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Atricle Dump - Integrity and the Company Promise
I have always been intrigued at how much some prominent business people have accomplished in their lifetime. From rags to riches these people overcame the odds to be powerhouse individuals. Society will line up to meet and listen to these individuals. And what they talk about seems to be like gold. But what got these people to the statute. What philosophies do these people live by that has held st
What I wa
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product. Audiences like to be entertained, but not pitched. People will pay more attention to a humorous commercial than a factual or serious one, opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both product and custome
Hmmm. That's us.
Surely each of us has at one time or another used a little white lie to avoid trouble, make a resume seem better than we think it is, or add some "interest" to a story told in praise of a personal exploit. Even the squeaky-cleanest of us has some such fib to reveal.
But let's examine integrity as though there were a trend here, a trend toward consistent truth-bending. Have we become hardened by the lies we're told nearly every day, writing off those that seem harmless enough and shrieking in astonishment at others? That answer is for sociologists and psychologists to debate.
What I wan
This is a real interview with a real secretary. Her identity has not been revealed as to protect her anonymity and her job. Describe your typical morning for me:Well, I get to work a couple minutes early every morning. The “big boss” requires that we’re in the office and ready to work at exactly 8:00 am, so there’s usually a rush to get in the building a few minutes before. I st
Hmmm. That's us.
Surely each of us has at one time or another used a little white lie to avoid trouble, make a resume seem better than we think it is, or add some "interest" to a story told in praise of a personal exploit. Even the squeaky-cleanest of us has some such fib to reveal.
But let's examine integrity as though there were a trend here, a trend toward consistent truth-bending. Have we become hardened by the lies we're told nearly every day, writing off those that seem harmless enough and shrieking in astonishment at others? That answer is for sociologists and psychologists to debate.
What I wa
Have you noticed the large amount of help wanted signs on the businesses as you drive down the road? I am amazed just how many openings there are for work, but are they the ones you want? Many of them do not pay enough to survive. Does that mean you shouldn't go and talk to the business owner or manager? Here is a secret most job seekers don't know. Many of those businesses have other positions open
But let's examine integrity as though there were a trend here, a trend toward consistent truth-bending. Have we become hardened by the lies we're told nearly every day, writing off those that seem harmless enough and shrieking in astonishment at others? That answer is for sociologists and psychologists to debate.
What I wa
Who holds a conference in December anyway? But, since it was a paid speaking engagement, I decided what the heck.I should have had a clue as to how things would go when I sat on the runway with an engine light malfunction for two hours. Consequently, I missed my dinner engagement when that turned a 90-minute flight into one that lasted four hours. Remember when airlines distributed sna
But let's examine integrity as though there were a trend here, a trend toward consistent truth-bending. Have we become hardened by the lies we're told nearly every day, writing off those that seem harmless enough and shrieking in astonishment at others? That answer is for sociologists and psychologists to debate.
What I wa
If you didn’t know better, you’d think today’s business world was one big Monopoly game.Lots of corporate leaders – those inclined to be the battleship or cannon when they sit down in front of the big board – run their businesses with a cutthroat attitude and play with the company’s earnings like it’s, well, Monopoly money. This take-every-Chance-Card approach can sometimes produce short-term su
What I want to know is this: Is it okay to alter the truth about a product or service? I'm not talking about putting your best foot forward here, showing your best side to the camera, or deciding not to expose minor product problems. I'm talking about exaggerating the purported benefits of our goods. Of fabricating testimonials. Of positioning our product as one thing when it is in reality something else.
I'll admit it. I have an opinion. It's NO.
Here's why.
The Customer Relationship: "Trust Me"
If what we want is a long-term relationship with our customers -- and no sane business person wants anything else -- then we must be worthy of the customer's choice to spend his or her money on our products and
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