Atricle Dump - Business

If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don’t Rely on the Yellow Pages Like They Used toCustomers’ buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you’ve probably seen a decline. Traditionally, people headed to the Yellow Page directory precisely when they were ready to buy. They’d check the listings to find their options, or "let their finders do the walking." Now they’ve got more choices.New research by The Kelsey Group in March, 2005 found that 70% of US households now use the Internet as an information source when shopping locally for products and services. These buyers aren’t going to the Internet for online purchases, nor to find distant providers. They intend to spend their money in

servatively: Americans like to dress for fashion and comfort, but people from other parts of the world are generally more conservative. Your choice of business attire is a signal of your respect for the other person or organization. Leave your trendy clothes in the closet on the days that you meet with your foreign guests.

Observe the hierarchy: It is not always a simple matter to know who is the highest-ranking member when you ar

Service Encounters of the Third Kind
What makes a company successful over the long, long term? What characterizes the service relationship between companies and customers who do business together for decades, even generations?How can your company stay close to your customers even as times change, technologies change and expectations continually rise?What can you do to ensure your company’s future offers are relevant and valuable in the market?One powerful step forward is to explore your customers’ future needs and interests by cultivating Service Encounters of The Third Kind. In these unique encounters, your precious and loyal relationships for the future are built by your words and actions – today.Let’s start by looking closely at Service Encounters of the Fir

To say that today's business environment is becoming increasingly more global is to state the obvious. Meetings, phone calls and conferences are held all over the world and attendees can come from any point on the globe. On any given business day you can find yourself dealing face-to-face, over the phone, by e-mail and, on rare occasions, by postal letter with people whose customs and cultures differ your own. You may never have to leave home to interact on an international level.

While the old adage "When in Rome, do as the Romans do" still holds true, business clients and colleagues who are visiting this country should be treated with sensitivity and with an awareness of their unique culture. Not to do your homework and put your best international foot forward can cost you relationships and future business. One small misstep such as using first names inappropriately, not observing the rules of timing or sending the wrong color flower in the welcome bouquet can be costly.

There is no one set of rules that applies to all international visitors so do the research for each country that your clients represent. That may sound like a daunting task, but taken in small steps, it is manageable and the rewards are worth the effort. Keeping in mind that there are as many ways to do business as there are countries to do business with, here are a few tips for minding your global P's and Q's.

Building relationships: Few other people are as eager to get down to business as we Americans. So take time to get to know your international clients and build rapport before you rush to the bottom line. Business relationships are built on trust that is developed over time, especially with people from Asia and Latin America.

Dressing conservatively: Americans like to dress for fashion and comfort, but people from other parts of the world are generally more conservative. Your choice of business attire is a signal of your respect for the other person or organization. Leave your trendy clothes in the closet on the days that you meet with your foreign guests.

Observe the hierarchy: It is not always a simple matter to know who is the highest-ranking member when you are

Brand Reputation Optimization - The Future of Online PR and Marketing
“Brand Reputation Optimization” (BRO for the acronym lovers!) is a concept I have been thinking a lot about and terminology I decided to coin. Brand Reputation Optimization refers to how an organization best positions its brand for long-term sustainability and success. Success in this case refers both to the bottom line and to applying socially responsible business practices sometime referred to as corporate social responsibility. Since the web is now the preferred method by which people receive and digest information, BRO focuses primarily on online practices though it often complements, or is a catalyst for offline engagement.Search Engine Optimization (SEO) taught us that we can be proactive in helping people to discover companies and informa

e home to interact on an international level.

Observe the hierarchy: It is not always a simple matter to know who is the highest-ranking member when you ar

Selling Yourself During The Interview
Selling yourself during the interview – and during your career as a whole – is an important skill that you need to master.Some people don’t feel comfortable “bragging” about their accomplishments but it really can’t be considered bragging if you’ve done what you’re describing.Besides, there is a difference between openly bragging and simply describing your accomplishments with confidence to a hiring manager.When speaking with hiring managers after one of my candidates has completed an interview with them, the hiring manager will almost always discuss the interview in terms of accomplishments that the candidate has or doesn’t have.Hiring managers will often interpret your ability to sell yourself during an interview as being

ely, not observing the rules of timing or sending the wrong color flower in the welcome bouquet can be costly.

Observe the hierarchy: It is not always a simple matter to know who is the highest-ranking member when you ar

Will Your Business be Successful? Shouldn't You be the First to Know?
So you have a great idea, you are ready to be your own boss so how do you get started? Well sit down with a pen and paper – a few trusted friends also help and see if you have answers to the following: Yourself 1. Do you think that you have the skills necessary to make a success of running a business? These include the ability to work alone for often long periods and a great deal of perseverance. 2. Do you get on well with people and do they think that you are great to talk to? 3. Can you step back if need be and let someone else contribute to your business? 4. Do you have good time management and are you able to prioritize your work? 5. Are you able to see “the big picture” but still be able to see each in

e countries to do business with, here are a few tips for minding your global P's and Q's.

Observe the hierarchy: It is not always a simple matter to know who is the highest-ranking member when you ar

How I Left the Corporate World After Nineteen Years
Choosing when to leave corporate world to strike out on your own, is a very dicey decision to say the least. It reminds me of the decisions friends were making twenty or so years ago, about having children or not. Waiting until you think you can afford children, will pretty much exclude you from ever having any. Likewise, waiting ntil you can afford to leave the corporate world, where things are relatively safe and secure, might also exclude you from ever doing that as well. It only complicates things if you are starting up a venture that is unrelated to your present line of work. How will you know? How will you even have a clue, about the potential success of a dream venture?The Internet can make things simpler, and I will tell you about

Observe the hierarchy: It is not always a simple matter to know who is the highest-ranking member when you are dealing with a group. To avoid embarrassment, err on the side of age and masculine gender, only if you are unable to discover the protocol with research. If you are interacting with the Japanese, it is important to understand that they make decisions by consensus, starting with the younger members of the group. By contrast, Latin people have a clear hierarchy that defers to age.

Understanding the handshake: With a few exceptions, business people around the world use the handshake for meeting and greeting. However, the American style handshake with a firm grip, two quick pumps, eye contact and a smile is not universal. Variations in handshakes are based on cultural differences, not on personality or values. The Japanese give a light handshake. Germans offer a firm shake with one pump, and the French grip is light with a quick pump. Middle Eastern people will continue shaking your hand throughout the greeting. Don't be surprised if you are occasionally met with a kiss, a hug, or a bow somewhere along the way.

Using titles and correct forms of address: We are very informal in the United States and are quick to call people by their first name. Approach first names with caution when dealing with people from other cultures. Use titles and last names until you have been invited to use the person's first name. In some cases, this may never occur. Use of first names is reserved for family and close friends in some cultures.

Titles are given more significance around the world than in the United States and are another important aspect of addressing business people. Earned academic degrees are acknowledged. For example, a German engineer is addressed as "Herr Ingenieur" and a professor as "Herr Professor". Listen carefully when yo

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