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Atricle Dump - First to Market Theory Completely Out of Sync with Reality
It was once, many moons ago, back in the 90s, that the web was a place of simple content. Filled with stale information like directories and dictionaries, the world wide web was largely a home of facts and content. Over the last dozen or so years, the Web 2.0 Generation has changed all of that, bringing the Internet to be truly
Well to make a long story short they discussed why they did not desire and preferred not to be "first to market" because if you went into a country and put in a few outlets, example; Nairobi, Kenya for instance. No one knew what a Pizza was. What is this thing with cheese on top and all these food items melted in place? See the point. They indicated they wanted to be second or even third to market.
Why? Well after the fir
Power Teams work well when there is an element of trust and integrity. Holding the information for a project is certainly one of those areas where trust is prominent. No one should own the information but all need to have unlimited access to it. Even then, the information needs to be stored and there should be only one or two adm
As a veteran of the high stakes game of entrepreneurship, I completely concur with the comments that First to Market should not be the primary goal. You see it costs money, lots of it, or lots of grass-roots hard work to do a test market roll-out and introduce a new product or in my case "a new service" and after refining your techniques someone else can come into the market without having to pay for all the mistakes and hard-knocks and not have to worry too much about getting kicked in the teeth from having to straddle between non-existent regulations, while competing with the old guard (industry association status quo) with all their little political connections.
Now if you have your act together and have done it a few times, being first to market can be a good thing, but all eyes are on you and if you screw it up (Zap Mail - FedEx example), well they will never let it down.
In 1997 I was in Las Vegas for the International Franchise Association (elite club meeting) and everyone who is anyone in the Industry was there and yes many household names. But one thing that I got the most out of was the "mini-round table" seminar only 20 people in the room, all founders of franchise companies and up to bat was the International Marketing Team from Dominoes Pizza, Tom Monahan appeared to be quite proud of them in fact.
Well to make a long story short they discussed why they did not desire and preferred not to be "first to market" because if you went into a country and put in a few outlets, example; Nairobi, Kenya for instance. No one knew what a Pizza was. What is this thing with cheese on top and all these food items melted in place? See the point. They indicated they wanted to be second or even third to market.
Why? Well after the firs
Some people decide they want to start their own home business and know exactly what sort of business they want. Many other people who want to work at home have no idea what sort of home based business might be suitable for them.If you fall into the second category, it makes sense to look for a product or service people ne
As a veteran of the high stakes game of entrepreneurship, I completely concur with the comments that First to Market should not be the primary goal. You see it costs money, lots of it, or lots of grass-roots hard work to do a test market roll-out and introduce a new product or in my case "a new service" and after refining your techniques someone else can come into the market without having to pay for all the mistakes and hard-knocks and not have to worry too much about getting kicked in the teeth from having to straddle between non-existent regulations, while competing with the old guard (industry association status quo) with all their little political connections.
Now if you have your act together and have done it a few times, being first to market can be a good thing, but all eyes are on you and if you screw it up (Zap Mail - FedEx example), well they will never let it down.
In 1997 I was in Las Vegas for the International Franchise Association (elite club meeting) and everyone who is anyone in the Industry was there and yes many household names. But one thing that I got the most out of was the "mini-round table" seminar only 20 people in the room, all founders of franchise companies and up to bat was the International Marketing Team from Dominoes Pizza, Tom Monahan appeared to be quite proud of them in fact.
Well to make a long story short they discussed why they did not desire and preferred not to be "first to market" because if you went into a country and put in a few outlets, example; Nairobi, Kenya for instance. No one knew what a Pizza was. What is this thing with cheese on top and all these food items melted in place? See the point. They indicated they wanted to be second or even third to market.
Why? Well after the fir
A big business mistake many people make is spending a lot of time and effort on a new business card and not utilizing the space on the back. Look at that stack of cards in your drawer with the rubber band around them. Most are printed one side only. Marketing space gone to waste.You can use the back of your card to expand
Now if you have your act together and have done it a few times, being first to market can be a good thing, but all eyes are on you and if you screw it up (Zap Mail - FedEx example), well they will never let it down.
In 1997 I was in Las Vegas for the International Franchise Association (elite club meeting) and everyone who is anyone in the Industry was there and yes many household names. But one thing that I got the most out of was the "mini-round table" seminar only 20 people in the room, all founders of franchise companies and up to bat was the International Marketing Team from Dominoes Pizza, Tom Monahan appeared to be quite proud of them in fact.
Well to make a long story short they discussed why they did not desire and preferred not to be "first to market" because if you went into a country and put in a few outlets, example; Nairobi, Kenya for instance. No one knew what a Pizza was. What is this thing with cheese on top and all these food items melted in place? See the point. They indicated they wanted to be second or even third to market.
Why? Well after the fir
Many of the people who write blogs today simply want to share their opinion on something. But then there are the business-minded folks, who have found a way to use blogs, or Web logs, to bring in a little extra cash too.I recently wrote a column detailing how to get a blog up and running to boost your small business.
In 1997 I was in Las Vegas for the International Franchise Association (elite club meeting) and everyone who is anyone in the Industry was there and yes many household names. But one thing that I got the most out of was the "mini-round table" seminar only 20 people in the room, all founders of franchise companies and up to bat was the International Marketing Team from Dominoes Pizza, Tom Monahan appeared to be quite proud of them in fact.
Well to make a long story short they discussed why they did not desire and preferred not to be "first to market" because if you went into a country and put in a few outlets, example; Nairobi, Kenya for instance. No one knew what a Pizza was. What is this thing with cheese on top and all these food items melted in place? See the point. They indicated they wanted to be second or even third to market.
Why? Well after the fir
Why would one write about New Year resolutions when the New Year has already passed?1.) Because for most people New Year resolutions have already faded by the middle of January, which makes it a good time to reflect on why this might be the case.2.) Because any day of the year is a good day for New Year resolutions.
Well to make a long story short they discussed why they did not desire and preferred not to be "first to market" because if you went into a country and put in a few outlets, example; Nairobi, Kenya for instance. No one knew what a Pizza was. What is this thing with cheese on top and all these food items melted in place? See the point. They indicated they wanted to be second or even third to market.
Why? Well after the first company (ies) spent all the money offering discounts, advertising and free-sample marketing, they simply came in competed head to head in the "Enterprise Rent-a-Car" style and took massive market share, since people already knew what a Pizza was and they knew who to market better and followed time-tested efficiency strategies refined from over 10,000 previous outlets. Yah!
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