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Atricle Dump - The Power of the Minority of One
Though I read the letter three times, there was no mistaking the grim news: I was being summoned to the IRS for an audit. I had an instant flashback to the third grade when I was called to the principal’s office. I didn’t know what I had done, but it must have been something bad.After a tense conversation with my husband, I called my accountant. “You have nothing to worry about,” she assured me. “We have everything in order.”The letter indicated that I needed to bring several items including bank statements, credit card statements, the prior year’s tax return, and charitable contribution receipts. To my great surprise (and relief), my accountant informed me that she kept copies of all of my statements. I had t
As an experienced business consultant, thought I would risk the wrath of my peers and show you how to use one of the consultant’s most powerful and useful tools – The SWOT Analysis. SWOT stands for Strengths, Weakness, Opportunities and Threats.Strengths and weaknesses are the internal factors of your business. Opportunities and threats are external factors that affect your business.First of all get a large writing pad and put a large ? in the center of the page. Then put the titles Strengths, Weakness, Opportunities and Threats around the cross – one in each sector.Now strengths and weaknesses are internal factors as we said above. They are found in the following:1. Management structure:
The opinion that others secretly agree with is deadly. When it comes to supporting you, standing behind you, joining forces with you, there may be no one there. You may find that you are a Minority of One. They may whisper their agreement to you, but refuse to state it within earshot of another.
Shortly after stating my rather unpopular stance, I was blasted with the anticipated hate mail followed by a slow trickle of private thank you notes and “you go girl” emails. Several days later, I was quietly assured that I had more friends and supporters than antagonists. But the person remarking th
Business cards are one of the most powerful and inexpensive marketing tools you can use. Here are 50 surefire tips to make the most out of your business cards:Your business card must communicate more than just your contact information. Make sure that your card includes a tag line that explains what you or your company do. Order them in large numbers. By ordering 1000 your cost per card will be significantly lower than if you ordered 500.Even if you can produce your business cards at home using an inkjet printer, have your business cards professionally made by a printing company. Your business card will be the first impression your prospects receive of your business,
The opinion that others secretly agree with is deadly. When it comes to supporting you, standing behind you, joining forces with you, there may be no one there. You may find that you are a Minority of One. They may whisper their agreement to you, but refuse to state it within earshot of another.
Shortly after stating my rather unpopular stance, I was blasted with the anticipated hate mail followed by a slow trickle of private thank you notes and “you go girl” emails. Several days later, I was quietly assured that I had more friends and supporters than antagonists. But the person remarking t
Small Business Owners are some of the greatest Americans in our land and no one can debate that. They work harder than everyone else, do what they say they are going to do and get the job done for all the rest of us; God Bless the Small Business men and women of this great nation. Of course even with that said, we also find that most small businesses are amongst the most opinionated as well. In fact sometimes their opinions get them into trouble with customers of different opinions. Why is this you ask?Well, it is simple really, you see Small Business Owners have to battle the bureaucracy, read tape and all the insanity of ridiculous rules and regulations. They have to pay lots of taxes and have their hands tied ofte
Shortly after stating my rather unpopular stance, I was blasted with the anticipated hate mail followed by a slow trickle of private thank you notes and “you go girl” emails. Several days later, I was quietly assured that I had more friends and supporters than antagonists. But the person remarking t
There are two kinds of customer service we all experience occasionally, outstanding customer service, and bad customer service. What we experience most of the time is mediocre customer service.Mediocre is a strong word for average. That’s where your experience as a customer is not memorable, nothing special - under-whelming might be a good word!The problem with mediocre service is that it doesn’t give you a competitive edge. You simply compete with all the other businesses like yours who keep undercutting each other on price and quality to stay in business.I asked a group at one of my seminars to write down the name of places they’d gone to do business that they considered outstanding, and then we discu
Shortly after stating my rather unpopular stance, I was blasted with the anticipated hate mail followed by a slow trickle of private thank you notes and “you go girl” emails. Several days later, I was quietly assured that I had more friends and supporters than antagonists. But the person remarking t
Every action has a corresponding reaction, as they say. The end result may be dependent on how you acted on a particular situation. Although, there are situations where end results are uncontrollable due to some factors.The perks and drawbacks of working as a freelance copywriter will most likely depend on how you manage every situation. Some can well be managed within your reach while there will always be situations wherein you will have no control over.1. It’s all about time.Most copywriters tend to go freelance because of the issue about time. Freelancers are their own time-keepers, the best advantage they have over the ones tied inside a cubicle working eight hours a day or doing overtime even durin
“Don’t be bothered by them,” I was told. The trash talkers weren’t the ones I was bothered by. It was the people who secretly agreed and wouldn’t speak up.
I didn’t understand it. The people who secretly agreed felt passionately about the issue at hand. Why didn’t they say anything? Were they all talk, no action? Were they fearful of losing their popularity in the group? They clearly did not want to be associated with the sole dissenter; were they really willing to betray their friendship with me in order to maintain phony agreement with the majority?
Days later I was asked
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