1. Because you are not in alignment with what you are trying to do. Or 2. You are not honoring your natural action style with the actions you are taking. An example for #1: You are trying to create a website by yourself, because you think it will save you some money but you can’t ever seem to get it accomplished. One key component in your natural action style is focus on your strengths and move forward once you have made a decision. In this case getting clear on what business you are in will help you move forward immediately. Hire a web master to do what they do best and get your website up attracting more clients for what you do best. Honoring your natural action style will show you trying to do both is false economy and not attracting the success you want.

    An example of #2: You are working on writing a book, you are passionate about the subject, and very interested in getting the project finished and out to your audience to build sales and credibility but you just can’t seem to make any progress. One key component in your natural action style is to listen for inspiration and to create word pictures with the languag

    Change Your Life
    Tax time always makes us reflect how what we have done. If that reflection leaves you with questions, then it is time to consider working for yourself. People who work for themselves look forward to tax time. Why? Because we plan all year to be rewarded come tax time.We have changed our lives from waiting to see what is going to happen to us, to pursuing accomplishments. During times of transition, it is not “business as usual”. If your company is being downsized or merged, your responsibilities take on a new dimension. That change moves you to a survival mentality.A self employed home-based business requires flexibility and adaptability. The secret is not to brace your self for change, but rather to roll with the flow. It will be the greatest learning experience since you first entered school.The most common responses to a life crisis are: • Denial- buryin
    It is widely held that one of the most important ingredients in small business success is perseverance. Deciding on a strategy and sticking with it. I would agree but you need to be clear that the strategy is in alignment with your passion in business and your natural action and communication styles. It’s also helpful to have effective strategies to follow through on what you set as your priorities, goals, plans, calls to action... and other components of your daily business activities. These principals will give you ideas to be effective when working on your business; so you can be persistent, passionate and productive in your small business.

    1. Passion- you just can’t have a thriving business without it. Being passionate and believing in what you do creates clarity, enthusiasm and focus. It will spark ideas for new products and services, it will come through in all of your marketing pieces, and it will help you keep going when you hit the occasional rough patch. Your passion will inspire your customers, employees, subcontractors, suppliers and colleagues to connect with their passion and give you 100% when you work together.

    2. Law of Attraction-what you focus on with your thoughts and feelings becomes your point of attraction and creates the outcomes you bring into your business. You can get into alignment with the law of attraction by having what you say you want, what you think about what you want, and how you feel about having what you want all be congruent with each other. This reflects in every aspect of your small business so it’s important to recognize if your predominate thoughts are of lack, resistance, and struggle, or of possibility, opportunities, and forward momentum.

    3. Attraction Marketing in action- This is where you combine the principals of the Law of Attraction with some traditional business tools. What you get is a shift in perspective from finding business to attracting business. You do this by getting clear on what is important to you, how you want to be of service, and what success on your terms would look like. You start with the end in mind and this big picture view will give way to inspired actions that you can follow through on to make you very effective, productive, and attractive in all of your business activities. Instead of making one sale you are connecting with a perfect customer and creating a customer for life.

    4. Natural Action styles- Everyone has a natural action style that gives them powerful results when they honor it. Some people are Decisive: they gather information weigh the important factors for them and then make a decision. Some are Inspirational: the can see the big picture and create the steps to get there. Some are Conservative they look at what they are currently doing and look for ways to improve it or to build on existing structures that others have created. Some are Selective they like to take time to do research, try things a little at a time and then move forward. Within these four main action styles how people gather and process information will differ. All of the natural action styles have preferences about list making or brain storming, visual cues or verbal cues... You can explore this a bit more on your own by writing down your answers to these questions. In what forms do you like to take action? Do you like to make lists, brainstorm, free associate... do you read or listen for inspiration. If you are not sure of this; reverse the question in what forms do you dislike taking action? This will get you started and your natural action style will become clearer.

    5. The Language of Attraction- is about our choice of language with others and especially with ourselves. It doesn’t matter whether the communication is verbal, written or just a thought the quality of our language will effect the quality of our results. When you begin to put this strategy into action you will want to start with your choice of language. Being conscious of the language you choose means you stop stuff from falling out of your mouth or your thoughts without realizing what you are saying. An example: I need to find more people to buy our products we’re not doing well. Using the language of attraction you might say, I am thrilled with the customers we have, revenue is coming in and I want inspired actions to help me increase the number of perfect clients I have and increase the volume of profits flowing in. Its subtle I know. But the main difference is that you are acknowledging and appreciating the customers you have that are flowing money into your business, you are standing in the space of appreciating what is working in your business and this will allow you to attract more ideas, tools, resources, referral sources to bring in even more revenue. It’s like compounding interest, the more you appreciate what is the more your business grows. And the sooner you start the sooner you feel things flowing.

    6. The Myth of Procrastination- Procrastination is not something to blow through or move past, it is a message from your self to pay closer attention to what you are doing. There are two reasons procrastination shows up. 1. Because you are not in alignment with what you are trying to do. Or 2. You are not honoring your natural action style with the actions you are taking. An example for #1: You are trying to create a website by yourself, because you think it will save you some money but you can’t ever seem to get it accomplished. One key component in your natural action style is focus on your strengths and move forward once you have made a decision. In this case getting clear on what business you are in will help you move forward immediately. Hire a web master to do what they do best and get your website up attracting more clients for what you do best. Honoring your natural action style will show you trying to do both is false economy and not attracting the success you want.

    An example of #2: You are working on writing a book, you are passionate about the subject, and very interested in getting the project finished and out to your audience to build sales and credibility but you just can’t seem to make any progress. One key component in your natural action style is to listen for inspiration and to create word pictures with the language

    Emerging Role of the Business Analyst
    Software application development has only been around since the late 1970s. Compared to other industries and professions the software industry is still very young. Ever since organizations began to use computers to support their business tasks, the people who create and maintain those “systems” have become more and more sophisticated and specialized. This specialization is necessary because as computer systems become more and more complex, no one person can know how to do everything.One of the “specialties” to arise is the Business Analyst. Although some organizations have used this title in non-IT areas of the business, it is an appropriate description for the role that functions as the bridge between people in business and IT. The use of the word “Business” is a constant reminder that any application software developed by an organization should further improve its business
    d creates the outcomes you bring into your business. You can get into alignment with the law of attraction by having what you say you want, what you think about what you want, and how you feel about having what you want all be congruent with each other. This reflects in every aspect of your small business so it’s important to recognize if your predominate thoughts are of lack, resistance, and struggle, or of possibility, opportunities, and forward momentum.

    3. Attraction Marketing in action- This is where you combine the principals of the Law of Attraction with some traditional business tools. What you get is a shift in perspective from finding business to attracting business. You do this by getting clear on what is important to you, how you want to be of service, and what success on your terms would look like. You start with the end in mind and this big picture view will give way to inspired actions that you can follow through on to make you very effective, productive, and attractive in all of your business activities. Instead of making one sale you are connecting with a perfect customer and creating a customer for life.

    4. Natural Action styles- Everyone has a natural action style that gives them powerful results when they honor it. Some people are Decisive: they gather information weigh the important factors for them and then make a decision. Some are Inspirational: the can see the big picture and create the steps to get there. Some are Conservative they look at what they are currently doing and look for ways to improve it or to build on existing structures that others have created. Some are Selective they like to take time to do research, try things a little at a time and then move forward. Within these four main action styles how people gather and process information will differ. All of the natural action styles have preferences about list making or brain storming, visual cues or verbal cues... You can explore this a bit more on your own by writing down your answers to these questions. In what forms do you like to take action? Do you like to make lists, brainstorm, free associate... do you read or listen for inspiration. If you are not sure of this; reverse the question in what forms do you dislike taking action? This will get you started and your natural action style will become clearer.

    5. The Language of Attraction- is about our choice of language with others and especially with ourselves. It doesn’t matter whether the communication is verbal, written or just a thought the quality of our language will effect the quality of our results. When you begin to put this strategy into action you will want to start with your choice of language. Being conscious of the language you choose means you stop stuff from falling out of your mouth or your thoughts without realizing what you are saying. An example: I need to find more people to buy our products we’re not doing well. Using the language of attraction you might say, I am thrilled with the customers we have, revenue is coming in and I want inspired actions to help me increase the number of perfect clients I have and increase the volume of profits flowing in. Its subtle I know. But the main difference is that you are acknowledging and appreciating the customers you have that are flowing money into your business, you are standing in the space of appreciating what is working in your business and this will allow you to attract more ideas, tools, resources, referral sources to bring in even more revenue. It’s like compounding interest, the more you appreciate what is the more your business grows. And the sooner you start the sooner you feel things flowing.

    6. The Myth of Procrastination- Procrastination is not something to blow through or move past, it is a message from your self to pay closer attention to what you are doing. There are two reasons procrastination shows up. 1. Because you are not in alignment with what you are trying to do. Or 2. You are not honoring your natural action style with the actions you are taking. An example for #1: You are trying to create a website by yourself, because you think it will save you some money but you can’t ever seem to get it accomplished. One key component in your natural action style is focus on your strengths and move forward once you have made a decision. In this case getting clear on what business you are in will help you move forward immediately. Hire a web master to do what they do best and get your website up attracting more clients for what you do best. Honoring your natural action style will show you trying to do both is false economy and not attracting the success you want.

    An example of #2: You are working on writing a book, you are passionate about the subject, and very interested in getting the project finished and out to your audience to build sales and credibility but you just can’t seem to make any progress. One key component in your natural action style is to listen for inspiration and to create word pictures with the languag

    How You Impact Your Organization's Culture
    Bob moved to a new company, and it wasn’t too many days before he was invited to a meeting. The meeting announcement he received said that the meeting started at 9 am in room 105. At 8:55 he walked into an empty room. Frantic he went back to his computer to see if he had the details right. He checked and double checked and realized he was right – 9 am, room 105.As he briskly walked back to the meeting room he was puzzled. He thought, “Why was the room empty, when it is almost time for the meeting to start?” He walked in at 9:02 and still no one was there. He sat there for a couple of minutes when he saw someone he recognized – who also was on the invitee list – walking by the door. Bob asked if the meeting was still on and if it was still for 9 am? Susan replied that the meeting was on, that Bob was in the right place and that “meetings never start on time here.” Sur
    t. Some people are Decisive: they gather information weigh the important factors for them and then make a decision. Some are Inspirational: the can see the big picture and create the steps to get there. Some are Conservative they look at what they are currently doing and look for ways to improve it or to build on existing structures that others have created. Some are Selective they like to take time to do research, try things a little at a time and then move forward. Within these four main action styles how people gather and process information will differ. All of the natural action styles have preferences about list making or brain storming, visual cues or verbal cues... You can explore this a bit more on your own by writing down your answers to these questions. In what forms do you like to take action? Do you like to make lists, brainstorm, free associate... do you read or listen for inspiration. If you are not sure of this; reverse the question in what forms do you dislike taking action? This will get you started and your natural action style will become clearer.

    5. The Language of Attraction- is about our choice of language with others and especially with ourselves. It doesn’t matter whether the communication is verbal, written or just a thought the quality of our language will effect the quality of our results. When you begin to put this strategy into action you will want to start with your choice of language. Being conscious of the language you choose means you stop stuff from falling out of your mouth or your thoughts without realizing what you are saying. An example: I need to find more people to buy our products we’re not doing well. Using the language of attraction you might say, I am thrilled with the customers we have, revenue is coming in and I want inspired actions to help me increase the number of perfect clients I have and increase the volume of profits flowing in. Its subtle I know. But the main difference is that you are acknowledging and appreciating the customers you have that are flowing money into your business, you are standing in the space of appreciating what is working in your business and this will allow you to attract more ideas, tools, resources, referral sources to bring in even more revenue. It’s like compounding interest, the more you appreciate what is the more your business grows. And the sooner you start the sooner you feel things flowing.

    6. The Myth of Procrastination- Procrastination is not something to blow through or move past, it is a message from your self to pay closer attention to what you are doing. There are two reasons procrastination shows up. 1. Because you are not in alignment with what you are trying to do. Or 2. You are not honoring your natural action style with the actions you are taking. An example for #1: You are trying to create a website by yourself, because you think it will save you some money but you can’t ever seem to get it accomplished. One key component in your natural action style is focus on your strengths and move forward once you have made a decision. In this case getting clear on what business you are in will help you move forward immediately. Hire a web master to do what they do best and get your website up attracting more clients for what you do best. Honoring your natural action style will show you trying to do both is false economy and not attracting the success you want.

    An example of #2: You are working on writing a book, you are passionate about the subject, and very interested in getting the project finished and out to your audience to build sales and credibility but you just can’t seem to make any progress. One key component in your natural action style is to listen for inspiration and to create word pictures with the languag

    Unlocking the Value of Your Customers
    One of the greatest thrills in business is acquiring a new customer. Many businesses are too caught up in the excitement of acquiring new customers that they do not spend enough time or money on unlocking the value of their existing customer base. It surprises me how often business fail to regard their existing customers as one of their most valued assets.There may not be the same excitement in getting orders from existing customers, BUT this is where the real profits are made. It is generally accepted amongst most marketing experts that it costs at least five times more to acquire a new customer than it does to get an order from an existing customer. There are many ways that you can unlock the value of your existing customer base and in this article, I will explore some of those ways with you.The first thing a business needs to do is develop the mindset that their cus
    t a thought the quality of our language will effect the quality of our results. When you begin to put this strategy into action you will want to start with your choice of language. Being conscious of the language you choose means you stop stuff from falling out of your mouth or your thoughts without realizing what you are saying. An example: I need to find more people to buy our products we’re not doing well. Using the language of attraction you might say, I am thrilled with the customers we have, revenue is coming in and I want inspired actions to help me increase the number of perfect clients I have and increase the volume of profits flowing in. Its subtle I know. But the main difference is that you are acknowledging and appreciating the customers you have that are flowing money into your business, you are standing in the space of appreciating what is working in your business and this will allow you to attract more ideas, tools, resources, referral sources to bring in even more revenue. It’s like compounding interest, the more you appreciate what is the more your business grows. And the sooner you start the sooner you feel things flowing.

    6. The Myth of Procrastination- Procrastination is not something to blow through or move past, it is a message from your self to pay closer attention to what you are doing. There are two reasons procrastination shows up. 1. Because you are not in alignment with what you are trying to do. Or 2. You are not honoring your natural action style with the actions you are taking. An example for #1: You are trying to create a website by yourself, because you think it will save you some money but you can’t ever seem to get it accomplished. One key component in your natural action style is focus on your strengths and move forward once you have made a decision. In this case getting clear on what business you are in will help you move forward immediately. Hire a web master to do what they do best and get your website up attracting more clients for what you do best. Honoring your natural action style will show you trying to do both is false economy and not attracting the success you want.

    An example of #2: You are working on writing a book, you are passionate about the subject, and very interested in getting the project finished and out to your audience to build sales and credibility but you just can’t seem to make any progress. One key component in your natural action style is to listen for inspiration and to create word pictures with the languag

    Change Management and the Psychology of Change Considered
    Change Management problems at the executive level are fascinating but should never be unexpected. Why you ask? Well humans do not like change, they always move for the status quo over change when allowed to choose. Unfortunately, change is a universal constant and it will forever have to be dealt with in all aspects of the life experience you see? Change Management and the Psychology of Change needs to be considered when discussing these issues in Modern Day Corporations.Without consideration of the emotional human factor all models and scientific research on this subject fail to produce what we observe in reality. The fact is that people fear change and fear evokes many human emotions from the oldest part of the brain. It will evoke anger, aggression, vindictiveness or flight response. None of which are very good for those in a leadership position.For proper change ma
    s a message from your self to pay closer attention to what you are doing. There are two reasons procrastination shows up. 1. Because you are not in alignment with what you are trying to do. Or 2. You are not honoring your natural action style with the actions you are taking. An example for #1: You are trying to create a website by yourself, because you think it will save you some money but you can’t ever seem to get it accomplished. One key component in your natural action style is focus on your strengths and move forward once you have made a decision. In this case getting clear on what business you are in will help you move forward immediately. Hire a web master to do what they do best and get your website up attracting more clients for what you do best. Honoring your natural action style will show you trying to do both is false economy and not attracting the success you want.

    An example of #2: You are working on writing a book, you are passionate about the subject, and very interested in getting the project finished and out to your audience to build sales and credibility but you just can’t seem to make any progress. One key component in your natural action style is to listen for inspiration and to create word pictures with the language you use. In this case recording your thoughts on tape and transcribing them or starting with an audio version of the material you want to create will honor your natural action style and allow you to move forward. Once the resistance is gone you can build on your momentum.

    7. Fun- Is your business giving you the profits and fulfillment you envisioned it would? Do you wake up in the morning excited with the prospect of what the day will bring and the passion you have for your business? When you think about your customers and clients does a big smile spread across your whole being? It is time to put fun back into your life and your business. Isn’t that one of the reasons you started your own business in the first place? Using the principals above will help, investing in yourself and your vision of success will make it happen.

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